Company Report made for EECS 441

1. Andrew Lopes
andlopes
Lemonade, Inc.

2. PROBLEM
Buying home insurance
is complicated and tedious

9. FINANCES
500
million
VALUATION ($)

10. FINANCES
$38
PAID
$1
EARNED
for every
IN TERMS OF
INSURANCE CLAIMS:

11. SELL
Renters Insurance
Homeowners Insurance
Claims directly to you,
not through a broker
PAY GIVE
Money left from unpaid
claims to charities
BUSINESS MODEL

12. BUSINESS MODEL
kept as feesto pay claims
80 %
FEES ARE SPLIT
20 %

13. BUSINESS MODEL
Brokerage FirmInsurance Company
80 %
FEES ARE SPLIT
20 %
risk-bearing money maker risk-free income

14. BUSINESS MODEL
Charities
REMAINDER DONATED
%

15. WHAT'S HOT?
A.I.
BROKER
SOCIAL
IMPACT
Maya Assistant Charity

16. WHAT'S HOT?
claim paid in
3
seconds
WORLD RECORD

17. HISTORY
FUNDING

18. HISTORY
FUNDING
December 2017
$120M
$180
MILLION
to date
SoftBank Group Corp.

19. COMPETITION

20. COMPETITION

21. COMPETITION

22. PREDICTION
As more millennials rent and buy homes, they'll
look for simple and easy to understand options.
With a growing user base and expansion into
more states, consumer ratings will determine
whether the company is able to succeed

23. REFERENCES
https://www.insurancetimes.co.uk/lemonade-captures-a-quarter-of-
first-time-insurance-buyers-market/1421890.article
https://www.insurancetimes.co.uk/analysis-lemonade-by-
numbers/1422155.article
https://www.moneyunder30.com/lemonade-insurance-review
https://en.wikipedia.org/wiki/Lemonade_(insurance)
https://craft.co/lemonade_insurance#stats
https://insnerds.com/lemonade-hype/
https://www.lemonade.com