Snapchat

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A

snapchat presentation

Snap, Inc.
By Abigail Meyer (avmey)

The Three Ps
● Problem: Photos worth sending, not worth saving
● Products: Snapchat, Spectacles
● Persona: Katie, of the social media generation, wants to overshare

Customer Growth

Revenue Growth

Advertising

Profits?
● Currently not profitable
● Snap, Inc. has 3 years to become cash-flow neutral

History
Co-founders: Evan Siegel, Bobby Murphy, Reggie Brown
July 2011
September 2011

History
October 2013
February 2016
September 2016

History
March 2017

History Major redesign

HOT

Secret Sauce
● Immediate, casual conversation
● Fun, viral features
● Word-of-mouth spread from core
demographic (13-34 y/o)

Instant, easy
photo-messaging
✔
Fun filters ✔ ✔
Stories ✔ ✔ ✔
Competition

Prediction
● Snapchat will begin to grow again if:
○ Keep IMPROVING design
○ Cater to core demographics & international

References
● Forbes
● Financial times
● Yahoo Finance
● Investopedia
● TechCrunch

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1. Snap, Inc. By Abigail Meyer (avmey)

2. The Three Ps ● Problem: Photos worth sending, not worth saving ● Products: Snapchat, Spectacles ● Persona: Katie, of the social media generation, wants to overshare

3. Customer Growth

4. Revenue Growth

6. Profits? ● Currently not profitable ● Snap, Inc. has 3 years to become cash-flow neutral

7. History Co-founders: Evan Siegel, Bobby Murphy, Reggie Brown July 2011 September 2011

8. History October 2013 February 2016 September 2016

9. History March 2017

10. History Major redesign

12. Secret Sauce ● Immediate, casual conversation ● Fun, viral features ● Word-of-mouth spread from core demographic (13-34 y/o)

13. Instant, easy photo-messaging ✔ Fun filters ✔ ✔ Stories ✔ ✔ ✔ Competition

14. Prediction ● Snapchat will begin to grow again if: ○ Keep IMPROVING design ○ Cater to core demographics & international

15. References ● Forbes ● Financial times ● Yahoo Finance ● Investopedia ● TechCrunch