Blogging Workshop for Startups - Overview.

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Discusses basics of how blogging fits into the scheme of a startup. It talks about basics of blogging, conversion, basics of Digital and social Media management.

Social Media

Overview for startups | Kolkata
Bloggers.
Email: solutions@KolkataBloggers.com
Startups & Blogging

NOMADIC CLOUDS
(Upcoming project of Kolkata Bloggers)
EXAMPLE:

NOMADIC CLOUDS
Phase #1: Generate Content, Increase Reach.
EXAMPLE:

NOMADIC CLOUDS
Phase #2: Generate Content creators, Increase Reach.
EXAMPLE:

Know what you want to Blog about.
Dependencies:
a.Knowledge.
b.Clarity of thoughts.
c.Human Resource & funds.
What to Blog
about?

• Discover Keywords.
• Google AdWords.
• Related Keywords.
• Understand Traffic (Demand).
• Set Goals.a. Based on your Product / Service.
b. What NEW are you offering that
differentiates you from the crowd?
c. Subtle ways of promoting yourself:
a. CSR Activities
b. Workshops & Hackathons
c. Taking Thought Leadership.
What to Blog?

Recipes of a successful Digital
presence.
Components of a
BLOG.

I BLOG.
How would people
find me?
Important question.

a. Over Google and Search Engines.
b. Over Social Media.
c. Word of Mouth.
Discovering a
Blog.

ConversionConversion
Reach: 100,000
Visitors: 1000
Inquiries: 10
Sales: 1
Profit: 55,000
Optimisation helps you increase the conversion percentages.
Conv.: 1%
Conv.: 1%
Conv.: 10%

ConversionConversion
Reach: 100,000
Visitors: 3000
Inquiries: 90
Sales: 9
Profit: 6,15,000
Conv.: 3%
Conv.: 3%
Conv.: 10%
Establishing Domain Authority
Convincing visitors.
Emphasis: Content, UI & UX.
Growing Influence.
Emphasis: SEO, Social Media.

Arjyak Bhattacharya
(Co-Owner, Kolkata
Bloggers)
Arjyak@KolkataBloggers
.com
9804814112
Anirban Saha
(Founder, Kolkata
Bloggers)
Anirban@KolkataBloggers
.com
9903055542
Stay in touch.
Thank you.

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Blogging Workshop for Startups - Overview.

2. Overview for startups | Kolkata Bloggers. Email: solutions@KolkataBloggers.com Startups & Blogging

3. i2i: Ideas to Implementations.

4. Execution

7. NOMADIC CLOUDS (Upcoming project of Kolkata Bloggers) EXAMPLE:

8. NOMADIC CLOUDS Phase #1: Generate Content, Increase Reach. EXAMPLE:

9. NOMADIC CLOUDS Phase #2: Generate Content creators, Increase Reach. EXAMPLE:

10. Know what you want to Blog about. Dependencies: a.Knowledge. b.Clarity of thoughts. c.Human Resource & funds. What to Blog about?

11. • Discover Keywords. • Google AdWords. • Related Keywords. • Understand Traffic (Demand). • Set Goals.a. Based on your Product / Service. b. What NEW are you offering that differentiates you from the crowd? c. Subtle ways of promoting yourself: a. CSR Activities b. Workshops & Hackathons c. Taking Thought Leadership. What to Blog?

12. Recipes of a successful Digital presence. Components of a BLOG.

13.

14.

15. I BLOG. How would people find me? Important question.

16. a. Over Google and Search Engines. b. Over Social Media. c. Word of Mouth. Discovering a Blog.

17.

18.

19.

20. ??

21. ConversionConversion

22. ConversionConversion Reach: 100,000 Visitors: 1000 Inquiries: 10 Sales: 1 Profit: 55,000 Optimisation helps you increase the conversion percentages. Conv.: 1% Conv.: 1% Conv.: 10%

23. ConversionConversion Reach: 100,000 Visitors: 3000 Inquiries: 90 Sales: 9 Profit: 6,15,000 Conv.: 3% Conv.: 3% Conv.: 10% Establishing Domain Authority Convincing visitors. Emphasis: Content, UI & UX. Growing Influence. Emphasis: SEO, Social Media.

24. • 40,000 “Likes” on page. Reach is 100. Why? • Is my content interesting enough? • Is the promotional graphic good to attract? • Is the text turning people off? • % People clicking on the link. • Am I posting it when people are online? • What is the first level interaction with crowd? • How is the crowd perceiving the brand? • Analyse disconnect. Improve performance. a. Total Site Traffic. b. Traffic to a particular post. c. % Traffic sending an inquiry. a. Is the CTA visible? d. % Traffic dropping off. a. Is the content not sufficient? b. Is this not what s/he was searching? c. Are there no related posts? e. % Traffic not reading the post. a. Is it too long? b. Is the message not articulated? Understanding Analytics.

25. Why Blogger Engagement Programmes? You search for a brand. a.Be visible elsewhere. b.Get link backs and improve SEO. c.Get positive reviews. d.Remove negative reviews. e.Influence others & Establish brands.

26. Ask Questions.Ask Questions.

27. Arjyak Bhattacharya (Co-Owner, Kolkata Bloggers) Arjyak@KolkataBloggers .com 9804814112 Anirban Saha (Founder, Kolkata Bloggers) Anirban@KolkataBloggers .com 9903055542 Stay in touch. Thank you.

Blogging Workshop for Startups - Overview.

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