Digital Ingredients

                             Category: Video (online video editing)

Super Deluxe
                             Category: Video

                            Category: Video

                            Overview: DimP, a d...

                          Category: Video

                          Overview: Videor...
                         Category: Video

                         Overview:The grand visio...



                          Overview: In ...
Photo Bucket

                              Category: Photo & Video Sharing

Frame Media Inc.

                             Category: Digital Frame Application


                         Category: Photo-sharing website

Music & Audio
                            Category: Radio

                            Overview: Sp...

                       Category: Music

                       Overview: imeem is a social net...

                           Category: Music

                           Overview: Origi...

                           Category: Audio

                           Overview: Ho...

                           Category: Audio


                        Category: Audio

                        Overview: Musigy is the pe...
                       Category: Audio


                       Category: Audio

                       Overview: Put Evoca to work ...
Social Network

                      Category: Social Network

                       Category: Community

                       Overview: Urbis is a creativ...

                          Category: Community

                          Overview: Gree...
                         Category: Community
                         Overview: Sosauce is a ...

                     Category: Community

                     Overview: Twitter is a service ...

                    Category: Social Network

                    Overview: Pownce is a way to s...
Social Vibe

                             Category: Advertising in your Social Network

Cell Phone

                          Category: Cell Phone

                          Overview: The ...
                          Category: Cell Phone

                          Overview: At F...

                       Category: Cell Phone Community
                       Overview:     A ...

                       Category: Cell Phone

Scan Life

                           Category: Cell Phone

Blue Casting

                             Category: Cell Phone


                            Category: Cell Phone


                               Category: Cell Phone

Text Launch Pad

                               Category: Cell Phone

Beat & Bet
                          Category: Beat & Bet

                          Overview: ibeat...
                         Category: Beat & Bet

                         Overview: From gra...

                         Category: Gaming Community

                         Overview: ...
                         Category: Games

                         Overview: is...

                            Category: Games

                            Overview: ...

                        Category: Personal Quizzes
                        Overview: He...

                                              Category: Controller...
Emotiv - Neuroheadtset

                         Category: Controller

3D Spaces

                          Category: Avatar

                          Overview: Big St...

                             Category: Avatar


                           Category: Visual Representation


Ad Perk

                         Category: Advertising

Diet TV

                        Category: Healthcare

                        Overview? The site...
Greedy or Needy

                               Overview: Greedy or Needy is committed to ...

