This document discusses the evolution of the Indian railway ticketing system from a manual process to a computerized and online system. It describes the key stages in this evolution from the 1980s to present day, including the introduction of self-printing ticketing machines, networking solutions, credit card payments, websites, SMS tickets, mobile apps and more. It also discusses how Indian Railways has changed its marketing strategies, applying the 4 C's (customer, communication, convenience, cost) rather than the traditional 4 P's. This includes services provided, pricing strategies, improved booking options, and promotional activities to better communicate with customers.
2. CONTENT
• Evolution of Indian Railway Ticketing System
• Changing marketing strategies-
Services
Price
Place
Promotion
3. HOW INDIAN RAILWAY
TICKETING SYSTEM EVOLVED -
TURNED A COMPLAINING CUSTOMER TO A PROUD CUSTOMER
MANNUAL COMPUTERISED
WEB
SYSTEM
4. • Till 1985-
• Tickets issued manually
• and stand-alone computerized ticketing and reservation
• 1990-
• First self printing ticketing machine (SPTM) introduced in Delhi
• CONCERT developed by CRIS is a total networking solution to Indian
railways passenger reservation system
• 1993-
• AC3 Tier coaches & sleeper class introduced apart from second class
• 1999-
• Credit cards accepted for booking tickets & reservations
150 years of continuous up-gradation
5. Continue….
• 2000-
• Indian railways website was developed
• 2001-
• IVRS for telephonic enquiries about trains were introduced
• 2002-
• Online train reservation and ticketing over internet
• 2005-
• IRCTC introduced e-ticketing for Indian railways
• Thereafter ticketing by SMS
• 2014-
• Next gen e-ticketing system
14. Statistics 2015-
• Dec 2015 Railways hikes fare for children from 5-12 years
• Indian Railways announced a hike in the Tatkal charges from December 25, 2015
• Increase in booking charges:
• 175- 200 for sleeper class
• Maximum 350-400 forAC-3
• Minimum 250-300 for AC-3
• Minimum 300-400 for AC-2
• Maximum 400-500 for AC-2
16. TRADITIONAL METHOD:
Booking ticket at a reservation counter:
Counters open from 8 am to 8 pm (Monday to Saturday)
On Sundays from 8 am to 2 pm.
17. MODERN WAYS OF BOOKING TICKET:
Booking Through IRCTC
( Indian Railway Catering and Tourism Corporation Limited)
25. IR LOGO ON STATION AND
BHOLU –IR MASCOT PROJECTING BIG AND
FRIENDLY IMAGE FOR INDIAN RAILWAYS
(2003)
26. 2011-Rail Bandhu-Indian Railways launched
magazine for train passengers
• First ever publication from Indian Railways
• Monthly magazine
• Distributed free of cost in all the premium trains
• For passengers of trains such as the Shatabdi and
the Rajdhani Express.
• Includes news, railway events and features and
stories that promote tourism in the country
