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Renaissance Northwest Presentation


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This is a presentation I gave to Renaissance Northwest - the collective for the museums, galleries and libraries across England's Northwest. The focus of the presentation was on the role the cultural sector could play in an 'experience' economy that offered an alternative 'hedonism' and how the sector could help build a more sustainable future.

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Renaissance Northwest Presentation

  1. 1. Can culture save the world?
  2. 2. My pitch - Happiness and wealth fell out with each other more than half a century ago. - We need to ‘reboot’ economics and find a way to achieve prosperity without growth. - Non-materialist forms of social capital and experience are part of the solution. - Culture and the experience economy can win us back from materialism. - Reaching people, and fighting for headspace, is a core strength of the cultural sector. - Culture creates the places and spaces that people want to be in, fostering a more compelling and competitive identity. - Innovation must no longer be the preserve of consumerist ‘novelty’ and desire but has to become part of how we craft our collective future. - Culture can (help to) save the world.
  3. 3. Prosperity: The Reboot.
  4. 4. “Growth for the sake of growth is the philosophy of the cancer cell.” Edward Abbey
  5. 5. In the last quarter century... Global Economy 100% Carbon Emissions 40% Global Ecosystems -60% Redefining Prosperity: UK Sustainable Development Commission 2009
  6. 6. The debt burden - Personal debt in the UK more than doubled from 1990 to today. - Even during the 2008 recession, it was growing at the rate of £1m every 11 minutes. - In 2008 it reached £1.5 trillion, higher than our GDP .
  7. 7. What makes us happy? Partner/spouse and family relationships 47% Health 24% A nice place to live 8% Money and finances 7% Religious or spiritual life 6% Community and friends 5% Work fulfilment 2% Don’t know 1% Redefining Prosperity: UK Sustainable Development Commission 2009
  8. 8. Sell Sell Sell
  9. 9. “Our commonest economic error is the assumption that production and trade are our only practical activities, and that they require no other human justification or scrutiny. “We need to say what many of us know in experience: that the life of man, and the business of society, cannot be confined to these ends; that the struggle to learn, to describe, to understand, to educate is a central and necessary part of our humanity.” Raymond Williams Raymond Williams, Communications, 1962
  10. 10. Advertising is an accident of capitalism.
  11. 11. Consumerism will not save us.
  12. 12. We have to stop selling shit to sleepwalkers
  13. 13. We (the UK) are consuming three planets each.
  14. 14. Use Less. Live More.
  15. 15. Investing in the experience economy
  16. 16. Fighting the (low cost) flight.
  17. 17. Taking part... - 66% of adults took part in two or more different cultural or sport sectors - 79% had visited historic environment sites - 65% had visited a museum, gallery or archive - 54% used a public library DCMS Taking Part Survey 2009
  18. 18. The value of ‘taking part’ - Mental wellbeing (or happiness!) - Social cohesion and stronger communities - Volunteering and engagement - Lifelong learning - Mass innovation and inspiration
  19. 19. Culture and the Fight for Headspace
  20. 20. Taking part... - 66% of adults took part in two or more different cultural or sport sectors - 79% had visited historic environment sites - 65% had visited a museum, gallery or archive - 54% used a public library DCMS Taking Part Survey 2009
  21. 21. 100:4950
  22. 22. Allied London Lancashire Wildlife Trust Oz Promotions Arup The Lowry Northwest Trades Union Congress Bolton MBC MANCAT Oldham MBC Bury MBC Manchester Airport Quantum Bridgewater Hall Manchester Metropolitan University Red Rose Forest Community Foundation for Greater Manchester Manchester Art Gallery Rochdale MBC Co-operative Bank, Smile and CIS Manchester Pride 2005 RWE Solutions Cornerhouse Manchester Student Christian Movement Salford City Reds CTAC Manchester City Council Stockport MBC Emerge Recycling Manchester City Football Club Sustainability Northwest Environment Agency Manchester Enterprises The Printworks Environment Network for Manchester Manchester EEACs Salford City Council ENWORKS Manchester Museum Sheppard Robson Galaxy Radio Manchester: Knowledge Capital Tameside MBC Friends of the Earth Manchester Manchester United Football Club Trafford MBC George House Trust MIDAS United Utilities GMPTE Mersey Basin Campaign University of Bolton GM CVO Museum of Science and Industry University of Manchester Groundwork Northwest Moonfish University of Salford ITV Granada Nornir Urbis North West Regional Assembly Wigan and Leigh College Northwest Business Leadership Team Woodford Group Northwest Regional Assembly Wigan Athletic Football Club Northwest Regional Development Agency
  23. 23. Culture and Placemaking
  24. 24. Old school brand theories - Products = Emotion - Organisations = Personality - Destinations = Experience -PLACES = all of the above
  25. 25. Pre-requisites Presence Anholt City People Place Brands Index Pulse Potential
  26. 26. Tourism campaigns Acts as a driver for image; share Shared themes, storylines and Gets you on the radar; sets the campaign tactics and themes campaign tactics context for visits and promotion Place brand & image Supporting an urban Housing market renewal Confidence & community renaissance cohesion
  27. 27. Culture and Innovation
  28. 28. The Ten Habits of Mass Innovation - One: Invest in creating - Three: Education - Seven: Innovation is - Nine: Consumers and very widespread systems designed for the inescapably a public- markets need to be as capabilities for innovation innovation economy not private undertaking: much part of innovation in public and social the industrial economy. public platforms often policy as scientists and sectors as well as create the basis for a laboratories. commercial. - Four: Mass innovation mass of private societies encourage - Ten: Innovation has to be innovation. - Two: Innovative societies ideas to be challenged central to the story the are good at mingling: and tested. - Eight: Innovation needs nation tells itself. they encourage people to be about how products and ideas to find one - Five: Low barriers to are used as well as how entry make markets another and combine competitive and cultures they are invented. creatively. creative. - Six: Innovative societies are good at turning ideas into action.
  29. 29. Creative combinations... - Two: Innovative societies are - Creativity is often highly - An innovative society needs good at mingling: they conversational and so strong public platforms in encourage people and ideas innovative societies need to which ideas can be to find one another and be populated with spaces, published, debated, tested combine creatively. real and virtual, where people and then taken up. mix, publish, talk and debate. - Creativity comes from - This process of creative interaction and dialogue combination often relies on ... between different ideas not spaces where ideas and just from diversity alone. people mingle ... institutions like museums, galleries and libraries.
  30. 30. Provocati on 01: No vember 2 006 The Ten H Mass Inno abits of By Charle vation -Innovation by the s Leadbeater masses, not just for them: that must be our national purpose. !"##!$%& ''((() *+
  31. 31. Cultural solutions: - Building social capital - An ‘alternative hedonism’ - Changing values and shifting behaviours - Reducing our carbon footprint - Stronger places and competitive identity - Genuine innovation - A happier world