Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von Rosen
1.
2. 2
• Viveka von Rosen
• Founder of LinkedIntoBusiness.com
• Founder of the #LinkedInChat
• Author of “LinkedIn Marketing:
Hour a Day”
• Contributor to The Sophisticated
Marketer’s Guide to LinkedIn
• Forbes Top 50
@LinkedInExpert www.LinkedIntoBusiness.com
6. 400 Million Members!
u More than 400 million members
u 2 new members per second
u 100 million active users at any time
u 107 million users in the US
u 70% of users outside the US
u In 200 countries and territories
u Average time on site: 17 minutes
7. LinkedIn is the number one social
network for driving traffic to corporate
websites
#1
The Sophisticated Marketer’s Guide to LinkedIn
9. 93%
generate
leads
• 93% of Marketers
rate LinkedIn as
effective for
generating leads
@LinkedInExpert www.LinkedIntoBusiness.com
10. LinkedIn drives more traffic to
B2B blogs and sites than Twitter,
Facebook and G+ combined
“
”The Sophisticated Marketer’s Guide to LinkedIn
@LinkedInExpert www.LinkedIntoBusiness.com
11. 65%
acquire leads
§ LinkedIn members are
50% more likely to
engage with a
Company they engage
with on LinkedIn
§ 65% of companies
acquired B2B leads
through LinkedIn
@LinkedInExpert www.LinkedIntoBusiness.com
12. 6%acquir
e leads
1. Innovative Ways to use your Company Page
2. Branding With LinkedIn’s New Hero Image
3. Selling with your Summary
4. Content Marketing with LinkedIn’s New Publisher App
5. Social Selling with the New Messenger Box and CRM
@LinkedInExpert www.LinkedIntoBusiness.com
13. Showcase Your Company
Best Uses for Company and Showcase Pages
LinkedIn members are 50% more
likely to engage with a Company they
engage with on LinkedIn first
f Marketers rate LinkedIn as effective
for generating leads
50%
of companies acquired B2B leads
through LinkedIn65%
14. • 646 x 220 Pixels
• 2000 character description
• CTAs
• Keywords (Specialties)
• Website link
• CONTENT
Company Pages: What You Can Do
15. This is a slide that can be used for large images
If your image takes up the entire slide (blocking out
the header) please ensure it fits within the slide borders
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Attracting Prospects:
What you can do
16. New Hero Image
q 1400 x 425
q Use outer edges
q Contact Info
q CTA or USP
q Have employees upload too
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17. LinkedIn Summary: Ninja Tricks
• 2000 Characters
• Create in a Word Doc
• Use bullets
• Add links and contact info
• Focus on the WIIFT
28. • Segment Contacts by Tags
• Up to 200 Tags
• Multiple Tags
• Private
Tag Your Network
@LinkedInExpert
29. Wrapping Up
ü Who is your target market?
ü How will you connect to them?
ü How will you engage them?
ü How will you be perceived?
ü What are three steps you’ll take within the next
24 hours?
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30. “All humans are entrepreneurs not
because they should start companies
but because the will to create is
encoded in human DNA.
Reid Hoffman, LinkedIn co-founder