1. Is a Venture of
Dimensions Cybertech (I) Pvt. Ltd.
2. BlueBus is an advertisement platform and guidance eco system for
urban transportation systems . (Bus, Boat, Train, Car, Auto)
• Guidance and route information inside as well as outside the vehicle
• In vehicle video ads serve as an advertisement platform
• Digital ticketing facility through blue bus ecosystem
• Entirely routed and handled through a web portal
• Internet facility for passengers inside the vehicle
4. BlueBus - In-Vehicle infotainment system
• The in-vehicle infotainment system provides passengers with information
regarding bus stops, time to next stop , distances , etc. with intermittent
advertisements with live destination tracking and live time journey update in
multi language system with English/Malayalam/Hindi text and voice over.
• Can choose 3 languages at a time (need not be Malayalam, Hindi and English)
• Screen -1 : Full screen advertisement page .
• Screen -2 : Approaching stop page
• Screen -3 : List of remaining stops
5. BlueBus - In-Vehicle infotainment system
• Specially developed Hardware
• GPS
• HDMI capabilities
• Special sensors for vehicle parameters
• Designed to work directly from Vehicle battery
• Connectivity to ticketing terminals
• Connectivity to internet
System do not requite internet connectivity all the time
7. BlueBus - In-Vehicle infotainment system
Intermediate ad screen
• Real time advertisements
• Time to reach next stop / station
displayed
• Real-time scroll with various
offers and dynamic scroll
advertisements based on
location of the bus / train
8. BlueBus - In-Vehicle infotainment system
Approaching stop page
• Real time stop details
• This screen is displayed when the bus
approaches the next stop
• Time to reach stop and Voice announcement in 3
different languages
• Scrolling ads
9. BlueBus - In-Vehicle infotainment system
Remaining bus stops page
List of stops remaining on the route of the bus along
with time to reach
Real time list based on proximity of the stops from
current location
10. BlueBus - In-Vehicle infotainment system
• Facility to advertise at shopping malls, Cars and auto rickshaws
• Location display can be avoided in these cases
• Advertisement in malls can be added revenue
• Information about trains bus near the malls can be displayed
• Payment through KochiOne Card can be integrated based on
Distance travelled in Car / Auto
• LIVE TV streaming (To launch Later)
• Internet inside bus (To Launch Later)
11. The video platform is aimed at advertisements in the format of a tv-spot or a short clip
or posters with specific time allotted as per the advertisers
• 4K UHD will be available
• Native HD / Full HD ready
• Dynamic duration allotment
BlueBus - Video platform
16. BlueBus – Mobile App
• The Blue bus mobile app is for the passengers which will work in tandem
with the central system blue bus system. Can be downloaded from play
store.
• Route info and bus timings based on location and destination of the user
• Multiple routes For same destination and location based on time and bus availability
• After a route is selected , various real-time bus timings at the location of the user is
listed out
• The selected vehicles current position , expected time to the stop can be seen live
(dynamic).
18. • Can track a vehicle so that if we are waiting for someone accurate position and
estimated time will be more precise.
• Live location sharing
BlueBus Mobile app
20. BlueBus - Owner information system
• Owner information system
• Owner of the vehicle can see the vehicle positon live
• They can get information on speeds at various segments
• Also planning to add facilities to know the
• Fuel
• Driver identification
• Humidity
• Temperature
• Weight of the vehicle at any time
• Other parameters of vehicle.
21. BlueBus - Owner information system
• Facility to announce the destination and route through a mike
at starting station and each stop is possible (by system)
• Simulation of bus in a route later to observe the driver performance
22. BlueBus - TICKETING
• Ticketing
• TAP and go ticketing possible
• We have done the metering based on distance / slab
• Existing Smart card can be integrated
• New card system if needed can be provided
23. BlueBus - Advertisement management
• Advertisement Management
• A company who is managing advertisement in vehicle can do all their work in the
portal provided
• All BlueBus devices under the agencies control can be scheduled.
• No need for internet full time
• System will automatically interact with server for schedules
• Long term scheduling is possible.
• Operators (Driver/Conductor) need to only switch on switch off system
• After each trip the system will automatically switch off
25. BlueBus USP
SLNO FEATURE BLUEBUS OTHERS
1 ADVERTISMENT YES NO
2 AD REVENUE YES NO
3 VEHICLE INFO SYSTEM YES NO
4 MOBILE APP YES NO
5 OWNER INFO SYSTEM YES NO
6 FUNDING FOR
EQUIPMENT
YES NO
7 ADVERTISMENT PORTAL YES NO
