This document outlines a marketing strategy in three phases for a boating app launch. The pre-launch phase focuses on building anticipation through social media, influencers, and early users. The first 30 days emphasizes partnering with local marinas and boating communities to gain users. Quarter three and four shifts to leveraging national partnerships, optimizing conversions, and engaging current users. The overall strategy is to generate interest before launch, solidify local users initially, and expand nationally while focusing on user retention.