Magic of SEO
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Know the basics of SEO and become an apprentice of this art and science. Includes black (hat) magic and white (hat) magic of SEO and examples of good practices
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Magic of SEO
- 2. Adjusting some aspects of websites to increase the traffic on the website and to reach the first results in organic SERP
- 3. It’s a kind of magic Art & Science Intuition EmpathySkills Information Tools Love
- 4. ...but it can be abused easily Art & Science Intuition Empathy Skills Information Tools
- 6. SEO without love for users = black hat SEO is a way to deep hell web for your site Cloaking Keywordstuffing Link farms Article spinning Parasite hosting Links purchase Doorway pages+ redirection
- 7. Why it is not worth? Because Google is more and more intelligent
- 9. Wanna be there first?
- 10. Use white hat SEO • Be useful and attractive for users • Be indexable for robots • Be active • ...think globally, act locally
- 11. How? Brand, trust & authority Backlinks & social Content & i. architecture Visual, speed & mobile
- 12. These aspects shouldn´t fight each other DesignerSEO Programmer Boss Copywriter Client
- 13. It is true that indexes just your TEXT
- 15. ...and what Google saw
- 16. Visual and UX matters for the traffic
- 17. Statistics are eyes of Google
- 18. User needs (and problems) are in the center of our attention
- 19. They should be adressed by content
- 20. Keyword analysis is basics KW: Words on the website that should be similar to the words users search for
- 21. Speak the language of your users E-resources EIR E-books ?!
- 22. Who is your target group? You cannot address everyone. Set segments Demography (age, gender, country, education, financial background...) Interests Needs Problems...
- 23. Ask them: by your own user research
- 24. By analysing secondary sources e. g. discussions
- 25. Know your competitors Number of links Keywords use
- 26. Use tools to analyse information behavior
- 28. Google Analytics
- 31. Linkbaiting: quality content attracts traffic and links to your website
- 32. Laughing creates just temporary traffic
- 33. Be useful: hot topics, tip and trics...
- 35. Provide free content Pictures (photos, buttons, infographics...) E-books Apps, templates, podcasts...
- 36. Organize something unusual (mentions in media..)
- 37. Good intentions need help too Establish connections by linkbuilding
- 38. Make partnerships with related portals
- 39. Make your links lucid alt=„Zive review of Nikon 1 J1“ OR Zive review of Nikon 1 J1 NOT http://www.zive.sk/clanok/29035/duel-sony-dslr- a100-vs-nikon-d70s-novacik-proti-klasike
- 40. Exchange links
- 41. Or buy them (but don´t get cought)
- 42. Write articles (Wikipedia, guest blogging etc.)
- 43. Do you want to be an authority? The others have to talk about you
- 44. Be social Links from social networks count
- 45. The visual and context matters (again)
- 46. Just talk (politely & quickly)
- 47. And never forget to measure your success (Facebook)
- 48. And never forget to measure your success (Google Analytics)
- 49. To go deeper, visit my lectures My Erasmus subjects: SEO Marketing of libraries Introduction to new media
- 50. Workshop Imagine, you work in the library (choose your favourite one). Where would you build links? • Which partners would you address for the exchange? • What kind of events/ products would you make to attract mentions in the newspapers? • What kind of content (articles, videos...) would you provide on your website or social media site? Think like the users, not like librarians. What would they need? What did you need?