                              Category: Multi- Touch Screen

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Digital Ingredients


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Digital Ingredients

  1. 1. Digital Ingredients
  2. 2. Video
  3. 3. GorillaSpot Category: Video (online video editing) Overview: Gorilla Spot is an online video editing application that brings premium entertainment content into the hands of users eager to express their creativity. Gorilla Spot provides a seamless experience for a user to find branded content, and interact with it using an extremely intuitive yet robust video editing application Features: - On one side you have a screen containing editable elements: video, audio, transitions, titles, graphics and music. - On the other side you’ve got the trailer itself and the preview screen. - There is no need to install any software on your computer in order to edit videos with Gorilla Spot. - It allows branded media creators (read studios) to reach new audiences by allowing users to play around with the content and utilize the power of web 2.0 for viral publicity. Possible Creative Uses: - GorillaSpot can be used to allow consumers to remix various video footage. - Allow users to create their own trailers with various video footage. - Contest for the best trailer. - Personalized trailer with a customized text.
  4. 4. Super Deluxe Category: Video Overview: you can visit self-proclaimed quot;premier spot on the Internet for top-quality comedy videos.quot; Unlike YouTube, Superdeluxe strictly features comedy from not only comedians who create exclusive content for the site, but also people just like you who want to make others laugh. Even the artwork on the site is enough to break a smile. Super Deluxe features exclusive programming developed for the service by established and rising amateur comedians. There will be other types of programming, including episodic series and short films. Artists can share concepts and performances in a forum or in a personalized area. Fans can communicate with them and express their sense of humor using community tools, such as uploading videos, creating profiles, and sending messages Features: - Will also be available on video on demand, wireless devices, and personal media players. - Super Deluxe is an ad-supported online broadband service provided by TBS Networks. - It is heavily advertised on Cartoon Network's Adult Swim block. Possible Creative Uses: - Use the background as a ad space. - Sponsor the site and create videos that explain a funny story about the character. People can answer with other funny videos. - Create a contest: “Looking for the funniest video”.
  5. 5. DimP Category: Video Overview: DimP, a direct manipulation video player, lets users drag items on the video screen to move forward and back instead of just via a scroll bar on the bottom of the video. This is not only more fun, but it also allows users to scroll through video to where they want to be “at least two times faster”. The authors present their method for browsing video by directly dragging content by “1) automatically extracting motion data from videos; and 2) a new technique called relative flow dragging that lets users control video playback by moving objects of interest along their visual trajectory.” Features: - This software needs to be downloaded and it is only available for windows users. - Allows the user to have a better control of an object in the slow motion. Very useful when you need to see the the motion direction of a concrete object as happens in tennis or golf. Possible Creative Uses: - Create a video where the trajectory of objects is very important. - Have a contest where people have to find objects while controlling the motion of all items that can appear in a movie.
  6. 6. Videorix Category: Video Overview: Videorix is a new online service that allows video content producers to look for potential ads for their videos. Videorix allows companies and brands to create a logo and a tagline, that video producers can include at the beginning of their video. In the current system, the producer is paid by video, and not by views [since the latter information is controlled by the platform (youtube, dailymotion, …) where the video is distributed ] Features: - The publisher can add a tagline or a logo to their video without compromising the content. - Videorix is interesting for small companies that can afford other media and want to create buzz. Possible Creative Uses: - Sponsor some video that has related content to the values of the company.
  7. 7. Seesmic Category: Video Overview:The grand vision behind Seesmic is for it to become a very open online video/television service where people are constantly interacting around both user generated and professional content. A lot of the functionality behind that vision won’t be built for a while, though. For now, they are sticking to the basics. But a key foundation of the service, right from the start, is that the service is very open with user data, both inbound and outbound. Features: - Start a new video conversation where everybody can answer. - Send a private video to someone you want to talk to. - They will also produce their own TV shows. - Add all your videos to a wordpress blog. - It can be used as a video Twitter - As a Social Network integrator, because this technology can be integrated in Skype, Twitter, Youtube,... Possible Creative Uses: - Start a conversation and allow people to answer with creative arguments. - Celebrities or fantasy characters can talk to the people. These video can and became a viral.
  8. 8. Category:Video Overview: Ustream.TV is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. In less than two minutes, anyone can become a broadcaster by creating their own channel on Ustream or by broadcasting through their own site, empowering them to engage with their audience and further build their brand. Ustream's one-to-many live interactive video encourages broadcast-to-viewer and viewer-to-viewer interaction, creating a much more engaging experience for everyone involved. Features: - Every user can start doing live interactive broadcasting. They only need a camera an a internet connection. - It’s interactive because viewers can make comments in the chat room while the broadcasting is taking place. - It’s a bidirectional media -- a very rare experience when we talk about broadcasting. Possible Creative Uses: - A brand TV Channel, or a consumer TV channel can be created. - Also could be a TV channel to broadcast the making of a process of a campaign or a casting, or everything that could be interesting for the public to watch live.
