How social business design is re-shaping the way we interact with our customers, staff & suppliers.
Presented to the Office Space Community 16th Feb 2010
How to Get Started in Social Media for Art League City
Have you heard the buzz?
1. Have you heard the buzz?
How social business design is re-shaping the way we
interact with our customers, staff & suppliers
(cc) Anne Bartlett-Bragg,
Headshift, February 2010
Sunday, 21 February 2010
3. • 70% of Australians visit a social network
• Facebook up 95% on 2008
• Twitter users up 6,000+ % on 2008
Sunday, 21 February 2010
4. Do you have a blog?
Do you Digg it?
Do you use Flickr?
Do you use chat/IM?
Do you use a wiki?
Can you make a podcast?
Can you live without your aggregator?
Do you have an avatar? Or 2?
Can you explain RSS in plain English?
Can you Facebook me?
Can you use Delicious?
Have you uploaded to YouTube?
Is a tweet some kind of bird sound?
[ What is it? ]
Sunday, 21 February 2010
5. Headshift is a global specialist social business
consultancy and development company.
We have over 8 years' experience in designing,
implementing and growing next generation social
software solutions.
www.headshift.com/projects
Sunday, 21 February 2010
6. What we’re going to cover...
• Impact
• Trends
• Listen
• Engage
http://www.flickr.com/photos/victoriapeckham/164175205/ Agenda
Sunday, 21 February 2010
7. Key principles:
• Participation +
Usability +
Networks
The information is not
Key behaviours: important in itself -
• Trust +
Openness + it is the relationship to
Authenticity other people with shared
interests!
Sunday, 21 February 2010
8. These new tools support many forms of participation
★ connects people
★ they rate & review & share
★ tag & re-organise
★ use alerts & subscribe to feeds
http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ]
Sunday, 21 February 2010
11. How can we engage ?
• We trust strangers online recommendations
• We trust strangers more then celebrities
• We trust strangers over advertising
• We don’t trust advertising emails from
companies
• 34% post opinions about products and brands on their blog
• 36% think more positively about companies who have blogs
[ Impact ]
Sunday, 21 February 2010
12. What if....
★ you could engage directly with your customers?
★ you could extend your reach?
★ you become a respected reference source?
★ you brought together a community of like minded people?
[ Impact ]
Sunday, 21 February 2010
14. Case study: BP Castrol
Example: consumer goods & services
• New ways of interacting with key customers
• Shared spaces for customer interaction
• Ask, don’t tell
Sunday, 21 February 2010
21. Trends...
How do you find your way through the
dust.....?
Sunday, 21 February 2010
22. Listen: Build a radar...
Towards a new relationship with market
intelligence
• Build a radar
• Monitor and aggregate conversations
• Discover emerging trends
• Divert a crisis - protect your brand
[ Listen ]
Sunday, 21 February 2010
23. Listen: Build a radar...
Listen with the intent to be influenced
[ Listen ]
Sunday, 21 February 2010
24. Don’t just dive in!
Think about what you want to achieve...
http://www.flickr.com/photos/lucias_clay/2207148004/ [ Tips ]
Sunday, 21 February 2010
25. Engagement
Participation
Objectives
Interaction
Time
What do you need to think about?
http://www.flickr.com/photos/jmsmytaste/90648278/ [ Tips ]
Sunday, 21 February 2010
26. Tips for Implementation
1. Immerse yourself
2. Participate to understand
3. Start small and stay focused
4. Identify your business objectives
5. Define your strategy
6. Choose your tools carefully
[ Tips ]
Sunday, 21 February 2010
27. Questions?
annebb@headshift.com
@annebb
Questions
Sunday, 21 February 2010