2. SKIN_TYPE: WE OFFER PRODUCTS FOR EVERY
WOMAN. VISIT OUR WEBSITE AND COMPLETE OUR
SHORT QUIZ TO GET PERSONALIZED SKIN
RECOMMENDATIONS! WHAT IS YOUR SKIN TYPE?
3. PRODUCT LINE INCLUDES:
CLEANSERS, MOISTURIZERS, TONERS,
MAKEUP REMOVALS, SERUMS FOR
DIFFERENT PURPOSES, MASKS FOR FACE,
HANDS AND FEET, LIP BALMS AND BODY
SCRUBS.
4. PRODUCT FEATURES
-all moisturizers contain different level of spf for extra protection
-ingredients are all natural-vegan and cruelty free
-our face care beginner bundle is a short three step all encompassing
skincare process-cleanse, tone and moisturize
-great to use for all ages and all skin types
5. PRODUCT FEATURES
-We have clinical strength products for clients with more serious skin issues-
hyperpigmentation, mild eczema etc. just have a chat with one of our online experts.
-products are all developed and approved by team of dermatologists
-products are affordable and available in pharmacies : CVS, WALGREENS, RITE AID.
6. VISIT OUR SITE TO FIND YOUR SKIN_TYPE
WEBSITE: SKIN_TYPE.COM
JOIN OUR ONLINE COMMUNITY!
FACEBOOK: SKIN_TYPE
INSTAGRAM: @SKIN_TYPE
TWITTER: @SKIN_TYPE
7. INTEGRATED MARKETING COMMUNICATIONS
-ONLINE
• Create SEO-friendly content
• Publish long-form content
• Choose your content distribution channels
• Make use of user-generated content and reviews
• Drive engagement with interactive content
• Build a community
• Collaborate with beauty influencers
• Repurpose content
• Create an integrated omnichannel experience
• Measure, analyze, and improve your content performance
-SIGNS AND PAMPHLETS
8. REFERENCES
Sickler , J. (2021, November 19). 10 content marketing strategies for Beauty Brands + examples. Terakeet.
Retrieved December 20, 2021, from https://terakeet.com/blog/content-marketing-for-beauty-brands/
Editor's Notes
-By encouraging our target market to join our group on our social media pages, and share pictures as and testimonials of their experiences, we are creating an interactive, immersive, two-way stream of communication that can serve as a both a marketing tool and market research tool.
-Another form of IMC is advertising in areas that women frequent, after all they are our target market. We can do so through signage and pamphlets as well as streaming online. For example, places like Dermatologist and OBGYN offices and nail and hair salons. We can emphasize on our pamphlets that the paper is recycled by putting a small recycling icon on the corner to keep within our “green” theme since our products are vegan. People are starting to increasingly care more about the environment, and their impact on it and so does BDA Worldwide. Keeping with that theme throughout will emphasize the freshness and cleanliness of our product as well as our values.