  9. 9. Conciseclick Category:Video Overview: In their own words, “ConciseClick is a revolutionary but simple way to integrate your brand, products or ideas into video. We can take any video from any source and process it to allow viewers to click on practically anything they see within the movie. Clicking instantly brings up more information about the item or takes them to a website where they can purchase the product or service being displayed. We call these clickables 'in-video-objects,' or IVO's.” Features: - This technology can be used in “User generated Content” as Youtube videos. - Also in directed content as a video posted in a social network. - In network programming as a movie or a TV series. Possible Creative Uses: - Adding this technology to any video where we are interested in getting users to visit a website to get more information about a concrete product or character.
  10. 10. Photos
  11. 11. Photo Bucket Category: Photo & Video Sharing Overview: Photobucket is the most popular site on the Internet for uploading, sharing, linking and finding photos, videos, and graphics. A free Photobucket account can store thousands of photos and hours of video. Photobucket also offers free tools for making slideshows of photos, videos with music. People can share their photos and videos with friends by email, IM and mobile phone. Plus, they browse through Photobucket's huge online library of photos and videos to find the latest and best photos, images and videos. Finally, Photobucket's online store lets people print pictures, as well as add them to shirts, hoodies, mugs, calendars, stickers, wall posters and more. Features: - Photobucket account can store thousands of photos and hours of video. - Offers free tools for making slideshows of photos, videos with music. - You can share your photos and videos with friends by email, IM and mobile phone. -Users can browse through Photobucket's huge online library of photos and videos to find the latest and best photos, images and videos. Possible Creative Uses: - We can create a video or photo contest asking people to upload their best pictures of... - The background of the website can be also used to display advertising.
  12. 12. Frame Media Inc. Category: Digital Frame Application Overview: FrameMedia's mission is to bring millions of digital picture frames to life by working closely with hardware manufacturers and content providers to transform these devices into dynamic information appliances with superb tools and content. Our flagship product, FrameChannel, allows frame owners to program a unique stream of images that is updated dynamically, marrying their own photos with fresh content provided by FrameChannel and its partners. Features: - Users can combine their personal photos with content from over 200 channels of dynamic content in the FrameChannel library. -FrameChannel can accept photos from invited friends and offers feeds from many popular photo sharing and social networking websites such as facebook, flickr, picasa, and webshots. - If you subscribe to any channels of your choice, your frame will automatically update when changes to these feeds are made. - The service lets digital frame owners sign up for more than 300 types of content such as National Geographic nature shots, Garfield cartoons, and Bible quotes, delivered to subscribers' frames through wireless Internet connections. - It works using Wi-fi connection. Possible Creative Uses: - We can create a channel of content or partner with one of the channels that actually have content in there.
  13. 13. Kindfish Category: Photo-sharing website Overview: This website allows a group of friends to share the pictures that they all have taken from the same event. You can be the one that creates the event and start to upload pictures, or you can look for your friend’s events and add your photos in there. Features: - Create a photo album. - Create a friend’s community. - Upload photos to the account. - A same person con have many different groups of people in the same account. Possible Creative Uses: - If we have an event, we can ask people to upload the photos of that event. - We can also create an event and ask people to post their photos in there. - We can start a contest.
  14. 14. Music & Audio
  15. 15. Musicovery Category: Radio Overview: Specify music style, mood, tempo and quot;agequot; of the music you want to listen to and Musicovery does the rest for you. Musicovery, is a new completely visual streaming web radio that allows you to precisely customize the genre and style of music you want to listen to and then it streams it for you through your browser, PDA or smartphone. Features: - The site has different versions depending on the nationality that the user has. English, French, Portuguese, Spanish and American versions are available. - The application is available by internet or by cellphone. - Musicovery music delivery service is based on a music description system in which the idea is to provide a intuitive visual interface that matches people's own natural ways to perceive, find and organize their music tastes. - Their music sources are the new Mercora system, or on my highly recommended SomaFm, or on any of the hundreds of stations populating - Free in low-quality audio or at $2/month for CD-quality sound, this is the most advanced and easiest to use web-based music personalization system available today. Possible Creative Uses: - We can ask to add a tab with the music of a concrete game or a video game music channel, where fans can listen to their favorite music. - We can relate every tab to concrete feelings that the user can have in a game or link the music depending on state of mind that the main character of the game has.
  16. 16. Imeem Category: Music Overview: imeem is a social network that enables users to discover, interact and express themselves with media, including music, video and photos, and from connections based on shared tastes and interests. Features: - Discover new videos, songs or blogs and stay in touch with your personal network. - Tag, rate or comment any content. - Start discussion with other users and make new friends. - Share all content in other social networks. - Embed media on other pages (such as your blog, Bebo, etc.). - Recommend things to friends or add it to the quot;Favoritesquot; list. Easily add media to, Wordpress, Blogger, or Typepad account (to name a few) Possible Creative Uses: - Start a contest where people can upload a possible video-clip for a concrete brand or band. - Also we can start a music contest where users can upload their own creations. - Create a site where people can create a personal page where they can organize their music related to their mood.
