This document provides profiles of Bill Gates and Steve Jobs, the founders of Microsoft and Apple respectively. It discusses their journeys in founding their companies, leadership styles, management comparisons, employee statistics, and SWOT analyses. Key points include that Gates and Paul Allen founded Microsoft in 1975 and revolutionized personal computing with MS-DOS and Windows. Jobs co-founded Apple in 1976 and was later fired but returned in 1996 and transformed the company with products like the iPod, iPhone and iPad. Gates had a participative leadership style while Jobs was more autocratic and visionary but also took big risks. Both faced legal issues but achieved great success with their companies.

1. CASE: PROFILE OF TWO
VISIONARIES- BILL GATES &
STEVE JOBS
Ashish Krishna
2013IPG-028
Anni Gupta
2013IPG-022
Anshul Prasad
2013IPG-023
Deepak Kumar
2013IPG-037
Gaurav Singh
2013IPG-047

2. TABLE OF CONTENT
Introduction Journey Swot Analysis Testimonials

3. Introduction
" It is fine to celebrate
success but it is more
important to heed
the lessons of failure"
- Bill Gates
"Innovation
distinguishes
between a leader and
a follower“
- Steve Jobs
The case is all about
the leader ship style
of two successful
men, who changed
the way the world do
the business.
03

4. Story of BillGates& Microsoft 20
Microsoft released
Microsoft Windows, a
graphical extension for MS-
DOS, on November 20,
1985
Microsoft entered the OS
business in 1980 with its
own version of Unix, called
Xenix.[13] However, it was
MS-DOS that solidified the
company's dominance in
1981.
Paul Allen and Bill
Gates, formed first
software company at
the age of 14.
Bill Gates faced media and legal
problems like United States v.
Microsoft Corporation (2001) is
a US antitrust law case,
ultimately settled by the
Department of Justice, where
Microsoft Corporation was
accused of becoming a
monopoly and engaging in
abusive practices contrary to the
Sherman Antitrust Act 1890

5. Story of SteveJobs and Apple 20
NeXT Computers
Jobs founded NeXT
Inc. in 1985 after
his resignation
with $7 million
Steve jobs got fired
from Apple.
Steve Jobs and Steve
Wosniak
Started Apple in 1976.
Return to Apple
In 1996, Apple announced
that it would buy NeXT for
$427 million.
On June 29, 2007, Apple
entered the cellular phone
business with the
introduction of the iPhone,

6. EmployeeStatistics-Apple 22
63% 116kNo. of EmployeesBased in USA
32%
Engineering Employees

7. EmployeeStatistics-Microsoft 22
46% 120kNo. of EmployeesBased in USA
42%
Sales and Marketing

8. SWOT ANALYSIS - STEVE JOBS
1. Artistic and innovative.
2. A hardware expert, had a
vision of affordable
personal computers.
STRENGTHS
1. Autocratic Leadership
2. Thought whatever he does is
right .
3. Didn’t promote teamwork.
WEAKNESSES
1. Learnt from his
mistakes.
2. He changed after
getting fired from
Apple.
OPPORTUNITIES
1. Steve’s cocky attitude and lack
of management skills made him
a threat to Apple’s success
2. Steve Jobs was over confident
and did not see Gates and
Microsoft as a serious threat to
Apple.
THREATS
31
s w
o t

9. SWOTANALYSIS BILL GATES
1. Participative leadership
style
2. Flexible person.
3. Believes in creative
capitalism
STRENGTHS
1. As for mobile computing,
Microsoft completely missed the
wave
2. Many other bad adventures of
the company guided by over
zeal.
WEAKNESSES
1. Master of adapting
market condition and
technologies.
OPPORTUNITIES
1. Microsoft, led by Bill Gates,
faces a key challenge from
Open Source software, which
has become force to reckon
with.
2. Microsoft has been
exasperated with software
piracy especially in Asia.
Leadership has not been able
to provide solution to this
problem yet.
THREATS
31
s w
o t

10. Comparison Of Management Styles 25
vs
• From iPads to cafeteria
food, it's his call.
• He doesn't settle for
anything less than
perfection.
• I am the captain, damn
it
• Huddle up people
• One Company, Our
Company
• Don't disagree with
Bill
• Hard task master.
• A talent for taunts

11. Comparison Of LeadershipStyles 25
vs
• Highly Innovative
• Average Leader
• Centralized Authority
• High Risk Taker
• Autocratic Style
• Participative and
Transformational
Style
• Motivational and
Persuader
• Shared Authority
• Moderate Risk Taker

12. “Watching Apple grow in the Steve 2.0 era has
been nothing short of astonishing.”
– John
McArthy,Apple
Network Engineer”

13. “Bill Gates’ personal touch to the finer details has
made all the difference here at Microsoft.”
– Jeff Cormier,VP-Training,
Microsoft New Zealand”

14. THANKYOU