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November 2014
Jan Miczaika
jan@wooga.com
WOOGA – REPEATEDLY CREATING HITS
§  Founded in 2009
§  Mobile-first game developer located
in Berlin
§  ~$100m gross sal...
WOOGA HAS SHIFTED TO MOBILE
5 HITS IN 4 YEARS
Monster WorldBubble Island Diamond Dash
Pearl’s Peril Jelly Splash
0
500
1000
1500
2000
2500
2012 2013* 2014* 2015* 2016* 2017*
DeviceSalesinMillions
PC Tablets Smartphones
MOBILE GROWING, ...
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 ...
REPEATEDLY CREATING HITS
Hit Portfolio
People
Go to Market
HIT FILTER: ONLY WORK
ON POTENTIAL HITS
Prototypes
Production
Soft launch
Launch
40
10
7
3
2 Hits
STRONG PORTFOLIO ACROSS
MULTIPLE GENRES
SAGA RESOURCE MGTNON-SAGA CASUAL HIDDEN OBJECT OTHER
4
LIVE HIT GAMES
+20 TITLES I...
PEOPLE WHO KNOW HOW TO CREATE HITS
§  20 small independent game teams with
employees from >40 nations
§  Fast changing a...
FASTER TIME TO MARKET
MARKETING
PLATFORM
PARTNERSHIPS
LOCALIZATION
AsiaDiverse Pipeline
2 STRATEGIC INITIATIVES FOR
GROWTH IN 2015
AsiaDiverse Pipeline
2 STRATEGIC INITIATIVES FOR
GROWTH IN 2015
13
Game Operations
INVESTMENT IN TECHNOLOGY
Goal: continuous improvement
§  Backend Infrastructure
§  Tracking and Analytic...
AsiaDiverse Pipeline
2 STRATEGIC INITIATIVES FOR
GROWTH IN 2015
16
WOOGA GOES TOKYO
JAPAN AND SOUTH KOREA
LARGER THAN USA AND UK
Source: AppAnnie
Oct’12 Oct’13 Oct’14
0
50,000
100,000
150,000
200,000
250,00...
MANY KEY GAMING INNOVATIONS
ORIGINALLY FROM ASIA
FREE2PLAYMOBILE GAMES
STRONG IN WESTERN MARKETS,
EXPANDING IN ASIA
39% 3%
47%
Current distribution of Revenue
2011
Wooga becomes one of
the top ...
Hit Portfolio
Go to Market
People
3 STRATEGIES TO REPEATEDLY CREATE
HIT GAMES
DIVERSE PIPELINE
ASIA
Jan Miczaika, COO
Jan@wooga.com
Repeatedly creating hits.
Wooga - NOAH14 London
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Wooga - NOAH14 London

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Gaming - Presentation by Jan Miczaika, COO of Wooga at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

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Wooga - NOAH14 London

  1. 1. November 2014 Jan Miczaika jan@wooga.com
  2. 2. WOOGA – REPEATEDLY CREATING HITS §  Founded in 2009 §  Mobile-first game developer located in Berlin §  ~$100m gross sales and profitable since > 2 years §  ~300 employees from more than 40 nations §  5 hit games in 4 years on Facebook & mobile §  Strong release pipeline across multiple genres
  3. 3. WOOGA HAS SHIFTED TO MOBILE 5 HITS IN 4 YEARS Monster WorldBubble Island Diamond Dash Pearl’s Peril Jelly Splash
  4. 4. 0 500 1000 1500 2000 2500 2012 2013* 2014* 2015* 2016* 2017* DeviceSalesinMillions PC Tablets Smartphones MOBILE GROWING, ESPECIALLY GAMES * Estimated. Source: IDC, Dec 2013
  5. 5. $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97 100 … 501 2 3 4 5 … … 100 …200 TOP GROSSING RANK BUT: TOP RANKS REAP MAJORITY OF REVENUE Daily Revenue
  6. 6. REPEATEDLY CREATING HITS Hit Portfolio People Go to Market
  7. 7. HIT FILTER: ONLY WORK ON POTENTIAL HITS Prototypes Production Soft launch Launch 40 10 7 3 2 Hits
  8. 8. STRONG PORTFOLIO ACROSS MULTIPLE GENRES SAGA RESOURCE MGTNON-SAGA CASUAL HIDDEN OBJECT OTHER 4 LIVE HIT GAMES +20 TITLES IN DEVELOPMENT 4 25 6
  9. 9. PEOPLE WHO KNOW HOW TO CREATE HITS §  20 small independent game teams with employees from >40 nations §  Fast changing and adapting team setups §  Experts from the industry (e.g. Zynga, EA, Gameloft, Rovio, Glu, Digital Chocolate, Crytek, Avalanche, Remedy) Engineers Product Artists Other 33% 23% 19% 25% 43 nations 277 Woogas 55% expats
  10. 10. FASTER TIME TO MARKET MARKETING PLATFORM PARTNERSHIPS LOCALIZATION
  11. 11. AsiaDiverse Pipeline 2 STRATEGIC INITIATIVES FOR GROWTH IN 2015
  12. 12. AsiaDiverse Pipeline 2 STRATEGIC INITIATIVES FOR GROWTH IN 2015
  13. 13. 13
  14. 14. Game Operations INVESTMENT IN TECHNOLOGY Goal: continuous improvement §  Backend Infrastructure §  Tracking and Analytics §  Marketing Optimization §  Live Ops Goal: faster time to market §  Reusable components §  Best-practice implementation §  A/B-Testing Game Development
  15. 15. AsiaDiverse Pipeline 2 STRATEGIC INITIATIVES FOR GROWTH IN 2015
  16. 16. 16 WOOGA GOES TOKYO
  17. 17. JAPAN AND SOUTH KOREA LARGER THAN USA AND UK Source: AppAnnie Oct’12 Oct’13 Oct’14 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Thousands Gross Revenue generated by Top 300 Apps on Google Play and iOS Japan USA South Korea UK
  18. 18. MANY KEY GAMING INNOVATIONS ORIGINALLY FROM ASIA FREE2PLAYMOBILE GAMES
  19. 19. STRONG IN WESTERN MARKETS, EXPANDING IN ASIA 39% 3% 47% Current distribution of Revenue 2011 Wooga becomes one of the top game developers for the European market. 2013 Wooga enters US market with mobile hits, Diamond Dash and Jelly Splash (#1 in App Store). 2014 Wooga starts to focus on Asia.
  20. 20. Hit Portfolio Go to Market People 3 STRATEGIES TO REPEATEDLY CREATE HIT GAMES DIVERSE PIPELINE ASIA
  21. 21. Jan Miczaika, COO Jan@wooga.com Repeatedly creating hits.

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