Reinvent everything with video presentation

1. @23video
23

2. Agenda
Carsten Hjort Pedersen
CEO / Co-owner, Arnsbo Media
Luca Rasmussen
Partner Manager, 23
1) Introduction
2) Arnsbo Media
Anders Dalgaard
100% Human,23
3) Make Vides Actionable

3. Luca Rasmussen
Partner Manager, 23

4. the proud
makers of
23 Video

5. 350Video websites in 18
countries
3Offices in Stockholm,
Oslo and Copenhagen
110Partners for production
implementation and design
22People working with
video reinvention

6. We let organizations succeed with video
... along with 300 other organizations

7. 23 Video is a full-featured,
cloud CMS built just for video

8. YOUR OWN VIDEO WEBSITE
Build your own video website with your own content, in your design
and for your audience. Boost customer engagement by creating
the right experience for telling your stories to customers.
UPLOAD ONCE
Upload any file from the browser, from the mobile, through FTP
or even by e-mail. 23 Video accepts any kind of video content
and automatically optimizes it for video playback.
PLAYS EVERYWHERE
23 Video is built to play video across any browser and device.
Players are built on HTML5 to look stunning on every screen, with
support for iPhone, iPad, Android and Windows Phone 8.
ANALYTICS
Video-centric insights for marketers and content producers: Loads,
engagement, drop-off, play rate, embed tracking, measure
conversion of commercial and social calls-to-actions.
PLAYER BUILDER
Our player builder lets developers and designers change and tweak
every part of the video player. Build a single HTML5 player that
works everywhere and gracefully handles Flash playback.
VIDEO MANAGEMENT
Manage titles, descriptions and tags. Select thumbnails. Organize
in channels. Set publish dates and promotion. Add custom meta
data. Divide into sections. Use PlayFlow and create subtitles.
CLOUD DELIVERY
23 Video is delivered from an optimized cloud delivery network
spanning five continents. Visitors automatically load videos and all
other content on the video website from a location near them.
ACCESS CONTROL
Security is built in. Create intranet or closed-team video websites
easily using IP filters, shared password or full single sign-on
integration. Lock down content to your region with geo-blocking.
FULL HD
Full HD creates the optimal video playback experience. Videos
are prepared in formats and codecs to play everything from low-
bandwidth mobile delivery to stunning Full HD in full screen.
SOCIAL
23 Video websites are social. Visitors can rate, comment and share
your content. We hook into the social web with distribution to
YouTube, Facebook, Twitter, iOS, Apple Store and more.
OPEN UPLOAD
With Open Upload you can let your users upload video content
directly to your archive. This works for both competitions and
internal sharing, and lets you review and approve contributions.
CLOUD CMS
Our video website CMS uses open web standards to make
building easy. Customize with layout block, import existing style
and navigation, customize with Liquid and deploy to the cloud.
API & INTEGRATION
It’s easy to integrate 23 Video into existing pages using the full-
featured, secure REST-style API. Along with libraries for .NET,
PHP, Node, JavaScript, iOS, Ruby, Python and SharePoint.
PARTNER NETWORK
100% HUMAN SUPPORT
At 23 we’re 100% Human. Real people instead of auto-replies.
You will always have a dedicated person to help you make the
most of your video strategy on the phone or on e-mail.
We have more than 100 partners across the globe to help with
everything from content strategy, video production, video website
and player design, SEO and app integration.
SIMPLE PRICING
We believe that transparent pricing is part of a great product.
This is why 23 Video is simply $675 per month. This includes
every feature, every update, full support and 1 TB of traffic.
IT’S UNLIMITED
23 Video comes with unlimited video uploads, unlimited video
length, unlimited number of users and every feature available in
the standard product. That makes for unlimited flexibility.
LIVE
23 Video is built to be extended, so we have made our video
player, our application framework and implementations of our
API available as open source.

9. Video platform
to deliver high-quality video across
any device on any continent
Workflow platform
to make it easy to upload, track and
use your content
Site platform
to design, build and run your own
play channel out of the box

10. BEFORE
Monthly fee
Startup cost
License
Hosting
Support
Traffic
Costs per module
WITH
One Price
Upgrades included

11. text
visual

13. Dear Staff:
I’d like to introduce you to our newest employee.
Mike Martin has accepted our offer of employment as
a marketing manager. His first day is (date). Please
join us at 4 p.m. in the main conference room for
appetizers and drinks to meet Mike and welcome him
to the company on his first day.
As Marketing Manager, Mike is responsible for the
overall leadership of the marketing department and
the marketing staff. He reports to (Name – Title)
Specifically, Mike will lead our efforts in these areas:
• Researching and evaluating new product
opportunities, demand for potential products, and
customer needs and insights.
• Overall marketing strategy and execution of plans
for the existing products.
• Working with product development teams to
manage new product development.
• Managing launch campaigns for new products.
• Managing distribution channels for products.
• Analysis of the effectiveness of all marketing
efforts.

15. Nike Mercurial Victory II FG
!
UPPER: Soft, supple synthetic leather upper for great ball
feel. Contoured shoe-last mirrors the foot shape. MIDSOLE:
Contoured molded sockliner for comfort and support.
OUTSOLE: The innovative Vapor traction islands increaser
traction and stability. Lightweight TPU bladed studs
configuration provides instant acceleration. For use on firm,
natural surfaces.
!
Features
• Ball Control Elements: no
• External Heel Counter: no
• Insole Material: EVA foam
• Insole Removable: no
• Lacing: Central
• Outsole Material: TPU
• Primary Upper Material: Synthetic leather
• Stud Material: PU
• Suitable For: Firm Natural Surfaces
• Weight: 8.0 oz.

17. (that poor, misused,
orphan child of the web…)

18. video marketing is all
about engagement and
visual story-telling, yet…

20. the blind alley
assumptions

21. connecting
and tracking
This approach to video misses the
two key marketing innovations of web

22. (it’s about
the funnel)
This approach to video misses the
two key marketing innovations of web

23. some real-life
examples

24. Case
ROSKILDE FESTIVAL
attendees at the festival
every summer
saw as many visitors checking
out the festival videos online
full concerts being published
over the span of the year
130.000
First month
12
roskilde-festival.tv

26. DINGSY.NO
Case
articles on a single press
release
engagement on pr releases
with actions
was inside a product video,
still sold 1000 pairs a week
300
>100%
Only CTA
http://tv.dingsy.no/

28. the blind alley
assumptions..It’s all
about the funnel

29. The Power of the
HTML5 Player!

31. Make videos
actionable!

34. We’ve made it
easy

35. Actions!
a tool to connect video
to business goals

36. Actions!
… and a tool to
track conversions

37. Actions!
it’s also custom
and dynamic

38. Interactive

39. Localized

40. Inviting

41. Product

42. Interactive Video Journey

43. Anders Dalgaard
100% Human, 23
Denmark
anders@23company.com
Twitter
@Anders_Dalgaard
or
@23video
Contact
Cases
www.23video.com

44. www.23video.com