  17. 17. Songkick Category: Music Overview: Originally a Y Combinator start-up, Songkick is a concert aggregation and recommendation site that allows you to easily track the tours of your favorite bands while also discovering new shows that might interest you. Features: - Songkick indexes mainstream bands, underground bands and everything in between. - The site even indexes bands' MySpace pages to make sure that even the smallest bands are represented. - One of the greatest tools on the site is appropriately called the Songkicker--a downloadable plug-in for iTunes, Windows Media Player and Winamp that automatically scans your entire music library and adds all the artists into your personal tour database (Tour Tracker). - Also makes easier to buy tickets for the upcoming shows. Possible Creative Uses: - Create a real band or a fictional band and list them on Songkick. We can have reviews, fans, create a community.
  18. 18. Houndbite Category: Audio Overview: is a home for entertaining audio clips from your life. From prank calls, inspiring speeches, to guitar riffs, Houndbites happen. Share them with the world. Features: - Upload, record, edit or link a audio clip. - Share your audio clips to your community friends. - Hear other clips that people have recorded or uploaded Possible Creative Uses: - A contest to choose the best audio clip. - Create audio clips that can be scored and answered by the users.
  19. 19. Outshouts Category: Audio Overview: OUTSHOUTS is the best way to intro your favorite audio with your own voice and make someone's day. Just upload your favorite audio track, add your message, and press send…to anyone with an email address or a mobile phone number. Features: - Record a personal message and send it to all the recipients you want. - You can even post OUTSHOUTS on other websites (like your blog or your social network pages), and send OUTSHOUTS directly from your mobile phone. - OUTSHOUTS is FREE -- you send as many as you like, to one friend at a time, or to a whole group of friends. - You can send OUTSHOUTS to anyone with a mobile phone or an email address - they don’t have to be registered - And you don’t even have to be on the web to send an OUTSHOUT -- just load up some tracks in your SHOUT List and dial 415-294-2227 to send directly from your mobile Possible Creative Uses: - Outshouts a special message to users. - We can have a branded outshouts site with music or sound from a game.
  20. 20. Musigy Category: Audio Overview: Musigy is the perfect social-networking site for musicians looking to rock out with other like-minded individuals online. From the creators of the first real-time jazz festival (where musicians played together though separated by 3,000 miles), Musigy boasts state-of-the-art, award-winning technology which allows users to plug in their instruments, play, and then experience the musical session through streaming sound and video which, Musigy claims, makes it seem like “you’re in the same room”. Just download the free software and you’re ready to go. Features: - Play music as all players were in the same room. - You can see all players using a web cam in your screen. - HD music sound with very low delays. - To play in Musigy users have to download a free software to their computers. - The site lets you create your own profile where you can specify your musical interests and even upload videos of yourself playing. Possible Creative Uses: - We can organize a live concert. - Also ask the musicians to create a song. - We can also broadcast any concert and create a corresponding event.
  21. 21. Yodio Category: Audio Overview:. We’ve gone beyond the audio-only stage, by creating a new form of rich media where anyone can synchronize their voice commentaries with digital photos to create easily shared, voice-narrated, photo presentations. Yodio is now sight and sound combined into a unique form of broadcasting. This new form of rich-media broadcasting supports voice-narrated photo presentations that can be easily shared throughout the internet. Yodio offers an integrated, one-stop digital publishing service where anyone can go to self-record, produce, and share audio recordings (podcasts) and personal broadcasts (audio synchronized with digital photos). Features: - Record audio from your phone. - Pictures can be also uploaded and users can publish their own videos with audio and music. - People can tip the author if they like the video. - If you end up creating desirable content you can price it and sell it in the same site. Possible Creative Uses: - We can create a contest where we upload pictures and get people to create a story with them. - After that the user can also be asked to participate in the production of the video that will be posted on the internet.
  22. 22. Evoca Category: Audio Overview: Put Evoca to work on your website and keep visitors coming back. Offer your customers, audiences and supporters easy ways to record and play back user-generated content: comments, reviews, testimonials, and opinions online. Let them call your website from any phone - landline, mobile and Skype™. Post the audio recordings you choose into branded Flash players that bring any web page alive. It's easy to do with Evoca Media Services™ - the innovative API platform that integrates phone-to-Web features into your existing web applications. Leverage the world's 3 billion mobile phones to put user-generated content online. Choose from two versions to fit your objectives and budget: Evoca Business™ Features: - Allows the visitors of your website to post any audio message that they want which can be heard from any visitor. - Evoca also offers a partner program for any brand or company that wants to use his application in their website. Possible Creative Uses: - We can add a space in a site where people can record messages or thoughts.
  23. 23. Social Network
