This document outlines an online advertising strategy for a fashion magazine to increase awareness, subscribers, and profits. It proposes using advertising on e-book stores, social media networks, fashion blogs, and Google ads to target young women interested in fashion trends and mobile devices. Key performance indicators include the number of e-book downloads, regular subscribers, and visitors from advertising clicks. The $60,000 budget would be allocated with more spending earlier to test effectiveness and optimize the campaign over its six-month period.

1. OnLine
Advertising
Strategy by keon ho seo
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2. INTRO
+ =
World Best Mobile Device Online
Fashion Magazine E-Book Advertising
synergy
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3. TARGET AUDIENCE
Friendly with
Mobile Devices
20s’ Young Women + 30s’ Career Women
Sensitive to Fashion Trend with Purchasing Power
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4. KPI (Key Performance Indicators)
.Number of Download/View E-Book Count
.Number of Regular Subscribe User
.Number of Visitors from Click Advertising
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5. BIG IDEA
Fashion Brand
Subscription
Advertising
Profit
Online
Advertising
Awareness Trial Ebook
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6. TOOLS & TACTICS
Advertising on E-Book Distribution Place
Apple Book Store Google Play Amazon Kindle Book Store
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7. TOOLS & TACTICS
Advertising on Social Network Service
Share information about Vogue Magazine
Make events for increasing Brand and Mobile Devices Awareness
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8. TOOLS & TACTICS
Internet Advertising
on Famous Fashion Blog
Advertising on Google AD
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9. BUDGET
$60,000 for 6 Months
15,000
33% 11,250
7,500
3,750
67%
0
1st 2nd 3rd 4th 5th 6th
Internet Advertising $ Spend
Social Network Services Advertising
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10. SUMMARY
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