1. ANKIT GUPTA
Date of Birth: 21 Sep, 1986
E-Mail id: gupta.ankit921@gmail.com
Contact No: +91-9769965254
Summary
• Presently working in Business Intelligence Unit, ICICI Bank as a Team Lead with more than 4 years experience in
Marketing Analytics, Customer Analytics and Portfolio Analytics
• Experienced in handling end to end Business Intelligence based problem solving and solution implementation
• Have a working knowledge of SAS (excluding macros) , SQL
Work Experience Details
• Analyst, Segment Analytics, Business Intelligence Unit, ICICI Bank , Mumbai (20 June, 2011 to April 2014)
• Analyst, Segment and Alternate Channel Analytics, Business Intelligence Unit, ICICI Bank , Hyderabad
(April 2014 to July 2015)
• Team Lead, Segment Analytics, Business Intelligence Unit, ICICI Bank, Hyderabad (July 2015 to Present)
Job Responsibility:
• To interact with the Business Team to understand business problem
• Defining, executing and delivering the analytical solution to business problems
• Presenting Analytical and Business Solutions to Senior Management
• Provide strategic and operational data based insights
• To provide campaign analytics and tracking support on ongoing basis for all the customer communication through
digital channels
Projects Undertaken
• Retail Banking Customer Segmentation - Classification of customers basis implicit and explicit criteria into
Normal, Privilege and Priority Customers
• Wealth Customers Sub-Segmentation using Cluster Analysis
• Creating Mappability Index using Decision Tree
• Credit Bureau based Inter-bank Customer portfolio analysis, Cross-sell Opportunity sizing estimation and
Wallet Share estimation Segment
• Event based Triggers to tap in cross-sell opportunity
• Actively supported Business and Marketing team with Analytical inputs in implementation of customer
engagement programs like Cameraderie and Creative Masters (Won Bronze Award in Abby’s Awards)
• Customer Location Identification using customer Transaction pattern
• ICICI Bank HNI Customers Re-Classification to weed out non-performing customers

2. • Customer Location Identification basis customer transaction pattern
• Campaign Analytics – Campaign Response Rate Tracking/ Control Group vs Test Group Analysis
• CRM Framework development – 1) Sales Force Enablement with help of event based leads
2) Regular Leads for Cross-Sell
• Single handedly completed Simulations and Projections to build a framework for a Variable Pay Program for
Wealth Management Relationship Managers and Investment Advisor
• Built a Revenue Credit Model using data integration techniques and rule engines which ensure correct revenue
credit to RMs at the back end and good sales practice at the front end. The revenue credit to RMs using this process
is used as the only source for paying ‘Quarterly Variable Pay’ to the RMs. Project nominated for a award in
‘Innovation’ category at BIU awards FY12-13
• ATM Cash Optimization project to ensure optimal cash in ATMs
• Location Identification for New ATM Deployment using Geo-Spatial Data
• Developed Balanced Score Cards for ‘Wealth Management business’
• Other projects includes CRM initiatives and building a reporting framework for ‘Wealth Business’
Key Initiatives
• Developed a Customer-Relationship Manager mapping history datamart
• Streamlined the customer-relationship manager and hierarchy mapping, now acts as base for all reporting purposes
• Identified various fixed maturity products and generated leads for the field. Total INR 50,00,000 revenue
generated
Key Skills
• Business Intelligence
• SAS
• SQL
• Microsoft Office
• Cluster Analysis
• PCA
• Decision Tree
• Geo-Spatial Analytics
• Hypothesis Testing
• Regression
Achievement and Awards
• Won award for outstanding performance at ICICI Bank BIU Awards FY 15-16
• Sales Force Enablement Project won the best project in BI category at ICICI Bank BIU Awards FY 15-16
• Sales Force Enablement Project won the best project in BI category Award at Asian Banker’s Award

3. • Won the award for outstanding performance at ICICI Bank BIU Awards FY 12-13
• Won Best Project award in the BI category at ICICI Bank BIU Awards FY 11-12
Academic Details
COURSE SPECIALISATION INSTITUTE/ COLLEGE %/ CGPA Year
PGDM Finance FORE School of Management 2.46/4.00 2011
B.Tech E.C.E GJUS&T,Hisar 63.3% 2008
CBSE (XII) Science Chiranjiv Bharti School,Gurgaon 66.6% 2004
CBSE (X) --- Chiranjiv Bharti School,Gurgaon 88.2% 2002
EXTRACURRICULAR ACTIVITIES
HOBBIES
• Solving Mathematics quiz.
• Playing and watching cricket