  24. 24. Ning Category: Social Network Overview: Ning is the only online service where you can create, customize, and share your own Social Network for free. “We started Ning with a simple premise. We wanted to see what would happen if everyone had the freedom to create their own social network for anything. We thought the results would be amazing, but they have truly surpassed our expectations. From artists to musicians, athletes, bloggers, video channels, journalists, students, educators, parents, craft hobbyists, alumni, and interest groups, the range and diversity of the social networks on Ning are profound.” Features: - Create any social network that you want. - Gives support to creators to manage the network. - They make money by posting advertising in every social network. If you want to have control over that, you can pay them. - The platform is designed like a blog, so is as easy as drag applications and boxes depending on what people want to add. Possible Creative Uses: - Can be used to create a brand social network.
  25. 25. Urbis Category: Community Overview: Urbis is a creative community with three types of users: creative people, those who love and support creative people, and those who have opportunities for creative people. The engine works like that: 1. Receive as much as you give using the Urbis credit system. Earn credits by reviewing people and spend credits when receiving reviews. 2. Choose whether you want supportive reviews from people you know (in- network) or unbiased reviews from strangers (out-of-network) 3. Qualify what kind of people you allow to review your work by specifying age range, location, talent, experience, and more. (coming soon) 4. Hold members accountable for reviews that don’t meet the high standards of the Urbis review guidelines. 5. Understand the value of the reviews you receive by viewing Reviewer stats. 6. Receive ratings (algoratings) that are weighted to provide a true reflection of the community’s opinion of your work. Features: - The user can upload his works and show them to any members he wants. - The user can review other people’s work or get reviews on his own work. - The more a person uses the website, the more value their work can have as they will have more reviews and more people will be in contact with their profile. Possible Creative Uses: - A writers contest. - Also we can start to write story a and make other people write parts of the story, After that you can bring these text to any other site where people can start to create the story with images.
  26. 26. GreenMap Category: Community Overview: Green Map ® System promotes inclusive participation in sustainable community development around the world, using mapmaking as the medium. GMS supports local Green Mapmakers as they create perspective-changing community ‘portraits’ which act as comprehensive inventories for decision-making and as practical guides for residents and tourists. Mapmaking teams pair adaptable tools and universal iconography with local knowledge and leadership to chart green living, ecological, social and cultural resources. They aim to: * Strengthen local-global sustainability networks * Expand the demand for healthier, greener choices * Help successful initiatives spread to even more communities Features: - Work as a live social network, meaning that their actions have both online and offline implications. - Create a personal Green Map project and lead a group. - Know and share other Green Map projects. - Other brands share their green project in this website. (Ex. National Geographic) Possible Creative Uses: - We can create a branded green experience/game where green followers can participate. - Also we can sponsor their actions and became a partner. - Also can be a game for students, and encourage families and schools to participate.
  27. 27. Sauce Category: Community Overview: Sosauce is a content network - a community for content creation, sharing, and exploration.   With a focus on design, ease of use, and innovation, Sosauce is a place for enthusiasts, those who enjoy documenting their experiences and observations and are passionate about their interests. The site bills itself as a ‘content network’ created by a community of artists and engineers who want to share quality content, experiences and provide a place to have fun and play a little. So far, SoSauce features a photo sharing space, a journal to write your thoughts (the antidote to the blog), and a travel tool that’ll help you share each and every aspect of your travels and adventures. Creating an account is free and once the site has more content, it should be a nice alternative to the social network. Features: - Upload photos. - Create journals. - Explore 3D virtual spaces. - Chat, play and rate. - Collaborative content creation. Possible Creative Uses: - Ask people to explain a personal experience linked to a brand. - Also we can encourage people to create the best review of a concrete experience or travel.
  28. 28. Twitter Category: Community Overview: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Features: - You can do it online or thru your cellphone, there is an application that allows you to write your sentence thru a phone call. - There are hundreds of applications that have been created for Twitter: to organize your Twitter content, to share music, one specific for conferences, etc. Possible Creative Uses: - Create an application for Twitter users. - Use Twitter for one of the websites that we have and personalize Twitters’ technology.
  29. 29. Pownce Category: Social Network Overview: Pownce is a way to send stuff to your friends. You can send just about anything: music, photos, messages, links, events, and more. You can do it all on our web site, or install the lightweight desktop software that lets you get out of the browser. Features: - The user can personalize his profile. - Pownce is a website, but is also a desktop application. - It has no sms support. - It lets you share more things than Twitter and also has the Twitter ‘What are you doing” feature. - There are web applications that can be added to Pownce, as Powncemem which helps to tracks memes on Pownce. Possible Creative Uses: - Develop applications
  30. 30. Social Vibe Category: Advertising in your Social Network Overview: Social Vibe recognizes the user’s influence within social networks and allows the user to get sponsored by their favorite brands in a way that is entertaining and rewarding. In return for being sponsored, brands reward the user with goods that they want and by supporting causes that matter to them Features: - For advertisers: post their ad. - For users: get sponsors to their profile based on how many people see their profile. - The site rewards users for the information they provide them related to their personal likes. - Part of the benefits go to charity, the users choose which non-profit gets the economical help. Possible Creative Uses: - Become a sponsor.
