SlideShare a Scribd company logo
1 of 9
7 Ways to Make
Money Streamin
g Video Games
on Twitch
by Brad Stephenson
Twitch Subscriptions
Subscriptions are by far the most-popular form of making money on Twitch as they
allow for the creation of a recurring source of income that can snowball over time as
more viewers opt-in. Twitch subscriptions are essentially scheduled monthly
donations of either $4.99, $9.99, or $24.99 with the chosen amount being split
between Twitch and the streamer 50/50. Note, some of the incredibly popular Twitch
Partners often earn more than 50 percent as a way to encourage them to remain on the
platform.
The subscription option is only available for Twitch Partners and Affiliates and this
makes a lot of sense as streamers with under 50 followers (the minimum requirement
to become a Twitch Affiliate) likely wouldn’t get that many paid subscribers anyway. As
soon as a channel is upgraded to the Partner or Affiliate status, the subscription option
is enabled and the Subscribe button automatically appears on the channel’s page on
the Twitch website.
Bits
Bits are a way to visualize support for streamers on Twitch from within a stream’s chat.
They are essentially animated gifs that users can post alongside a chat message but
they must be purchased with real money via Amazon Payments. Twitch partners
and affiliates earn one cent per bit used in their channel’s chat so if someone uses 100
bits, they earn $1.
Streamers can place a limit on the minimum number of bits that can be used at once to
prevent people spamming their chat with numerous individual bits.
Special alerts (sound effects and graphics) can be tied to the use of bits which can help
encourage more viewers to buy and use them and viewers are also rewarded with
special chat badges that display next to their names based on how many bits they have
donated. Bits are only available to Twitch Partners and Affiliates.
Receiving Donations on Twitch
Receiving donations is a popular way for Twitch streamers to earning extra money as
they are a way for viewers to support their streams with a one-off payment that can be
anything from as low as a dollar to several thousand dollars and even higher.
Twitch doesn’t offer a native way for streamers to accept donations so third-party
applications and service are often implemented such as PayPal. While donations can be
rewarding, there are many stories of streamers having been tricked by scammers or
internet trolls who had donated a large sum of money only to claim a dispute a month
or so later and have all of it refunded. Donations aren’t protected by Twitch the same
way bits and subscription payments are and there is no way to prevent such an
occurrence from happening. Anyone can file a PayPal dispute within 180 days of a
payment and Twitch streamers are encouraged not to spend any of their donations
until this time period is up.
Playing Video Ads During
a Stream
Most people associate video ads with Twitch channel monetization but the reality
is that ads on Twitch, both pre-roll (shown before a stream starts) or mid-roll
(played during a stream), are the lowest earners of all of the options available.
On average, Twitch pays around $2 per 1,000 views for an ad and since even some
of the biggest Twitch streamers average around 600 viewers when streaming,
showing an advertisement doesn’t really feel worth it for many, especially when
they can earn much more through other methods such as subscriptions and bits.
Ads are only available to Twitch Partners.
Streamer Sponsorships
Similar to how Instagram influencers are earning money for endorsing products and
services on Instagram, many Twitch streamers are also receiving payments for doing
the same during their streams. Examples of streamer sponsorships include fashion
labels, food and drinks, video games, computer hardware and accessories, and
websites.
Getting a sponsorship deal is something any streamer on Twitch can do regardless of
Partner or Affiliate status. Agreements are sometimes arranged by the streamer
reaching out to the respective company but more often than not it’s the company’s
marketing team who makes a proposal to the streamer. The amount of money earned
through sponsorship varies depending on the length of the sponsorship campaign, how
intensely the promotion is applied (i.e. is the streamer required to simply wear a t-shirt
or verbally encourage viewers to buy the t-shirt), and the popularity of the viewer
themselves.
Affiliate Links
Another good monetization option for all Twitch streamers is the implementation of
affiliate links (not to be confused with the Twitch Affiliate status). This basically involves
joining a company’s affiliate program and adding links to their products or services on
your Twitch channel page description and within the chat on a consistent basis via the
use of a chatbot like Nightbot.
A popular affiliate program to join is Amazon’s due to the variety of products they offer
and their trusted name which encourages users to buy from them instead of their
competitors. Many Twitch streamers and viewers already have an Amazon account due
to it being required to pay for bits and Twitch Prime, a premium subscription that links
to Amazon Prime. Amazon rewards affiliates with a percentage of the sales they send
their way. Play Asia also has an affiliate program that is popular with some streamers.
Twitch Streamer Merchandise
Selling merchandise may not be as big of an earner for Twitch streamers as
subscriptions and donations are but for those with a large enough following, the
creation and selling of their own uniquely designed products such as t-shirts and
mugs can be a nice additional source of income.
Twitch Partners are invited to sell their custom t-shirt designs in the main Twitch t-
shirt store which is powered by Tee Spring but any streamer can use a variety of
similar free services like Spread Shirt and Zazzle to create and sell their own
products.
Resource:
https://www.lifewire.com/make-money-streaming-on-twitch-4144817

