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2
•  Viveka von Rosen
•  Founder of LinkedIntoBusiness.com
•  Founder of the #LinkedInChat
•  Author of “LinkedIn Marketin...
LinkedIn	Marke,ng:	An	Hour	a	Day	
Available	on	Amazon,	Kindle	and	iBooks	
	
“Market	and	recruit	successfully	on	the	world'...
LinkedIn
Statistics!
5
400 Million Members!
u More than 400 million members
u 2 new members per second
u 100 million active users at any time
u 1...
LinkedIn is the number one social
network for driving traffic to corporate
websites
#1
The Sophisticated Marketer’s Guide ...
91%
distribute
content
• 91% of Marketers
use LinkedIn to
distribute content
@LinkedInExpert 	 	 	 					 	 	 	 	www.Linked...
93%
generate
leads
•  93% of Marketers
rate LinkedIn as
effective for
generating leads
@LinkedInExpert 	 	 	 					 	 	 	 	...
LinkedIn drives more traffic to
B2B blogs and sites than Twitter,
Facebook and G+ combined
“
”The Sophisticated Marketer’s...
65%
acquire leads
§  LinkedIn members are
50% more likely to
engage with a
Company they engage
with on LinkedIn
§  65% of ...
6%acquir
e leads
1.  Innovative Ways to use your Company Page
2.  Branding With LinkedIn’s New Hero Image
3.  Selling with...
Showcase Your Company
Best Uses for Company and Showcase Pages
LinkedIn members are 50% more
likely to engage with a Compa...
•  646 x 220 Pixels
•  2000 character description
•  CTAs
•  Keywords (Specialties)
•  Website link
•  CONTENT
Company Pag...
This is a slide that can be used for large images
If your image takes up the entire slide (blocking out
the header) please...
New Hero Image
q 1400 x 425
q Use outer edges
q Contact Info
q CTA or USP
q Have employees upload too
16
LinkedIn Summary: Ninja Tricks
•  2000 Characters
•  Create in a Word Doc
•  Use bullets
•  Add links and contact info
•  ...
18
Content Marketing with Pulse
19
@LinkedInExpert
LinkedIn Publisher
ü  Crazy Views
ü  Searchable in Post Search by
Keywords
ü  Possibility of Pulse Channel
@LinkedInExpert...
•  Click on Publish a Post
•  Write Post
•  Save
•  Publish
•  Respond
LinkedIn Publisher
@LinkedInExpert 	 	 	 	 	 	 	 	 ...
Managing Your Network22
New Messenger Feature
•  LinkedIn’s new “Chat Feature”
•  More responsive interaction
•  Add Images
•  Upload Files
•  Add...
New CRM: Keep Track and In Touch
Best Uses for LinkedIn’s Contacts CRM
u Save and Invite
u Notes
u Reminders
u Tagging
Save and
Customize
the Invitation!
Save as a Contact
@LinkedInExpert
Existing Contacts
(unless Premium)
Take Notes
@LinkedInExpert
In Profile
or InBox
Set Reminders
@LinkedInExpert
•  Segment Contacts by Tags
•  Up to 200 Tags
•  Multiple Tags
•  Private
Tag Your Network
@LinkedInExpert 	 	 	 	 	 	 	 	...
Wrapping Up
ü Who is your target market?
ü How will you connect to them?
ü How will you engage them?
ü How will you be per...
“All humans are entrepreneurs not
because they should start companies
but because the will to create is
encoded in human D...
B2BLinkedInTraining.com
32
Skype: Linked.into.Business
970-481-8916
Viveka@LinkedIntoBusiness.com
Let’s Connect
33
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von Rosen
LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von Rosen
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LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von Rosen

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Viveka von Rosen is author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert”. In this hands-on, 60-minute webinar you will be provided with proven strategies to generate leads using LinkedIn, engaging with them and moving them into the sales funnel.