  31. 31. Cell Phone
  32. 32. Bambuser Category: Cell Phone Overview: The core idea of Bambuser technology is to provide your company with the opportunity to communicate audiovisual broadcast live internally or externally using your mobile phone as the broadcasting device. Bambuser technology allows you to communicate whatever to whomever whenever you want to. No cables necessary. Features: - Locate every video in google maps. - Share your videos with other broadcasters. - Publish your video simultaneously in your blog or website or in the Bambuser site. - People don’t need a special software, they only need an account to post a video. Possible Creative Uses: - Partner with Bambuser to host a cell phone broadcasting contest.
  33. 33. Flixwagon Category: Cell Phone Overview: At Flixwagon, our vision is to bring innovation into the way people connect to each other and share their experiences. With Flixwagon you can broadcast your life LIVE! and keep close to your friends and family. All from the comfort of your mobile phone to whomever you wish to around the globe. Features: - Classify all your videos. - Send them a notification when you start broadcasting or you can store a video. - Add a Flixwagon widget to your desktop. - It is a partner with Twitter. Possible Creative Uses: - Partner with Flixwagon to host a cell phone broadcasting contest.
  34. 34. Moblr Category: Cell Phone Community Overview: A kiboo community. Their mission is to Create, Build and Market Mobile Communities. They aim to deliver the best possible mobile Internet experience to users who view their mobile device as their primary “networking” tool, building on key features of the mobile device (always on, location information, contacts, photo and video capabilities) as a vector for better and faster social interaction. Features: - Create your social network. - Upload and share content. - Chat and send messages to other users. - There is no need to download an application to your cellphone, moblr is a website that you can have access to a regular internet browser from your cellphone. Possible Creative Uses: - Create applications that can be used in moblr.
  35. 35. Mozes Category: Cell Phone Overview: Each month Mozes asks interested mobile users to vote on which charity they would like to support using their mobile phone. They hope to help introduce people to some amazing local, national, and international causes and make contributions on behalf of users. “We want to be thoughtful about how our technology can help people connect with each other and the things they love. We will explore ways to use our technology beyond commercial uses and make a meaningful difference in the lives of people around the world.” Features: - Send and receive messages without charge or fees. - As an advertiser, you can build your mobile list, create and manage campaign and track the metrics. - As a user you will receive messages from your favorite bands, social groups and friends. Possible Creative Uses: - Can be used to connect people to a campaign that has an important part related to music or a band.
  36. 36. Scan Life Category: Cell Phone Overview: The software works by uploading a picture taken with a phone’s camera to a web server that in turn decodes the EZcode and sends the content back to the phone. It was highlighted as one of Fortune’s 25 breakout companies in 2005 and honored as one of Red Herrings 100 most innovative companies of 2006. Features; - Advertisers: create brand codes that they want to publish. - Users can also create their personal EZ Codes by uploading the picture and then the site sends the code back to the user. - Scan codes from a magazine, from a banner, from TV or from a internet screen. - To be able to use ;this technology the users have to download software to their cellphone. It is free, but normal text massaging and internet rates apply. - Today this software is not available for all cellphones or carriers, but more cellphones are being added every day. Possible Creative Uses: -Create EZ Codes for future campaigns.
  37. 37. Blue Casting Category: Cell Phone Overview: BlueCasting is the leading proximity marketing system, which enables brands to deliver rich-media content directly to today’s popular mobile devices. Features: - Adding interactivity to out-of-home advertising site. - Providing product information and special offers at retail locations. - Delivering news and info in public locations. - Expanding corporate communications within the enterprise. - Works with Wi-fi or Bluetooth connection. - External equipment is reacquired and needs to be rented • BlueCastCMS: access to a web page campaign. • BlueCastWiFi: adds wireless networking access to content. • BlueCastLive!: feeds [such as XML] to deliver up-to-date information such as news stories, stock quotes or travel information Possible Creative Uses: - Send free content to a cell phone. The key here is that as we are talking about proximity, marketing content must be linked to the surroundings of the receiver. - Depending if we are using Wi-fi or Bluetooth there are different perspectives that we can have in the creativity.
  38. 38. Locomatrix Category: Cell Phone Overview: Locomatrix it’s a company that produces games playable on cellphones with the help of a GPS device. Users will download the game on their cellphone, and then, they will receive some clues that will guide them to real places that they will have to find using the GPS. The game can only be played outdoors. Treasure hunter is the first game platform that allows you to play with your GPS cell phone and interact with the real world. The games consist of following the clues that you receive on your cell phone and try to discover the treasure in the real life. This is a single and multiplayer game. Features: - They locate a game in real spaces. - Games are thought to play with a GPS device. - It is a mixture of a virtual java game with real images that can be kept with user cellphone camera. - New games are being produced and the company is open to new ideas to develop. Possible Creative Uses: - Create a branded game. - Use this tool as a complement to a multimedia experience.