More Related Content

Recently uploaded

Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrenttoniquemcintosh1
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxOs Hillman
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledCaitlinCummins3
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Aurelien Domont, MBA
 

Recently uploaded (20)

WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptx
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

7 ways to make money streaming video games on twitch

  • 1. 7 Ways to Make Money Streamin g Video Games on Twitch by Brad Stephenson
  • 2. Twitch Subscriptions Subscriptions are by far the most-popular form of making money on Twitch as they allow for the creation of a recurring source of income that can snowball over time as more viewers opt-in. Twitch subscriptions are essentially scheduled monthly donations of either $4.99, $9.99, or $24.99 with the chosen amount being split between Twitch and the streamer 50/50. Note, some of the incredibly popular Twitch Partners often earn more than 50 percent as a way to encourage them to remain on the platform. The subscription option is only available for Twitch Partners and Affiliates and this makes a lot of sense as streamers with under 50 followers (the minimum requirement to become a Twitch Affiliate) likely wouldn’t get that many paid subscribers anyway. As soon as a channel is upgraded to the Partner or Affiliate status, the subscription option is enabled and the Subscribe button automatically appears on the channel’s page on the Twitch website.
  • 3. Bits Bits are a way to visualize support for streamers on Twitch from within a stream’s chat. They are essentially animated gifs that users can post alongside a chat message but they must be purchased with real money via Amazon Payments. Twitch partners and affiliates earn one cent per bit used in their channel’s chat so if someone uses 100 bits, they earn $1. Streamers can place a limit on the minimum number of bits that can be used at once to prevent people spamming their chat with numerous individual bits. Special alerts (sound effects and graphics) can be tied to the use of bits which can help encourage more viewers to buy and use them and viewers are also rewarded with special chat badges that display next to their names based on how many bits they have donated. Bits are only available to Twitch Partners and Affiliates.
  • 4. Receiving Donations on Twitch Receiving donations is a popular way for Twitch streamers to earning extra money as they are a way for viewers to support their streams with a one-off payment that can be anything from as low as a dollar to several thousand dollars and even higher. Twitch doesn’t offer a native way for streamers to accept donations so third-party applications and service are often implemented such as PayPal. While donations can be rewarding, there are many stories of streamers having been tricked by scammers or internet trolls who had donated a large sum of money only to claim a dispute a month or so later and have all of it refunded. Donations aren’t protected by Twitch the same way bits and subscription payments are and there is no way to prevent such an occurrence from happening. Anyone can file a PayPal dispute within 180 days of a payment and Twitch streamers are encouraged not to spend any of their donations until this time period is up.
  • 5. Playing Video Ads During a Stream Most people associate video ads with Twitch channel monetization but the reality is that ads on Twitch, both pre-roll (shown before a stream starts) or mid-roll (played during a stream), are the lowest earners of all of the options available. On average, Twitch pays around $2 per 1,000 views for an ad and since even some of the biggest Twitch streamers average around 600 viewers when streaming, showing an advertisement doesn’t really feel worth it for many, especially when they can earn much more through other methods such as subscriptions and bits. Ads are only available to Twitch Partners.
  • 6. Streamer Sponsorships Similar to how Instagram influencers are earning money for endorsing products and services on Instagram, many Twitch streamers are also receiving payments for doing the same during their streams. Examples of streamer sponsorships include fashion labels, food and drinks, video games, computer hardware and accessories, and websites. Getting a sponsorship deal is something any streamer on Twitch can do regardless of Partner or Affiliate status. Agreements are sometimes arranged by the streamer reaching out to the respective company but more often than not it’s the company’s marketing team who makes a proposal to the streamer. The amount of money earned through sponsorship varies depending on the length of the sponsorship campaign, how intensely the promotion is applied (i.e. is the streamer required to simply wear a t-shirt or verbally encourage viewers to buy the t-shirt), and the popularity of the viewer themselves.
  • 7. Affiliate Links Another good monetization option for all Twitch streamers is the implementation of affiliate links (not to be confused with the Twitch Affiliate status). This basically involves joining a company’s affiliate program and adding links to their products or services on your Twitch channel page description and within the chat on a consistent basis via the use of a chatbot like Nightbot. A popular affiliate program to join is Amazon’s due to the variety of products they offer and their trusted name which encourages users to buy from them instead of their competitors. Many Twitch streamers and viewers already have an Amazon account due to it being required to pay for bits and Twitch Prime, a premium subscription that links to Amazon Prime. Amazon rewards affiliates with a percentage of the sales they send their way. Play Asia also has an affiliate program that is popular with some streamers.
  • 8. Twitch Streamer Merchandise Selling merchandise may not be as big of an earner for Twitch streamers as subscriptions and donations are but for those with a large enough following, the creation and selling of their own uniquely designed products such as t-shirts and mugs can be a nice additional source of income. Twitch Partners are invited to sell their custom t-shirt designs in the main Twitch t- shirt store which is powered by Tee Spring but any streamer can use a variety of similar free services like Spread Shirt and Zazzle to create and sell their own products.