2. Elements of Social
Media Marketing Plan
▸ Goals and Objectives: A clear set of goals and objectives that define what
you want to achieve through your social media marketing efforts
▸ Target Audience: Identifying the target audience for your social media
campaigns and creating content that is relevant to them
▸ Platforms: Choosing the right social media platforms that are most
suitable for your target audience and the type of content you plan to
create
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3. ▸ Content Strategy: developing a content strategy that aligns with your goals
and objectives and creating engaging, informative, and shareable content.
▸ Posting Schedule: Creating a posting schedule that ensures your content is
posted at the right time, on the right platform, and with the right frequency
▸ Engagement Strategy: Creating a strategy to engage with your audience,
respond to their comments, and build relationships
▸ Metrics and Analytics: Monitoring and analysing your social media
performance to measure the success of your campaigns and adjust your
strategy accordingly
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4. ▸ Budget: Allocating a budget for social media advertising, promotions, and
other marketing activities
▸ Team and Roles: Identifying the team members responsible for implementing
the social media marketing plan and defining their roles and responsibilities
▸ Contingency Plans: Developing contingency plans for potential issues or
crises that may arise on social media platforms and having a process in place
to address them
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6. Green marketing refers to the marketing
of products or services that are
environmentally friendly or produced in a
sustainable manner. Green marketing can
be used by businesses to appeal to
consumers who are increasingly
concerned about the impact of their
purchasing decisions on the environment.
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9. ▸ Third-party certification: Some companies may obtain third-party
certification, such as the Forest Stewardship Council or Energy Star,
to validate their environmental claims.
▸ Sustainable packaging: Packaging that is made from recycled
materials, is biodegradable, or is easily recyclable is often used in
green marketing.
▸ Corporate social responsibility: Companies that engage in green
marketing are often expected to have a strong corporate social
responsibility program, including sustainable practices in their
operations and supply chains.
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10. Green marketing can be effective in
attracting environmentally
conscious consumers, but it is
important for companies to ensure
that their environmental claims are
truthful and not misleading.
Greenwashing, or making false or
exaggerated environmental claims,
can damage a company's reputation
and lead to legal consequences.
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11. Consumerism is a social and economic phenomenon that
describes a culture where people place a high value on
material possessions and consumption.
Consumerism encourages people to buy and accumulate
goods and services, often beyond their basic needs or even
financial means, in order to achieve social status, self-
worth, and fulfillment.
Consumerism
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12. Consumerism is driven by a
range of factors, including
advertising and marketing,
social and cultural norms,
personal values and beliefs,
and the availability of credit
and consumer goods.
In many societies,
consumerism is seen as a
symbol of success and
social status, and people
may feel pressure to
consume in order to fit in or
keep up with their peers.
While consumerism can
provide economic benefits
and contribute to economic
growth, it can also have
negative impacts on
individuals and society.
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13. Excessive consumption can lead
to personal debt, financial
insecurity, and environmental
degradation.
Consumerism can also
contribute to inequality, as
those with greater financial
resources are able to consume
more and therefore enjoy
greater social status and power.
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15. In response to the negative
impacts of consumerism,
there has been growing
interest in sustainable
consumption and the
circular economy which seeks to reduce
waste and promote more
responsible use of
resources.
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This includes reducing
consumption of goods and
services
increasing recycling and
reuse
and promoting the sharing
economy and other
alternative business
models.
