How to separate SEO myths from SEO facts in 2011

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SEO Mythbusters - How to separate SEO myths from SEO facts in 2011.

Take the road to success, with these 8 SEO facts:

Findability
Indexability
Accessibility
Usability
Sharability
Linkability
Convertibility
Trackability

Have you got an SEO myth for us to prove or bust ?
Tweet us @whitelabelseos using #seomyths

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How to separate SEO myths from SEO facts in 2011

  1. 1. SEOMYTHBUSTERS<br />How to separate SEO myths from SEO facts in 2011<br />
  2. 2. SEO MYTHS<br />Just repeat your keywords throughout your meta data and your website will rank high in Google organic results<br />An expensive website will guarantee top Google rankings<br />You only need to optimize for one keyword phrase per page...<br />
  3. 3. You probably heard about one of those common organic-SEO myths or a similar one, but SEO is far more complex than that !!!<br />
  4. 4. What if you focused on SEO strategies that really work ?? <br />
  5. 5. Take the road to success !!!<br />
  6. 6. THE 8 SEO FACTS<br />
  7. 7. FINDABILITY<br />
  8. 8. Make sure your target keyword appears in :<br />Meta titles and descriptions<br />Domain and folder names<br />URLs<br />Headers<br />Content<br />Internal and back links<br />
  9. 9. The combination of those elements will help increase your visibility in search engines such as Google, Bing...<br />
  10. 10. INDEXABILITY<br />
  11. 11. Your websites should not present any of these technical issues:<br />No HTML/XML sitemap<br />Duplicate content (canonicalization)<br />Geographical location of server is not based where your customers are searching<br />Black listing status of your hosting / linking partners<br />Domain name suffix does not match the location of your customers <br />
  12. 12. Excessive JavaScript code<br />Non-branded 404 page errors<br />302 redirects<br />No search engine robots commands (accidentally left in from a testing phase)<br />
  13. 13. ACCESSIBILITY<br />
  14. 14. Disability Discrimination Act (2005)<br />Your website should comply with the following rules:<br />Alt tags with brief descriptions of images and content  <br />Lists that appear to be navigation should have a title preceding it <br />Use transcripts for Video and Flash and ensure it can be paused<br />Don’t load audio automatically and ensure it can be paused <br /> <br />
  15. 15. Workable navigation when images are turned off (not all browsers are image capable)<br />Cross browser compatibility<br />Expandable screen resolutions (no horizontal scrolling occurring)<br />Use CSS for presentation (split into 3 layers - markup - presentation – functionality) <br />Mobile access (what does your site look like on a mobile)<br />
  16. 16. USABILITY<br />
  17. 17. All users’ needs should have been considered throughout the website design phase<br />Persona development<br />User centred design<br />User experience design<br />Information architecture<br />Taxonomy<br />Layout<br />Fonts<br />Multi-media<br />
  18. 18. LINKABILITY<br />
  19. 19. How to make your content link worthy?<br />Unique<br />Valuable to your ideal visitors<br />Expert on a particular subject<br />Entertaining<br />Updated regularly<br />Extensive with all resources in one place<br />
  20. 20. SHARABILITY<br />
  21. 21. Make sure your visitors can easily share and return to your content !!!<br />Add to favourites<br />Send to a friend functions<br />Social bookmarking functions (e.g. Share This button)<br />Twitter feed<br />RSS feeds<br />Widgets (to add your content to their website without any web development knowledge)...<br />
  22. 22. CONVERTIBILITY<br />
  23. 23. What do you want your visitors to do next?<br />Buy online<br />Phone<br />Email <br />Subscribe by email<br />Subscribe via RSS<br />Follow on Twitter<br />Post on their blog<br />Link to your site<br />Start a live chat<br />Visit other pages...<br />
  24. 24. TRACKABILITY<br />
  25. 25. How can you extract more value from your website?<br />Track everything with website analytics <br />Click path analysis (which paths are your visitors following)<br />Bounce rates (which pages have the highest/lowest)<br />Goal conversions e.g. Sign-ups / sales<br />Ensure offline conversions are tracked as well<br />Cross reference with email analytics and phone tracking software<br />
  26. 26. Following these principles will undeniably help you improve your website visits as well as your ROI<br />
  27. 27. Haveyou got an SEO myth for us to prove or bust ???<br /> Tweet us @whitelabelseos<br /> using #seomyths<br />

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