1. SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine
2. SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
3. Why SEO? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
4. SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com “ We are writing to be read and these days that increasingly means ensuring that our stories are found by search engines.” Shane Richmond How SEO is Changing Journalism British Journalism Review
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6. Define “Search Engine” SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
7. SEO Everything? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com Text, video, images, podcasts, PDFs, games, databases… How often? Best returns?
8. SEO for consumers? SEO for B2B? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
9. Social Media Optimization SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com How do you optimize for Social Media? What’s the difference between Search Engine Optimization and Social Media Optimization? What is social bookmarking? Which social media sites are best to link with if you’re a B2B magazine?
10. How does SEO work in mobile applications? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
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13. Content for sale? SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com
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16. SEO Toolkit: Put Search to Work for Your Magazine | June 2009 Angela Kryhul | Kryhul.com SEO Toolkit: Put Search to Work For Your Magazine
Editor's Notes
• Welcome to SEO Toolkit: Put Search to Work for Your Magazine • My name is Angela Kryhul and I will be moderating this session • I run my own company, Kryhul.com, which offers editing, writing and content management services. I am also the former editor at large with Marketing Magazine. • I want to thank everyone for attending this session. • And I want to thank our panelists for so generously offering their insights and expertise today: • Shane Schick, editor in chief of IT World Canada • Shannon Emmerson, Director of Digital Media for Canada Wide Media • and Kunal Gupta, CEO of Polar Mobile Group