1. Information found from UK Tribes website.
Casuals:
They are close bunch and tend to start young and stick to the lifestyle in the later years. They are
usually boozy, smartly dressed, but are football fanatics and have wide ranges of choice of TV
and music. They are a re-emerging sub tribe within the 16-24 demographic, and they value their
family as the most important thing.
Getting paid crew:
Member of this tribe are self-motivated young people from a possibly disadvantaged background
who aim to be better themselves. They tend to be big fans of business study courses, and idols
are Alan Sugar and Jay Z.

2. Information found from UK Tribes website.
From the variety of Tribes from the website such as Gamers, Emo and Chavs etc., I decided to go
with the Casuals and Getting Paid as I felt these will be representative of all my target audience 15
– 24. Above I have given a brief introduction as to what they tribe is generally like and then have
included their likes and media consumptions. From looking at both tribes media consumption on
the Cinema they don’t go very often, although they both seem to watch a fair bit of television
and the casuals surf the internet which is a plus as they may come across the trailer.