This document discusses current ethical issues in business. It outlines several key ethical issues like accounting, social media, harassment/discrimination, health and safety, and technology/privacy. It then discusses the three C's of business ethics: compliance with rules, the contribution business can make to society, and the consequences of business activity. As a case study, it summarizes the Cambridge Analytica scandal where personal data from millions of Facebook users was harvested without proper consent and used for political purposes. It provides a timeline of events and profiles the key people and companies involved in the scandal. Finally, it offers some tips on how individuals can better protect their online data.

1. CURRENT ETHICAL ISSUES IN BUSINESS
Presented By :-
Aniket Singh

2. ETHICAL ISSUES IN
BUSINESS?
• Ethical issues in business is a situation where a moral conflict
arises and must be addressed. In other words, it is an occasion
where a moral standard is questioned.
• Ethical issues occur when a given decision, scenario or activity
creates a conflict with a society’s moral principles.
• Both individuals and businesses can be involved in these
conflicts, since any of their activities might be put to question
from an ethical standpoint.

3. CURRENT ETHICAL ISSUES:
• Accounting
• Social Media
• Harassment & Discrimination
• Health & Safety
• Technology & Privacy

4. • COMPLIANCE :
The need for compliance of rules.
THREE C’S OF BUSINESS ETHICS:

5. THREE C’S OF BUSINESS ETHICS:
• CONTRIBUTION :
The contribution business can make to society :

6. • CONSEQUENCES :
The consequences of business activity:
THREE C’S OF BUSINESS ETHICS:

7. PRIVACY :-
• Privacy is the ability of an individual or group to seclude
themselves or information about themselves, and thereby
express themselves selectively.
• Data privacy, also known as information privacy, is the
necessity to preserve and protect any personal
information, collected by any organization, from being
accessed by a third party.
DATA PRIVACY :-

8. CASE STUDY:
CAMBRIDGE ANALYTICA SCANDAL

9. HOW IT ALL STARTED?
• Aleksandr Kogan, a data scientist at Cambridge
University, developed an app called "This Is Your
Digital Life".
• He provided app to Cambridge Analytica.
• Cambridge Analytica in turn arranged an
informed consent process for research in which
several hundred thousand Facebook users
would agree to complete a survey only for
academic use.

10. HOW IT ALL STARTED?
• However, Facebook's design allowed this app to
not only collect the personal information of
people who agreed to take the survey, but also
the personal information of all the people in
those users' Facebook social network.
• In this way Cambridge Analytica acquired data
from millions of Facebook users.

11. SCANDAL TIMELINE:
• April 2010 – Modified Privacy Policy
• December 2013 – Cambridge Analytica founded
• March 2014 – Facebook holds F8
• June 2014 – News feed experiment
• July 2014 - Christopher Wylie quits Cambridge
Analytica
• Nov-Dec 2014 – Cambridge Analytica takes action
against Christopher Wylie
• 2014-15 – Aleksandr Kogan builds app

12. • Nov 2016 – Donald Trump elected as President of US
• May 2017 – Cambridge Analytica might have influenced voters
in the Brexit Referendum
• 16 March 2018 – Facebook senses data leak through media
reports
• 17 March 2018 – CA found culprit
• 27 March 2018 – Christopher Wylie claims INC a client of their
firm
• 29 March 2018 – Indian Govt. issued a notice to Facebook,
answer by 7 April
SCANDAL TIMELINE:

13. PEOPLE AND COMPANIES BEHIND SCANDAL:

14. Alexander Nix
Robert and Rebecah
Mercer
Steve Bannon

15. Alexsandr Kogan
Christopher Wiley
Facebook Policy
This is my digital App

16. CONCLUSION:
• For starter facebook is going to audit apps.
• Facebook is going to restrict developers access.
• Facebook will show user tool to the user to help
them see what apps are using their data and how
they can stop them.
• Stock price dropped by 19% and the decline which
erased about 120billion market value.
• Active user grew by just 22million , the lowest such
number since at least 2011

17. TIPS ON HOW TO PROTECT YOUR ONLINE DATA
• Anonymize your Browser
• Beware of Quizzes
• Data processing requires your consent
• You have a right to know about what’s
being done to your data
• Control and ”mine” your own data

18. THANK YOU!