Ready to be Amazed? Google gives grants of up to $480,000/year in FREE AdWords marketing to eligible U.S. nonprofits with current IRS 501.c.3. status. They start by giving you up to $10,000/month. If you reach a 90% spend for three consecutive months, Google will increase your grant to $40,000 per month. Charities are using free AdWords to drive new visitors to their websites each month in order to increase cash donations, in-kind donations, new volunteers, fundraising event registrations, mailing list subscribers, social media fans, and outreach. AdWords campaigns are targeted to your nonprofit mission and goals. Don't miss this if you have ever wanted to help out a charity! Join Phil Johncock, The Grant Professor, to be amazed!

1. Google Ad
Grants
With Phil Johncock,
The Grant Professor
Prepared To Be Amazed?

2. Google Gives Grants…
• Up to $480,000/year in FREE AdWords
marketing
• To eligible U.S. nonprofits with a
current IRS 501.c.3. status
• Starting with $10,000 per month
($329/daily budget)
• A $2.00 maximum cost-per-click (CPC)
• Only keyword-targeted campaigns
• Only appearing on Google search result
pages
• Only text ads

3. Some Examples of Google Ads

4. Charities Are Using Free AdWords
To Increase…
In-Kind
Donations
Social Media
Fans
Event
Registrations
Awareness
Cash
Donations
Newsletter
Subscriptions
New
Volunteers
Membership
Subscriptions
Increase

5. AdWord campaigns are
targeted to your nonprofit
mission and goals!
If you have ever wanted to
help out a charity, this is
your chance!

6. ls Your Nonprofit “Eligible”?
 Yes  No
 Have a current IRS 501(c)(3) status
 EIN must be appear on online database (i.e.,
GuideStar.org)
 Maintain eligibility …
 Ads must only link to ONE domain
 Log in monthly
 Make at least one change within 90 days
 Ads must reflect the mission of the nonprofit
 Keywords must be relevant to nonprofit

7. Case Study: Elder Wisdom Circle

8. Google Ad Grants Facts…
• Most nonprofits spend less than 1% of their
spending potential and do not maximize.
• Most are unable to reach $40,000/month by…
• Spending at least $9,900 for at least 2 different months
over 6 month period
• Average click-through-rate (CTR) of 1% or higher
• Having an authorized rep access your account on bi-
weekly basis
• Most websites get “minimal traffic” & landing
pages have “poor” conversion rates.

9. To Apply, Go To
Google.com/Nonprofits/Join

10. Check All Boxes, Enter EIN# And…

11. If You Want To See Industry-
Specific Case Studies…
GoogleAdGrants.com/case

12. Your Nonprofit Is Ready…
•IF you are eligible.
•IF you have 1 website.
•IF you have at least 1 “conversion” goal like
increase cash donations, in-kind donations,
newsletter subscriptions, social media fans, event
registrations, new volunteers, memberships, etc.
•IF you are ready to monetize your AdWords!

13. Case Studies: Monetizing Your Google Ad Grant

16. Need Help Monetizing Your Google Ad Grant?
LinkedIn.com/in/PhilJohncock