Content marketing strategies for startup in Southeast Asia by iPrice Group

1. Malaysia Indonesia Philippines Vietnam Singapore Hong Kong Thailand
Content Marketing for Startups
Using content to build trust with users and partners
Andrew Prasatya
Head of Content Marketing
iPrice Group

2. What you can learn from this session?
100+
high quality content
How we can produced
1000+
From top regional and international media
How we can get FREE coverages

3. Content Marketing VS Traditional Marketing
“Real content marketing isn’t repurposed advertising,
it is making something worth talking about” – Seth Godin
Content Marketing
”11 Tips to shop online by using our app!”
Traditional Marketing
“11 tips to save more money & time when shop online”VS

4. Content marketing is a marathon, not a sprint!
• Strong brand awareness
• Build trust with users & business partners
• Build credibility & authority
• Put your business as an industry expert
• Good content is shareable
What's in it for me??

5. 5 actionable tips to launch a successful content marketing campaign

6. 1. Avoid Being Self-Centric
As a price comparison website we created
the first interactive content to compare
the size of 50+ e-commerce players in the
region.
Source: iprice.co.id/insights/mapofecommerce/en/

7. 2. Become a Data-Driven Marketer
When producing your content, use internal and external
data to make it more interesting
Source: iprice.my/trends/insights/analysing-the-increased-online-shopping-consumption-during-the-fasting-month-of-ramadan-2018/

8. 3. Experiment with different formats
Source: iprice.ph/trends/insights/gender-diversity-management-philippines-e-commerce/ Source: iprice.my/insights/history-of-ecommerce-malaysia/Source: iprice.co.id/trend/insights/dibalik-layar-e-commerce-mengintip-photoshoot-katalog-zalora-indonesia/
Infographic Video Interactive Page
Other Content Formats:
• White paper
• Podcast
• eBooks
• Blog post
• Interview

9. 4. Build good relations by doing collaborations
Partner: Cento Ventures Partner: Trusted Company Partner: Socialbakers

10. 5. Content is King, but distribution is Queen
Understand first what is your goal and distribute you content accordingly
Distribution channels:
• Social media
• Blog
• Media outlets
• UGC websites

11. Measuring – Evaluating your Content Marketing
Measure the metrics that is really important for you:
• Lead quality: Potential partners
• Onsite Engagement: Visits, bounce rate, time on-site, subscribers growth
• Social Media ROI: Followers, engagement, visits
• SEO Success: Backlinks, ranking & domain metrics
• Exposure and Authority: Online and offline mentions