  39. 39. Megaphone Category: Cell Phone Overview: This software allows pedestrians to play with a giant screen using their cell phones as game controllers. Jury's ultimate vision for the business is to entertain players by making this new form of interactivity ubiquitous in the out of home media world. The artistic goal for MegaPhone is a realtime collaboration at concerts between the audience and the performers Features: - Use any phone from any service provider in any country as a game controller. - Join the game by making a regular phone call, and see your input voice and keypad - immediately. - The experience can be followed up with an SMS, MMS, or digital content download. - The game can be controlled with the voice or the phone keyboard. Possible Creative Uses: - It is interesting to see that you can control the game with your voice, so we can create a funny atmosphere depending on what we make people say.
  40. 40. Text Launch Pad Category: Cell Phone Overview: Bulk SMS Text Message Alerts are the most effective, direct, and personal contact tool available to schools, businesses and organizations today. Our TXTLaunchPad allows you to send text message alerts from the convenience of your desktop computer. It’s incredibly simple to send bulk SMS text message alerts through TXTLaunchPad. There’s no equipment to purchase or maintain, no software to download, and you can send bulk SMS text message alerts from virtually anywhere in the world. Features: - Send any promotional message to a predefined contact list. - Track sent messages in your account. - The service is only managed through the website. - There is no contract. Users buy a package of messages and use them, as they need more messages they can buy them. The service can be stopped at any time. Possible Creative Uses: - Send text messages to a contact list.
  41. 41. Beat & Bet
  42. 42. ibeatyou Category: Beat & Bet Overview: ibeatyou (IBY) was started by a group of very competitive friends. Whether it was determining who had the funniest celebrity impressions, or remembering how many times someone beat somebody else in Nerf Basketball Contests, we realized there was no real outlet to easily showcase our quot;skillsquot; with other people, or ways to easily let others decide on the true winner. ibeatyou was created for this sole reason alone. It is a platform where people can compete with anyone else in the world in anything; publicly for the world to see, or privately amongst friends. Letting the quot;publicquot; choose the true winner and tracking stats to back up your bragging. Features: - Videos can be recorded from a webcam and immediately uploaded to the site. - Small challenges and communities are created in this site. Possible Creative Uses: - Create a competition where users can beat each other and the number one becomes the winner and gets a prize. - Also you can create a gaming competition. Guitar Hero is one of the games that has many competitions online.
  43. 43. Strutta Category: Beat & Bet Overview: From grassroots scrappers to all star pros, Strutta brings players together from around the world in the spirit of true competition. Whether it's beatboxing, shredding up the slopes, or giving the legends a run for their money with a smack on Guitar Hero III solo, there is a game for everyone on Strutta. To compete, players upload or embed their original performance videos into a game. Performances are judged by friends and other members of the international community on a daily basis. The players with the most wins in a year qualify for a chance to compete in the Grand Finals. Features: - Create new games or join an existing one. - Vote other videos, you can change your vote many times during the day. - View the games by players location or game category. - To post a video, the user needs to upload the video to his Youtube account and then select the videos from there. Possible Creative Uses: - Create a contest
  44. 44. XSketch Category: Gaming Community Overview: Welcome to XSketch. XSketch is a simple game, similar to Pictionary, where one player is given a word that the others need to guess. The player with the word, the sketcher, passes clues to the other players through sketches. The sketcher gets points if someone can guess the word and the player that guesses the word also gets points. The result is a simple fast paced game where you get to show off your and see others’ creative abilities. XSketch follows the model of a monthly tournament like GPokr and KDice. Every month everyone's points are reset and you start fresh. Over the month you gain points from good sketches that other players guess and guessing sketched words yourself. However, you can lose points when you're sketching if nobody guesses your word or if you pass (you lose half the points if you pass before starting your sketch). Features: - There is no software needed to play. - There are gold members who pay $2.50 a month to start with more points. Possible Creative Uses: - A Sketch Contest with a special prize for the people who have the most points. - Also something can be done with all the illustrations that users are going to do. We will see how people see concrete concepts of games or brands.
  45. 45. Fyrebug Category: Games Overview: is a social network built around game creation and play, making it a destination portal for users of all ages. Users can upload songs and images to create unique games that can be embedded anywhere. Every game created on Fyrebug has its own graphics, sounds, achievements, high scores, logo and introductory animation, allowing a user to create a fully featured game in minutes or less. Users can earn points through site use and achievement, making the site an experience unto itself. At, anyone can create their own game in under a minute. Features: - Upload and crop images and mp3s, then build games from templates of popular games like pac man and break out. - Created games can be embedded anywhere like YouTube videos, and each includes high scores and achievements. - Fyrebug also provides enterprise-level support for partners looking for deeper integration or brand immersion. - By utilizing Fyrebug’s unique technology, websites large and small can create user- generated game content that can be seamlessly integrated into pre-existing environments or custom-built minisites. Possible Creative Uses: - Upload images and music to the site, so users can start to play with the characters of the game or objects from a brand. - Ask people to create a game that relates to a movie. People can then vote for the best game and the player who gets the most points gets a special prize.
