So what is serious games? It’s the application of games concepts and technologies to non-entertainment. Games based learning is being used in business, health, military and education applications already. It includes blending 3D environments with data simulations to model business processes.It can be used for virtual conferences and offers new ways for us to collaborate.
The cluster is looking at three broad high growth markets. Digital content for entertainment, develops new business models and content types in film and games. Digital Lifestyle, looks at innovating new forms of digital media for citizens, tourists and business, working with partners such as Digital Birmingham. Business Futures looks at the exploitation of web 2.0 applications and techniques, finding new ways to use 3D modelling, virtual simulations, data mash-ups, and innovative collaboration.
Opportunties In Digital Media
Screen Image & Sound Cluster Opportunities in Digital Media Innovation Serious Virtual Worlds Conference 08 Richard Hyde Deputy Chairman Advantage West Midlands
Presentation Outline.. Profile on the West Midlands Channel 4 4IP Regional hub Exploiting wider opportunities Summary of Key Observations SGI as a thought leader Recent Successes
West Midlands is a UK leader in digital media Population 5.3 million 9% of the UK population Birmingham, 2 nd City only to London Diverse mix of cultures Creative & Cultural Sector 7.3% UK, 1.8m, 50,000
Profile - AWM – RDA – Regional Government Making the greatest impact – targeting need – investing in success 17,000 jobs 6,000 helped to get jobs 1,300 new businesses 12,000 businesses supported £300m+ pa 2,500 projects Serious Games and Virtual Worlds are key area to invest in
Profile – Digital Media Strengths 20% UK Games Production Interactive media Top New media agencies MUSIC PRODUCTION Birmingham top 5 global destination for diversity serious games UK hub, games based learning, virtual worlds, global profile Film active region For production
Regional Successes £4m Film Fund £7m SGI & Hello Digital 23-26 Oct 08 Serious Games IDM proof of concept £6m Custard Factory ICE Creative Space, Hubs… Serious Virtual Worlds Conference £600K Development £5m Digital Media Music Industry European Regions in top 5
Serious Games Institute Thought leader for Serious Games & Virtual Worlds virtual conferences and data simulation. Funding streams Demonstrators, Proof of Concept, Science City… … are Stepping stones to opening new markets and creating real commercial success Second Wednesday Many SME’s moved here for collaborative benefits
New Opportunities in Digital Media £5m from AWM = £10m ring-fenced for the region Part of which can be spent with partners from the UK and abroad. Commercial return, budgets £20K-£1.5m £50m over 2 years Non television Digital Media IDM will act as funnel for Serious Games ideas Channel 4 Commissioning Hub for 4IP in Birmingham
What is Digital Media? Digital television, digital radio, internet and mobile
What is Digital Media? Digital television, digital radio, internet and mobile Screen, Image & Sound Cluster All ‘digital creative industries’ Film, television, animation, interactive media, games, radio, music, digital imaging
What is Digital Media? Digital new media includes… Computer aided social networks Pixel Learning 4IP at Channel 4 embraces ‘ content or technologies allowing a more complex, interactive relationship and allowing users to create, modify and comment on content. Peer to peer and file sharing technologies Collaborative knowledge networks On-line Journalism and Broadcasting Imagined and alternative life networks Interactive Learning and leisure anything interesting we’ve Missed..!
Exploiting wider opportunities in Digital media Beyond Channel 4 4IP…. We are pursuing other avenues of collaboration… Many are sceptical of virtual worlds … You will not be able to bring some organisations or sectors from their current thinking easily Innovation Technology Council Technology Strategy Board European Funding Calls
In Summary… opportunities in digital media AWM remain committed to sector Think ‘outside the box’ for cross-sector collaborations, get help Build SGI, Screen WM, Business Link So start talking about opportunities today! Channel 4 4IP is a huge opportunity Not everyone is on board, many need a ‘stepping stone’ approach
Contact Details thank you for listening! <ul><li>David Furmage </li></ul><ul><li>Screen, Image & Sound Cluster Manager </li></ul><ul><li>044 121 503 3397 email@example.com </li></ul><ul><li>Dan Lacari </li></ul><ul><li>Interactive Digital Media Project </li></ul><ul><li>[email_address] </li></ul><ul><li>Screen West Midlands </li></ul><ul><li>www.screenwm.co.uk </li></ul><ul><li>Richard Hyde </li></ul><ul><li>Deputy Chairman </li></ul><ul><li>Advantage West Midlands </li></ul><ul><li>www.advantagewm.co.uk </li></ul>