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Born digital: meeting the needs of your youngest online audiences Anra Kennedy [email_address]
Screen time:   ,[object Object],[object Object],[object Object],[object Object]
Playing - gaming
www.bbc.co.uk/children Playing :
www.friv.com Playing:
www.miniclip.com
I ROCK!!! BOYZ STINK!!! GIRLZ RULE!!! AVRIL LAVIGNE ROX MY SOX OFF!!!! SO DOES CHOCOLATE!!! I LUV SUGARY STUFF!!!!! THIS IS GETTING PRETTY BORING NOW HUH???? Email & live chat
Blogs, websites, videos, photos… “ I don’t really have one, I just make them.”
Finding out:  Home – unguided informal, craze-led, interest-led… School – guided, time-limited, formal, information-led Homework – a combination… this is our moment!
[object Object],Boudicca
[object Object],[object Object],[object Object],[object Object],www.neopets.com www.clubpenguin.com www.moshimonsters.com
 
YouTube: music videos, soap operas, cheats
Expectations:   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good news:   ,[object Object],[object Object],[object Object]
1. Dive in – total immersion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Choosing the game: ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Making it work:  ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Share nicely! ,[object Object],[object Object],[object Object],[object Object]
www.caboodle.org.uk
 
 
 
 
 
Ones to watch… www.foodgloriousfood.org.uk/my-patch
www.channel4.com/history
www.sciencemuseum.org.uk/launchpad/launchball/
www.parliament.uk/bigben
4 top tips: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Born Digital: meeting the needs of your youngest online audiences