Successfully reported this slideshow.

iProspect Blog Writing

1

Share

Loading in …3
×
1 of 49
1 of 49

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

iProspect Blog Writing

  1. 1. Blog Post Writing an Diana Edmundson Find this on iProspect Ireland’s slideshare BITLY LINK iProspect
  2. 2. Why Blog Posts Matter
  3. 3. Blog Posts Drive Traffic
  4. 4. Client Services
  5. 5. Professional Development - OR -
  6. 6. Don’t be this guy.
  7. 7. 5 Questions to Ask Yourself to Get Blog Post Ideas
  8. 8. What are your favourite industry blogs writing about? 1.
  9. 9. Has anything new come out in your area of expertise? 2.
  10. 10. Have you gone to an industry event recently? 3.
  11. 11. Have you learned a new skill that you can pass on? 4.
  12. 12. Is there something only you know how to do at iProspect Ireland or beyond? 5.
  13. 13. Love On Lists Makes up only 15% of content but is up to 100% more likely to be shared.
  14. 14. Create How To’s People like adding to their knowledge and investing in themselves.
  15. 15. Use “You” and “Your” Readers like to see themselves in what they are reading.
  16. 16. Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back |Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | We Analyzed Nearly 1 Million Headlines. Here’s What We Learned | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage | If Science Got Ruined For You In High School, Let This Comic Bring It Back | Nine intriguing internet marketing statistics we've seen this week | | 10 Free iPhone Apps You'll Use Every Day | How to Create a Happiness Advantage Embrace Emotional or Action-Based Headlines Surprising, emotional or action-based words (or action verbs if you’re a nerd) lead to more shares.
  17. 17. How to Write an Intro
  18. 18. Essential Elements: Intro paragraph should be 2-3 sentences that that tell people exactly what your article is about. Clarity is key. 1.
  19. 19. Essential Elements: If by the end of your first paragraph your reader doesn’t understand what the article is about, they’ll bounce. 2.
  20. 20. Essential Elements: Bonus points if you start with a creative way to draw people in. (Quote, scenario, interesting wording, controversial statement, etc.). 3.
  21. 21. Example from the Blog:
  22. 22. How to Structure the Body
  23. 23. Essential Elements: Break up your body into 3-5 points or paragraphs. 1.
  24. 24. Essential Elements: Add images as appropriate or where applicable. 2.
  25. 25. Essential Elements: Be clear and concise. 3.
  26. 26. Pro Tip: Write as if you were talking to a colleague. New? Complicated? Explain it as if you were talking to a friend not 4.
  27. 27. Example from the Blog:
  28. 28. How to Close
  29. 29. (and only) Essential Elements: Wrap it up, restate your central idea, give a solution. 1.
  30. 30. Example from the Blog:
  31. 31. Eye candy (Images) Like all candy, a bit is good, too much is not.
  32. 32. Write Out an Outline Fill in the blanks as you go. Write it out to yourself.
  33. 33. Procrastination is for Fools When you get 1 week reminder, think about what you want to write about that day, collect ideas throughout week. *Unlike Mr.T, Diana does not pity fools. *
  34. 34. Keep a Folder of Ideas Fill it with blog posts, articles, things you like whenever inspiration strikes. *
  35. 35. Throat Clearing “So”, “Well”, “Okay”…
  36. 36. Stalling Taking too long to get to point of post
  37. 37. Asking too Many Questions “What does this mean?” “What do you think?”
  38. 38. NSOA (Not SpellingOut Acronyms) Not everyone will know the lingo. Maybe they’re reading to learn about your area of expertise. Don’t alienate them!
  39. 39. Grammar Check I’m the proud owner of a Grammar Police badge.
  40. 40. Insert Images I am an image-inserting machine. In fact, I’m doing it right now.
  41. 41. Headline Writing All those earlier slides about headlines not working for you? Don’t worry, I’ve got this.
  42. 42. Extreme Cases Send me an outline and we can work through it together.
  43. 43. THANK YOU @iProspectIRL 100% of this slide stolen from Brendan

Editor's Notes

  • Common complaint we hear
  • Our response  I think that it might be helpful for you guys to understand why our blog is important. More than just yelling into the dark
  • SEO- We do some background work to optimise our posts with keywords, link building, etc.
  • Client Services- Generate new business, reinforce that we are experts in our field. Generate trust in the industry.
  • Client Services- Generate new business, reinforce that we are experts in our field. Generate trust in the industry.
  • Don’t be this guy.
  • List-posts Do Best On Facebook, Twitter, and LinkedIn
    Think “10 Social Measuring Tools That You Should Be Using”
  • Combo: “5 Ways to Gain More Followers”
  • List-posts Do Best On Facebook, Twitter, and LinkedIn
    Think “10 Social Measuring Tools That You Should Be Using”
  • Increased shares. Yes, we’re in digital marketing, but that doesn’t mean we don’t have opinions or emotions that about the work we do.
  • Client Services- Generate new business, reinforce that we are experts in our field. Generate trust in the industry.
  • You can do more if you like, this is just a guideline. Number them if necessary.
  • More images = more time on the page.
  • that doesn’t mean skimp on the info but don’t get off topic with too many examples.
  • Client Services- Generate new business, reinforce that we are experts in our field. Generate trust in the industry.
  • You can do more if you like, this is just a guideline. Number them if necessary.
  • Client Services- Generate new business, reinforce that we are experts in our field. Generate trust in the industry.
  • ×