Prosocial and Intercultural Communication

1. Social Literacy:
Prosocial and
Intercultural
Communication

3. Video:
https://youtu.be/v6
UlsLryBws

4.  Social literacy deals with the
development of social skills, knowledge
and positive human values.
 Social literacy means that
achievement of positive social
skills, knowledge and positive
human values that support
people’s ability to behave
responsibly and with a
commitment to complex
social processes.

5. In regards to education,
social literacy also aims to help students
acquire the skills needed to comprehend
the various social phenomena, events,
and rapid changes our modern society
experiences and how these things
impact students' day-to-day lives.
Social literacy aims to
appeal to students'
interests and needs.

6. Prosocial and
Intercultural Communication

7. Video:
https://youtu.be/RXw
xg-6dUbE

8. Prosocial behavior voluntary behavior intended
to benefit another is of obvious importance to the
quality of social interactions between individuals
and among groups.
 Prosocial development in children is likely partly
the result of factors other than socialization, it
appears that adults can foster prosocial
tendencies by using a variety of socialization
practices.

9.  Although many people and factors
clearly play a role in the development of
prosocial actions, motives, and
reasoning, schools, teachers, and
parents can also play a role in enhancing
prosocial development.

10.  Intercultural communication refers to the communication between
people from two different cultures. (Chen & Starosta, 1998).
 Intercultural communication is a symbolic, interpretive,
transactional, contextual process, in which people from different
cultures create shared meanings. (Lustig & Koester, 2007).
 Intercultural communication refers to the effects on communication
behavior, when different cultures interact together. Hence, one way of
viewing intercultural communication is as communication that unfolds
in symbolic intercultural spaces. (Arasaratnam, 2013)

11.  Intercultural communication studies
communication across different cultures and social
groups and describes the many communication
processes and related issues among groups of
individuals from varied cultural backgrounds.
 Intercultural communication skills also include a
willingness to be adaptable and accept that other
cultures may communicate and do things
differently.

12.  There are many different intercultural
communication types and theories.
 The most important ones are:
 Social science approach
 Interpretive approach
 Dialectical approach
 Critical approach

13.  Social science approach
This model focuses on observing the behavior of a person from a
different culture in order to describe it and compare it with other
cultures.
It also examines the ways in which individuals adjust their
communication with others in different situations, depending on
who they are talking to.
For example, we would tell the same story differently to our best
friend than we would to our grandmother.

14. Interpretive approach
This theory focuses on accumulating knowledge about a
culture through communication in the form of shared
stories based on subjective, individual experiences.
The main focus is on intercultural communication as it is
used in particular speech communities, so ethnography
plays a major role here.
Because the individual context is so important for this
model, it does not strive to make generalized predictions
based on its findings

15. Dialectical approach
This method examines aspects of intercultural communication
in the form of six dichotomies, namely cultural vs. individual,
personal vs. contextual, differences vs. similarities, static vs.
dynamic, history vs. past-present vs. future, and privilege vs.
disadvantage.
A dialectical approach helps us think about culture and
intercultural communication in complex ways, so we can avoid
categorizing everything in either-or dichotomies by adopting a
broader approach and acknowledging the tensions that must be
negotiated.

16. Critical approach
This approach examines cultures according to
their differences compared to the researcher’s own
culture and, in particular, how these cultures are
portrayed in the media.
The critical approach is complex and
multifaceted and therefore leads to a rich
understanding of intercultural communication.

17. THANK
YOU