Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

[Netchange] Defining And Measuring Social Success

2,847 views

Published on

Sparse deck that I used while facilitating the "Defining and Measuring Social Success" session at Netchange Week

Published in: Technology, Business
  • Be the first to comment

[Netchange] Defining And Measuring Social Success

  1. 1. Defining and Measuring Social Success Part of
  2. 2. About Me.
  3. 3. Let’s mix things up a bit.
  4. 4. Front Not-for-profit Charity Etc. Consultants Agencies Etc. Now Order Yourselves by Height Tallest Smallest
  5. 5. Every Group has a brief.
  6. 6. Individually brainstorm tactics that could be used to accomplish these goals. Tactics
  7. 7. As a group select a minimum of 3 tactics to explore further. Tactics
  8. 8. Awareness In the context of awareness, define what “Success” means for each tactic. Awareness
  9. 9. Awareness For each tactic, how will you measure “success”? Awareness
  10. 10. Awareness In the context of engagement, define what “Success” means for each tactic. Engagement
  11. 11. Awareness For each tactic, how will you measure “success”? Engagement
  12. 12. Awareness In the context of money, define what “Success” means for each tactic. Money
  13. 13. Awareness For each tactic, how will you measure “success”? Money
  14. 14. Engagement Let’s Share. Nominate a group spokesperson
  15. 15. Engagement Let’s Share. Summarize Your Brief & Goals What tactics did your group choose What is Success? How will you measure it?
  16. 16. Fundraising/Revenue Let’s Chat.
  17. 17. Thanks! [email_address] http://ryancoleman.ca @ryancoleman

×