Social Media A new way to communicate with residents Reba Campbell Deputy Executive Director Municipal Association of SC
1 – Decide why you want to launch a Twitter or Facebook account  2 - Identify who you can reach with these tools 3 – Choos...
5 – Pay attention to what your residents are posting to better understand how the city can meet their needs 6 – Calculate ...
8 – Post time-sensitive community announcements like traffic tie-ups, disaster notifications, or parks and rec schedule up...
 
 
 
 
 
 
 
 
 
 
 
<ul><li>www.facebook.com </li></ul><ul><li>www.twitter.com </li></ul>
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Social Media for SC Local Governments

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Social Media for SC Local Governments

  1. 1. Social Media A new way to communicate with residents Reba Campbell Deputy Executive Director Municipal Association of SC
  2. 2. 1 – Decide why you want to launch a Twitter or Facebook account 2 - Identify who you can reach with these tools 3 – Choose someone to manage the site and its message 4 – Start small and figure out what works
  3. 3. 5 – Pay attention to what your residents are posting to better understand how the city can meet their needs 6 – Calculate the risks of having negative comments posted by the public 7 – Be transparent in your postings and avoid having a staff person ghost-tweeting for an elected official
  4. 4. 8 – Post time-sensitive community announcements like traffic tie-ups, disaster notifications, or parks and rec schedule updates. 9 – Post links to good news stories or re-Tweet good things people are saying – use www.budurl.com or www.tinyurl.com 10 – Use a casual tone and short words
  5. 16. <ul><li>www.facebook.com </li></ul><ul><li>www.twitter.com </li></ul>

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