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LinkedIn Marketing: 5 Keys to Generating High-Quality Leads by Viveka von Rosen

  1. 1. 2 •  Viveka von Rosen •  Founder of LinkedIntoBusiness.com •  Founder of the #LinkedInChat •  Author of “LinkedIn Marketing: Hour a Day” •  Contributor to The Sophisticated Marketer’s Guide to LinkedIn •  Forbes Top 50 @LinkedInExpert www.LinkedIntoBusiness.com
  2. 2. LinkedIn Marke,ng: An Hour a Day Available on Amazon, Kindle and iBooks “Market and recruit successfully on the world's largest professional network with this step-by-step guide. You'll learn how to create, customize, and opHmize your presence on LinkedIn using expert techniques at every step, from seJng the right strategies to creaHng headlines, Htles, and keywords that deliver. Discover liLle-known tricks for polishing and opHmizing your own or your company's presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applicaHons.”
  3. 3. LinkedIn Statistics! 5
  4. 4. 400 Million Members! u More than 400 million members u 2 new members per second u 100 million active users at any time u 107 million users in the US u 70% of users outside the US u In 200 countries and territories u Average time on site: 17 minutes
  5. 5. LinkedIn is the number one social network for driving traffic to corporate websites #1 The Sophisticated Marketer’s Guide to LinkedIn
  6. 6. 91% distribute content • 91% of Marketers use LinkedIn to distribute content @LinkedInExpert www.LinkedIntoBusiness.com
  7. 7. 93% generate leads •  93% of Marketers rate LinkedIn as effective for generating leads @LinkedInExpert www.LinkedIntoBusiness.com
  8. 8. LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined “ ”The Sophisticated Marketer’s Guide to LinkedIn @LinkedInExpert www.LinkedIntoBusiness.com
  9. 9. 65% acquire leads §  LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn §  65% of companies acquired B2B leads through LinkedIn @LinkedInExpert www.LinkedIntoBusiness.com
  10. 10. 6%acquir e leads 1.  Innovative Ways to use your Company Page 2.  Branding With LinkedIn’s New Hero Image 3.  Selling with your Summary 4.  Content Marketing with LinkedIn’s New Publisher App 5.  Social Selling with the New Messenger Box and CRM @LinkedInExpert www.LinkedIntoBusiness.com
  11. 11. Showcase Your Company Best Uses for Company and Showcase Pages LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn first f Marketers rate LinkedIn as effective for generating leads 50% of companies acquired B2B leads through LinkedIn65%
  12. 12. •  646 x 220 Pixels •  2000 character description •  CTAs •  Keywords (Specialties) •  Website link •  CONTENT Company Pages: What You Can Do
  13. 13. This is a slide that can be used for large images If your image takes up the entire slide (blocking out the header) please ensure it fits within the slide borders 15 Attracting Prospects: What you can do
  14. 14. New Hero Image q 1400 x 425 q Use outer edges q Contact Info q CTA or USP q Have employees upload too 16
  15. 15. LinkedIn Summary: Ninja Tricks •  2000 Characters •  Create in a Word Doc •  Use bullets •  Add links and contact info •  Focus on the WIIFT
  16. 16. 18
  17. 17. Content Marketing with Pulse 19 @LinkedInExpert
  18. 18. LinkedIn Publisher ü  Crazy Views ü  Searchable in Post Search by Keywords ü  Possibility of Pulse Channel @LinkedInExpert
  19. 19. •  Click on Publish a Post •  Write Post •  Save •  Publish •  Respond LinkedIn Publisher @LinkedInExpert
  20. 20. Managing Your Network22
  21. 21. New Messenger Feature •  LinkedIn’s new “Chat Feature” •  More responsive interaction •  Add Images •  Upload Files •  Add Emojis •  Lose Group Private Messaging
  22. 22. New CRM: Keep Track and In Touch Best Uses for LinkedIn’s Contacts CRM u Save and Invite u Notes u Reminders u Tagging
  23. 23. Save and Customize the Invitation! Save as a Contact @LinkedInExpert
  24. 24. Existing Contacts (unless Premium) Take Notes @LinkedInExpert
  25. 25. In Profile or InBox Set Reminders @LinkedInExpert
  26. 26. •  Segment Contacts by Tags •  Up to 200 Tags •  Multiple Tags •  Private Tag Your Network @LinkedInExpert
  27. 27. Wrapping Up ü Who is your target market? ü How will you connect to them? ü How will you engage them? ü How will you be perceived? ü What are three steps you’ll take within the next 24 hours? 29
  28. 28. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA. Reid Hoffman, LinkedIn co-founder
  29. 29. B2BLinkedInTraining.com
  30. 30. 32 Skype: Linked.into.Business 970-481-8916 Viveka@LinkedIntoBusiness.com Let’s Connect
  31. 31. 33

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