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Modern Technology, Social Mediaand the Social Networked Business               Tish Grier        Social Media Specialist  ...
A few facts about Tish Grier              Pioneer and Innovator in the use of                 online social networks for  ...
Technology shapes the 20th Century
Technology shapes business growth
Communications technologies boom
1996: Along comes The Internet
People start sharing,chatting, and creating content
MOREADVERTISING!    MOREBROADCASTING!
People keep sharing, chatting,    and creating content
2006: The Rise of the Social Networks
Businesses respond to socialnetworks and increased info sharing
3 key areas of your business affected bysocial media and social networking •   News and Information •   Marketing and Rela...
People get news and information     about your local business…47% mostly on the Internet29% from print newspapers   2% go ...
Sex distribution of social networking   site users in 2008 and 2010
Age distribution of social networking   site users in 2008 and 2010
In 1996, only 8 percent of individualssaid they couldn’t live without the InternetIn 2011, 98 percent of individuals said ...
In Marketing, it’s all about  the Voice of the CustomerIf the customer has a voice, then      you need a voice, too.
Is there an ROI for Social Media?•   YES! However…before you begin…•   Determine where you want to start your social    me...
Connundrums for Human Resources•   If it’s on the Internet, it’s public    information, right?•   Beyond the usual Backgro...
A reasonable expectation of privacy•   Attorney Catherine Crump of the ACLU said in    a statement: "Its an invasion of pr...
Facebook advises against asking            for passwords•   As a user, you shouldn’t be forced to share your private    in...
Help employees understand their         role in the social space•   Create a social media policy•   Inform employees of li...
Poor Pittsburgh Pierogi!
The technology and tools may be simple, free, and ubiquitous….There’s a lot to consider with tech& tools and a lot to lear...
Thank You!
Longmeadow 2012
Longmeadow 2012
Longmeadow 2012
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Longmeadow 2012

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gave this presentation to the Longmeadow Business Study Group on April 5, 2012. It went well.

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Longmeadow 2012

  1. 1. Modern Technology, Social Mediaand the Social Networked Business Tish Grier Social Media Specialist Easthampton, MA 413-265-1500
  2. 2. A few facts about Tish Grier Pioneer and Innovator in the use of online social networks for • Crowdsourcing intellectual research • Volunteer recruitment • Creating new forms of journalism • Public Relations; Cross platform promotion to drive traffic and participation • Marketing and community building • Editorial blogging • Professional blogging for conferences and events • Freelance writer-journalist
  3. 3. Technology shapes the 20th Century
  4. 4. Technology shapes business growth
  5. 5. Communications technologies boom
  6. 6. 1996: Along comes The Internet
  7. 7. People start sharing,chatting, and creating content
  8. 8. MOREADVERTISING! MOREBROADCASTING!
  9. 9. People keep sharing, chatting, and creating content
  10. 10. 2006: The Rise of the Social Networks
  11. 11. Businesses respond to socialnetworks and increased info sharing
  12. 12. 3 key areas of your business affected bysocial media and social networking • News and Information • Marketing and Related Functions • Human resources
  13. 13. People get news and information about your local business…47% mostly on the Internet29% from print newspapers 2% go to newspaper websites22% from word of mouth from family& friends
  14. 14. Sex distribution of social networking site users in 2008 and 2010
  15. 15. Age distribution of social networking site users in 2008 and 2010
  16. 16. In 1996, only 8 percent of individualssaid they couldn’t live without the InternetIn 2011, 98 percent of individuals said they could not go 24 hours without checking Facebook
  17. 17. In Marketing, it’s all about the Voice of the CustomerIf the customer has a voice, then you need a voice, too.
  18. 18. Is there an ROI for Social Media?• YES! However…before you begin…• Determine where you want to start your social media• Have objectives and/or reasonable goals• Create benchmarks• Know your website stats before you start• Combination of tracked data and outcome data not directly linked to your social media program
  19. 19. Connundrums for Human Resources• If it’s on the Internet, it’s public information, right?• Beyond the usual Background Check.• What’s a Social Media Policy?
  20. 20. A reasonable expectation of privacy• Attorney Catherine Crump of the ACLU said in a statement: "Its an invasion of privacy for private employers to insist on looking at peoples private Facebook pages as a condition of employment or consideration in an application process. People are entitled to their private lives."
  21. 21. Facebook advises against asking for passwords• As a user, you shouldn’t be forced to share your private information and communications just to get a job. And as the friend of a user, you shouldn’t have to worry that your private information or communications will be revealed to someone you don’t know and didn’t intend to share with just because that user is looking for a job.• Employers also may not have the proper policies and training for reviewers to handle private information. If they don’t—and actually, even if they do—the employer may assume liability for the protection of the information they have seen or for knowing what responsibilities may arise based on different types of information (e.g. if the information suggests the commission of a crime).
  22. 22. Help employees understand their role in the social space• Create a social media policy• Inform employees of limitations on pictures and liabilities of discussions about the workplace• Help them understand how to protect their rights and privacy as much as limit the company’s liabilities• Consider other kinds of social media participation as well• Remember: you cannot control employee actions outside of the workplace
  23. 23. Poor Pittsburgh Pierogi!
  24. 24. The technology and tools may be simple, free, and ubiquitous….There’s a lot to consider with tech& tools and a lot to learn. Youneed a lot of time to develop yourstrategy and see it through.
  25. 25. Thank You!

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