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Definition of Marketing & why marketing matters

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Andrei Cucleschin

Discover the true mearning of marketing & why it so important in today's world

Marketing
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Lecture 1: Definition of Marketing & Why Marketing Matters
Marketing ≠ Sales
What is marketing then? • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA, 2013)
Difference between marketing and sales Marketing=Long-term relationship building Sales=short-term transactions
Why marketing matters #1 Successful marketing allows firms to more fully engage in socially responsible activities According to U.S Bureau of Labor Statistics, employment of marketing managers is going to rise faster than national average Median salary of marketing manager is 131,180$ (U.S)
Why marketing matters #2 Success of organizations and individuals strongly depends on marketing
Want to learn more? If you seek to learn marketing fast and simple, check out the full Udemy course with a 50% discount! https://www.udemy.com/marketing-in-a- nutshell/?couponCode=MARKETINGCOURSE567

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Definition of Marketing & why marketing matters

  • 1. Lecture 1: Definition of Marketing & Why Marketing Matters
  • 3. What is marketing then? • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (AMA, 2013)
  • 4. Difference between marketing and sales Marketing=Long-term relationship building Sales=short-term transactions
  • 5. Why marketing matters #1 Successful marketing allows firms to more fully engage in socially responsible activities According to U.S Bureau of Labor Statistics, employment of marketing managers is going to rise faster than national average Median salary of marketing manager is 131,180$ (U.S)
  • 6. Why marketing matters #2 Success of organizations and individuals strongly depends on marketing
  • 7. Want to learn more? If you seek to learn marketing fast and simple, check out the full Udemy course with a 50% discount! https://www.udemy.com/marketing-in-a- nutshell/?couponCode=MARKETINGCOURSE567