Business plan for the restaurant opening.

2. Health is wealth, right?
We cater the same.

3. The Flavour Of Home
“Pronto Southie'' provides instant foods in the South Indian cuisine. We have
many varieties of instant foods available. The food is being processed with
the help of a dehydrator machine.
Our primary motive is to provide healthy instant food to our customers.

4. Mission
We are commited to providing high quality instant foods, products and services that
enrich the lives of our customers and our employees, and we do so profitability, we live
here and we are passionate about serving.
Vision
Through consistency and quality in product and service we will strive to exceed
customer expectations and thereby increase profitability
Goals
Time Saving – Heat and eat food are the best alternatives to traditonal cooking
especially when you do not have the time to cook something that is healthy and
wholesome. These Pronto Southie need only be heated for a few minutes and served.This
alternative is perfect for working individuals and college students who do not have the
time to wipe up a nutritious meal.

5. Process of production

6. Business Canvas Model
Wholesalers, agents
and retailers
Transport provider
Staff
Internet sales
Social media
Brand status
Quick service
Quick delivery
Customer:
Comfort food
Go green
Health
College students
Working-class people
Online market
Distributors
Machinery & Utilities
Tie up with food industry
Use of Technology
• Customer Service
• Interaction
• Promotion
• Customer retention
Product sales
Subscription fees
Marketing
Key
Partners
Key Activities Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
• Supplying instant foods
to targeted customers
• Supporting LGBTQ+
and single women
• Promoting go green and
healthy eating habits
Technological setup and running cost Marketing
Labour Delivery
Taxes Miscellaneous
Direct mail list
Website

7. Marketing Strategies

8. Dosa Instant Rice Mix – Instant dosa
mix provides a balanced combination of
carbohydrate and protein and hence helps in
preparing a quick and healthy meal.
Instant Mix Upma - As Instant Breakfast Millet
Upma is gluten-free it is a healthy form of breakfast
for people suffering from celiac disease. Millets are
the staple diet of India, full of nutrients and high
dietary fiber.
Instant Sambar - A bowlful of this savoury stew
packs a number of health benefits, every sambar lover
must know!
Instant Biriyani - Biryani contains low amount of
saturated fat, cholesterol and sodium. So it is a healthy
diet
• Advertising
• Public relations
Instant dosa mix –Rs.145 - Kg
Instant Mix Upma-Rs.120 - 500g
Instant Sambar -Rs.120 -200g
Instant Biriyani -Rs.200 -250g
Payment can be done by cash,cheque,debit
card,credit card,mobile payment,electronic
bank transfer.
Distribution Channel -
wholesalers, retailers,
distributions, the Internet

9. Digital Marketing
Email marketing is a tried-and-tested, and effective medium of
promotions and marketing for many start-ups
Email Marketing
Paid marketing channels like Facebook paid advertisements, and handling
a social media page
Social Media Marketing
Pay a commission to affiliates when someone signs up from their referral
link
Affiliates
Creating initial hype , it involves paying a social media influencer to promote
your message within their circle
Influencer Marketing

10. Finance
Fixed Cost
Rs. 3,00,000/-
Monthly Operating Expenses
Running Cost – Rs. 2,00,000/-
Labour - Rs. 1,50,000/-
Delivery - Rs.1,50,000/-
Marketing - Rs.1,00,000/-
Miscellaneous - Rs.50,000/-
Expected Annual Profit
Rs. 5,00,000

11. FORECASTING
Helped meet customers demands and
enhace CX
PREDICTIVE INSIGHTS – Planning
production,finacncing,labour and
inventory operations
To tackle supply chain challenges, need
up production cycle, and drive sales
0
50000
100000
150000
200000
250000
300000
2022 2023 2024 2025
Instant Biriyani
Instant Sambar
Instant mix
upma
Dosa Instant
Mix
Expected profit

12. Operational Strategies

14. Logistics and Supply Chain
Management

15. Sustainability Initiative
Reducing plastic waste is our urgent priority.
We use 100% recyclable plastic for packaging.

17. S W
O T
Weakness
High Initial Investment
The cooking time for the instant foods
cannot be exactly estimated
Different methods for different varieties
of products is hard to manage initially
Threats
Increasing economic
competitiveness
High R&D expenses
Strengths
Engaging in new techniques
Diverse choices are available
Healthy ingredients are used
Willingness to be more
environment friendly
Opportunities
Environmental friendly approach
Greater marketization opportunities
Support to the LGBTQ+ and single women
Greater reach among college students and
working-class people
Competitor & Industrial Analysis

18. Competitors

19. How we differ from our competitors
 MSG and chemicals are not added to our products
 We prioritize the health of our customers
 We use superior quality ingredients
 Trans-fats and high sodium levels are avoided
 Instant foods for all three meals of the day are available
 Natural preservatives are used in our products

20. GOOD FOOD,
GOOD TIMES,
GOOD MOOD.

21. Any Questions?

22. Presented By:
A. Anoo
RA2152006010027
G.Madhana Gopal
RA2252006010020
SRM UNIVERSITY, KATTANKULATHUR