UOB Bank held an appreciation night for employees in order to increase motivation for excellent service. I was specifically asked to create a series of multimedia concepts to support the event.

1. Multimedia Concept
SERVICE MOTIVATION
ASSESMENT

2. Brief
Building Emotional Touch
Service (Departemen) Motivation Assesment

3. Insight
The businesses must fulfill customers’
“deep, often unspoken emotional needs”
and “fundamental motivations”.
These types of unspoken emotional needs - when customers feel
a financial institution helps them realize such personal values as achieving
social acceptance, attaining freedom and independence in life or simplifying life
in a complex world, they have an emotional connection to the institution.
Source:
Harvard Business Review (https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction)
The Financial Brand (https://thefinancialbrand.com/66326/banking-customer-experience-growth-strategy/)

4. EMPLOYEES AND EMOTION
Customers will easily remember bad service, but do not see much of a difference
between good and excellent service. Instead of trying to win loyal customers
by offering the best product or experience, companies need to compete by
associating their products with various emotions.
Connecting the positive emotions and figuring out the good things customers
associate with the UOB brand. Customers do not do business with the brand.
They do business with the employees.
Make sure the business trusts and believe in to the employees.
Showcase that trust is to display the employees to the world.
The goal is to make the employees seem relatable and
someone who the customers can share a bond with.
Keywords: trust, employee appreciation, customer relationship
Background

5. Rationale
MOOD IMAGERY
An essential human need:
relationship, face-to-face communication, relaxed vibe, smiling faces, honest eye,
acceptance body language: we listened, we heard, we responding.

6. Rationale
FEATHERS
Native American and Aboriginal tribes used feather in sacred ceremonies.
The Iroquois had a Great Feather Dance to thank the gods for all they were
blessed with - their land and water, food and animals, the sun and moon.
In this ceremony, feathers were worn in their robes, hair and tied to their animals.
This was an act of showing gratitude.
Feathers have been used by many Native American or aboriginal cultures
because they were seen as having a connection to the divine.
So, feathers are a symbol of giving thanks
and appreciation, trust and communication.
The act of attaching feathers to oneself,
animals, plants etc is a ceremonial action
that sets an intention for growth
and abundance.

7. Rationale
BLUE FEATHERS
Blue is the color of communication,
sincerity, truthfulness, the expression of
yourself and trust in others.
A blue feather may be a reminder that you
need to listen and to clearly communicate
yourself to those around you, but to do it
with love and trust.
A blue feather has a calming, peaceful
energy that encourages you to have faith
in yourself and to express your
deepest truths.

8. Concept
Through this image and its perspective,
hopefully the employees of UOB Bank can be inspired and motivated to
provide honest service and relational sincerity, which has an impact
on the business development in the future.
Showcasing the service culture of UOB employees
in the wrap of honesty metaphor that manifested
by blue feathers.

9. Font
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
a b c d e f g h i j k l m n
1 2 3 4 5 6 7 8 9 0
o p q r s t u v w x y z

10. Key Visual

11. Opening
(length 4 x height 4 meter)

12. Opening Bumper
Truthful
Connection
Relation
Building emotional
connection, right by you.

13. Still Bumper
(length 4 x height 4 meter)

14. Still Bumper

15. Speech Bumper
(length 4 x height 4 meter)

16. Still Bumper

17. Talkshow Bumper
(length 4 x height 4 meter)

18. Talkshow Bumper

19. Awarding Bumper
(length 4 x height 4 meter)

20. Awarding Bumper

21. Dynamic Background
(length 4 x height 4 meter)

22. Dynamic Background
These are not a sequence.

23. Dynamic Background
These are not a sequence.

24. Thank you.