Product launch of smart garden system with SWOT analysis, STP analysis and cost estimate.

1. SMART
GARDENING
PRESENTED BY:
ANSHIKA SRIVASTAVA
ROLL NO: 01UG15030012
(EEE,8TH SEM)

2. Conditions in your garden are constantly
changing.
WE DON’T HAVE TIME TO GO AND
WATER AND OBSERVE….
What to do to keep our plant healthy??

3. Don’t worry we have solution to your
problems…..
SMART GARDEN

4. MISSION
To establish a product to
help the urban families
grow vegetables and
flowers for daily use in
their backyard, rooftop or
even inside the house and
taking good care of plants
even in their absence.

5. OBJECTIVE
● Become as the Best Product in
INDIA and later in world.
● Customer satisfaction through
the good quality of products.
● Turn in profits from the first year
of operations.
● The creation of unique,
innovative products that will
make it bestselling.

6. TAGLINE GO GREEN , SAVE
FUTURE.

7. 1
Supporting
information
01
List any research or data you have to
support the need for a solution.
SYSTEM REQUIREMENTS:

8. ARCHITECTURE AND DEPLOYMENT:

9. MAIN MODULES:
● Intelligent Guide : PLANT RECOMMENDATIONS AND PLANT
ESSENTIALS.
● Remote monitoring :COLLECT DATA FROM SENSORS & TRANSMIT
VIA WIFI.
● Controlling : ANALYSE DATA FOR EFFECTIVE DECISION.

10. SWOT ANALYSIS:
STRENGTHS
● Convenience
● Beautiful Design
● Patented Product Design
WEAKNESS
● Newly Introduced Technology
● Low Brand Awareness
● Focus on Hydroponics System

11. OPPORTUNITIES
● Untapped Market
● Fast Growing Market
THREATS
● Soil Grown Garden is
dominating the market
● Break perception

12. FEATURES WHICH MAKE IT BEST:
● Reduce cost & power consumption
● Increase garden productivity
● Provide healthy vegetables at home

13. MARKET SEGMENTATION,TARGETING &
POSITIONING:
SEGMENTING:
•Geographic segmentation(major & small cities of India)
•Psychographic segmentation(middle & upper class)
TARGETING:
•Major cities of North India(Delhi, Noida, Lucknow, Varanasi etc).
•Upper and middle class because they are busy in their worklife
POSITIONING:
We have to build our image in market and target to achieve best selling product to promote
greenery thereby contributing to society.

14. PROMOTION:
● Advertising
● Public Relation
● Feedback from customers

15. COST ESTIMATE:
EQUIPMENTS PRICE(RS)
Humidity Sensor 150
Temperature Sensor 200
Sprinkler 550
Intel Edison Board 900
TOTAL 1800