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DOCKWA
Sales
Enablement
Strategic
Partnerships
Design &
Branding
Marketing Growth Communications
PRE-LAUNCH
Nice to Have Must Have
App Store SEO
Optimization
Product x Social Media Integration
Reachingoutto
influencers PRPush
(Local Connections)
Signs
For Partner Marinas
Install
Analytics
Product
Hunt, Hacker
News, etc
SWAG for early users who
refer Dockwa
Build anticipation
with current email
list
Social Media
Blitz
FIRST 30 DAYS
Nice to Have
Must Have
Paid Search Ads on Partner
Marina Keywords
iBeacons
Notifications
Solidify New England
Boating Community
Partnerships
Carefully
Utilize Push
Notifications
Build a quality content
database to leverage
for partnerships, PR,
and SEO
Local Events
Location Based
Google Ads:
Partner Marinas
Q3 & Q4
Nice to Have Must Have
Larger
Events
Testing with Traditional
Advertising
Shift Focus to User
Engagement
Leverage National
Partnerships
Nail Down
Customer
Analytics and
Conversion
Optimization
Build
Target
Customer
Profile

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Dockwa

  • 2. PRE-LAUNCH Nice to Have Must Have App Store SEO Optimization Product x Social Media Integration Reachingoutto influencers PRPush (Local Connections) Signs For Partner Marinas Install Analytics Product Hunt, Hacker News, etc SWAG for early users who refer Dockwa Build anticipation with current email list Social Media Blitz
  • 3. FIRST 30 DAYS Nice to Have Must Have Paid Search Ads on Partner Marina Keywords iBeacons Notifications Solidify New England Boating Community Partnerships Carefully Utilize Push Notifications Build a quality content database to leverage for partnerships, PR, and SEO Local Events Location Based Google Ads: Partner Marinas
  • 4. Q3 & Q4 Nice to Have Must Have Larger Events Testing with Traditional Advertising Shift Focus to User Engagement Leverage National Partnerships Nail Down Customer Analytics and Conversion Optimization Build Target Customer Profile