A look into the movement of #fitspiration and #fitspo on instagram

2. Purpose
• What makes Instagram the best platform for this
movement?
• Does this trend inspire healthier living habits, or
do more harm than good?
• What is the best approach to avoiding adverse
responses?

3. Fitspiration Defined
• Portmanteau of fitness and
inspiration
• Shortened further to fitspo
• Content with intent to encourage
people to attain personal fitness
objectives

4. Why Instagram?
48% of Insta users lie
in the 18-29 years old
demographic
64% of all Insta
users identify as
women
Search of #fitspiration
and #fitspo yielded
over 52 million posts
Consumers of fitspo-
related content were
found to be
predominantly teenaged
girls

6. The Bad
• Spinoff of #thinspiration and #thinspo
• Appearance-motivated exercise sets unobtainable goals
to casual fitspo users
• Content published to illicit approval through likes,
comments, and followers
• Misuse may lead to eating disorders and over-exercise

7. The Good
• Health-motivated exercise to reach obtainable goals
• Success stories help inspire others through fitspo
movement
• Sense of community with others
• Gain confidence through increased fitness knowledge

8. Interview with Alyse

9. Best Practice
• Understand followership and create relationship
• Take responsibility in content and message
• Compare the glamour to the realistic (1% to 99%)
• Use fitspo as means to inspire and help not gain
attention

10. Taking Stock
1. Fitspiration is supposed to inspire you to be fit.
2. Fitspiration is supposed to leave you feeling inspired.
3. Fitspiration is supposed to be about health, not
looks.

11. Thank You