An organizational study in nagarjuna herbal concentrates ltd

1. NAGARJUNA HERBAL
CONCENTRATES LTD
ORGANISATION
STUDY

2. NEED OF THE STUDY
 To provide a general awareness of the
functioning of the various departments and
management of the company
 This study helps to understand the various
functions of each department

3. OBJECTIVES OF THE STUDY
• To study the structure of the organisation.
• To understand the functions and working of
various departments of the organisation.
• To understand the roles and responsibilities of
various managerial personnel
• To gain practical knowledge in the NHCL

4. INDUSTRIAL PROFILE
• Ayurveda or Ayurveda medicine is a system of
traditional medicine is native to Indian subcontinent
and a form of alternative medicine
• The oldest known ayurvedic texts are
the SuśrutaSaṃhitā and the CharakaSaṃhita.
• . Ayurveda is the original contribution of India
(Bharatha) to the world and treats man as a whole -
which is a combination of body, mind and soul

5. Cont…
• Ayurveda is composed of two words, Ayu which
means Life (Longevity) and Veda which means
Knowledge (Science).

6. WORLD SCENARIO
• As the global market is big and expanding, the Indian
herbal industry is focusing on exports
• Total global herbal market is of a size of 90 billion
dollars
• India has 16 Agro-climatic zones, 15 biotic provinces
45000 different plant species and 15000 medical
plants that include 7000 Ayurvedic, 700 in unani
medicine, 600 in sidha medicine and 30 in modern
medicine.

7. INDIAN SCENARIO
• There are number of companies producing
Ayurvedic medicine in India, but most of them
are quite small, including numerous neighborhood
pharmacies that compound ingredients to make their
own remedies
• The key suppliers in ayurvedic products are Dabur,
vaidyanath and Zandu which together have about
85% of India’s domestic market.
•

8. COMPANY PROFILE
• Incorporated in the year 1985
• commissioned in October 1989
• The company has an authorized capital of Rs
5,00,00,000 and paid-up capital of Rs
2,64,80,000
• company provides employment to over 1200
persons directly and indirectly.
• Products of NHCL-Arishtams, Thailams,
Lehyams, Gulikas,Etc

9. COMPANY PROFILE
• MISSION
“Restoration of Ayurvedic to its original glory”
• VISION
“To be the best solution provider in the health
care through in Ayurvedic”
• VALUES
By understanding the deep and fundamental needs
of its people, its customers, its investors and Eco
system

10. ORGANISATION STRUCTURE

11. DEPARTMENTS
• Finance department
• Human resource department
• Operation department
• Production department
• Personnel department
• Maintenance department
• Research and development
• Production /operation department
• Quality control department

12. FINANCE DEPARTMENT
• NHC Ltd. is a public limited company
had on authorized capital of 500,00,000
• The firm prepares its final accounts at yearly
intervals
• Accounts are allowed to check by the auditors
in the every financial year and report is
published to the share holders
• To evaluate the future performance they are
using the ratio analysis

13. HUMAN RESOURCES DEPARTMENT
• Human Resource Management is based on
ideas and techniques developed to enhance
worker motivation, productivity and
performance

14. MARKETING DEPARTMENT
• Nagarjuna has emerged as one of the top-most
leader of Ayurveda market in Kerala by means of
its marketing strength
• Nagarjuna has a wide marketing network; which
includes over 800 franchises outlets in Kerala and
over 150 franchises outside the state
• In Kerala, the marketing operations of Nagarjuna
are mainly under divisions of Generic division,
Ethical division and OTC division.

15. SALES DEPARTMENT
• The company had a huge market on the basis
of the market and competition
• total sales is Rs.397, 396,029 IN 2013
• Target fixation is on the basis of the demand
contribution, season, availability of raw-
materials etc.
• Distribution channels are motivated through
giving free transportation facility

16. MAINTAINANCE DEPARTMENT
• Production in the concern depends largely on
the maintenance department.
• machines are kept in the proper condition so
as to maintain the quality of the product
• preventive maintenance aims to locate the
source of trouble and to remove them before
break even down occurs

17. PRODUCTION/OPERATION
DEPARTMENT
• Production is the heart of an organization ie, it
is the primary business of an organization
• Nagarjuna Herbal Concentrates has a product
line of 500 medicines

18. PURCHASE DEPARTMENT
• The company is purchasing 400 tones of material
per year
• Assistant manager of purchase and two other
staff are concerned with the purchasing process
• Procurement is always on the basis of the
requirement or needs
• . ‘Just in time’ is the buying technique practiced
for purchasing raw-material for immediate and
periodic requirements

19. QUALITY CONTROL DEPARTMENT
• Nagarjuna has a full-fledged and most modern
quality control laboratory Nagarjuna has a full-
fledged and most modern quality control
laboratory
• Quality control department is working for the
checking and assuring the quality of each
process and each product,

20. SWOT ANALYSIS
STRENGTHS
• NHCL produces good quality products at
reasonable price
• Wide distribution network
• Good & Efficient Marketing System
• Producing more than 500 products

21. WEAKNESS
• Non Availability of getting medical plants
• Low number of production Manufacturing
Units
• Advertising is very Low
• Production is Low

22. OPPORTUNITIES
• Good Demand
• Scope for Innovation and R&D
• Medicinal plants cultivation & preserving rare
medicinal plants
• NHCL is now trying to link with tourism area

23. THREATS
• Entry of duplicate
• Cut throat competition
• Scarcity of raw material

24. FINDINGS AND SUGGESTIONS
FINDINGS
• Year by year it earns increasing turnover and demands.
• The labor-Management relationship in this company is so
good.
• Non-Availability of raw drugs
• NHCL is also interested to know whether their agencies are
satisfied or not.
• Wastage is very low.
• Nagarjuna Herbal Concentrates Limited is facing competition
from similar industries, which are manufacturing and
marketing the Ayurvedic products
• Nagarjuna Herbal Concentrates Limited has less
advertisement.

25. SUGGESTIONS
• Experienced employees.
• Arrange adequate supply of raw materials.
• Increase the advertisements.
• Increase and find the source of raw materials.
• Keep the tradition and heredity of Ayurveda
and do not make anycompromise withregard
to the quality and validity of the product to
attract the customers.

26. CONCLUSION
• Nagarjuna Herbal Concentrates Ltd. as ISO 9001:2000
certified company was establish in the year 1989 with
the mission to contribute to ayurveda in a creative
manner in Kerala and else where. Within a short span
of 25 years, Nagarjuna has become the second largest
Ayurvedic house in Kerala, with a turnover of 27crores
and include over 800 retail outlets in Kerala and over
150 outside the state.
• Most of the agencies of Nagarjuna are satisfied with
them and the well structured organization and the
qualified personnel in all departments also contribute
to its success.

27. Thank You