Customer Intelligence Series: Part 5 of 5

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Learn more about Customer Intelligence in this five part series: How to Write a Business Case Using Customer Intelligence Data This fifth installment of the series is dedicated to leveraging CI data to build a business case.

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CUSTOMER INTELLIGENCE SERIES
PART 5: BUILDING A PERSUASIVE BUSINESS CASE

2
KEY TAKEAWAYS
When you build a business case, you should do the following:
 Clearly convey the business problem and expected success metrics.
 Articulate your hypothesis and strategy to achieve the desired objective.
 Share the supporting customer or data insights that informed your hypothesis.
 Define your proposed solution
 Detail the financial rewards expected when the solution is implemented.
 Balance the risks associated with the rewards.
 Make your recommendation on which solution to move forward with and
why.

3
HOW TO LEARN MORE
 For more information on Customer Intelligence reach out to us here.
 To subscribe to our blog for more marketing tips and insights, go here.

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Customer Intelligence Series: Part 5 of 5

1. NOTE Tap icon to add picture first and move to back, then you can adjust the text in and below arrow CUSTOMER INTELLIGENCE SERIES PART 5: BUILDING A PERSUASIVE BUSINESS CASE

2. 2 KEY TAKEAWAYS When you build a business case, you should do the following:  Clearly convey the business problem and expected success metrics.  Articulate your hypothesis and strategy to achieve the desired objective.  Share the supporting customer or data insights that informed your hypothesis.  Define your proposed solution  Detail the financial rewards expected when the solution is implemented.  Balance the risks associated with the rewards.  Make your recommendation on which solution to move forward with and why.

3. 3 HOW TO LEARN MORE  For more information on Customer Intelligence reach out to us here.  To subscribe to our blog for more marketing tips and insights, go here.

Customer Intelligence Series: Part 5 of 5

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