  46. 46. Scrabulous Category: Games Overview: At Scrabulous, you can play in real time inside the game rooms, with people from all over the world, or you can invite friends into a room and match them. You can also play a turn-based version enabling you to play your moves whenever it is convenient for you and allows you to have simultaneous games in progress. Features: - Users can chat with friends while playing the game. - Play in your computer, or by e-mail, online or various games at the same time. - Users don’t need to download software. - Registered users can save their games and see their statistics. Possible Creative Uses: - Create a game where only concrete words related to the brand could be players.
  47. 47. Youniverse Category: Personal Quizzes Overview: Here the user takes a quiz based on pictures. They ask the user many questions related to their personality that have to be answered choosing one of the pictures provided. After that, the site creates a personality profile that the user can compare with other users and see their compatibility. It’s a web site designed to make friends or start new relationships. Features: - Compare your personal DNA with other people, Pepsi compares your DNA with that of the one of their soccer players. - Lets you connect with other people based on your DNA scoring. - To create the personal DNA the brand would need to provide creative and nice images that can represent a feeling or a belief. Possible Creative Uses: - Compare the user’s DNA with the one of a character. - Create a DNA with images from a game.
  48. 48. Controllers
  49. 49. Wiimote Category: Controllers Overview: Using an LED array and some reflective tape, you can use the infrared camera in the Wii remote to track objects, like your fingers, in 2D space. This lets you interact with your computer simply by waving your hands in the air similar to the interaction seen in the movie quot;Minority Reportquot;. The Wiimote can track up to four points simultaneously. The multipoint grid software is a custom C# DirectX program. Features: People need to download a Software to use the Wiimote To run the grid program you see in the video: 1. Download a copy of the DirectX SDK. 2. Download the Wiimote Multipoint Grid sample program. Make sure your wiimote is connected via bluetooth, and then run the quot;.exequot; shortcut in the main folder. Possible Creative Uses: - Create small downloadable games that can be played with the Wiimote.
  50. 50. Emotiv - Neuroheadtset Category: Controller Overview: Their mission is to create the ultimate interface for the next- generation of human-machine interaction, by evolving the interaction between humans and electronic devices beyond the limitations of conscious interface. Emotiv has created technologies that allow machines to take both conscious and non-conscious inputs directly from your mind. Applications for Emotiv technology spans numerous industries, however, their immediate target market is entertainment, with a focus on the electronic games industry. Features: - Based on the latest developments in neuro-technology, Emotiv has developed a new personal interface for human computer interaction. - The Emotiv EPOC uses a set of sensors to tune into electric signals naturally produced by the brain to detect player thoughts, feelings and expression and connects wirelessly to most PCs. - The Emotiv neuroheadset now makes it possible for games to be controlled and influenced by the player's mind. - Is going to be on sale on December 2008 for $299. - Few games are being developed to be played with this controller. Possible Creative Uses: - Create small downloadable games that can be played with the Wiimote.
  51. 51. 3D Spaces
  52. 52. Bigstage Category: Avatar Overview: Big Stage is a media company whose breakthrough technology allows users to easily create and integrate a life-like 3D avatar of themselves into everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, emails, social networks and more - instantly. Big Stage will launch to consumers in the second quarter of 2008. Features: - For Big Stage to create a 3D model of your face, all it needs are three face shots taken by a standard digital camera, from three slightly different angles. - Your face could be placed in e-cards, or in longer videos, or in video games. - BigStage has developed a system that lets anyone with a digital camera create an extremely realistic avatar by plugging a photo of themselves into what it describes as a fairly easy-to-use interface. - Then, once you've created your avatar, you can customize its hairstyle, expression, and so forth. - also, it is hoping to partner with Hollywood studios to give users the ability to upload their images into selected clips from new movies. Possible Creative Uses: - Give the opportunity to people to add their avatar in any video or graphic content.
  53. 53. ExitReality Category: Avatar Overview: ExitReality is an exciting new social media platform that aims to improve users online experience with an enhanced 3D, multi-user, immersive messaging environment. Features: - Photo albums that become virtual galleries where you can walk through, admire and even comment on the photos that decorate the wall. - Video clips that transform into 3D flat-screen TVs that you can enjoy watching with friends... hey, even fight over the remote. - Immersive Messaging where you are able to see and interact with all your friends while chatting with them at millions of locations online. - Free, as well as easy to use and decorate, users can meet and chat to friends in their own or other people’s 3D spaces. - ExitReality works with leading global social media sites Facebook, Myspace, Friendster, Hi5, Orkut and Bebo and is launching soon. Possible Creative Uses: - Create decoration, stationary and clothes. - Create sites for a 3D space. - Also adapt regular sites to a 3D space.
  54. 54. Others
  55. 55. WeFeelFine Category: Visual Representation Overview: Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world's newly posted blog entries for occurrences of the phrases quot;I feelquot; and quot;I am feelingquot;. When it finds such a phrase, it records the full sentence, up to the period, and identifies the quot;feelingquot; expressed in that sentence (e.g. sad, happy, depressed, etc.). Because blogs are structured in largely standard ways, the age, gender, and geographical location of the author can often be extracted and saved along with the sentence, as can the local weather conditions at the time the sentence was written. All of this information is saved. The interface to this data is a self-organizing particle system, where each particle represents a single feeling posted by a single individual. The particles' properties – color, size, shape, opacity – indicate the nature of the feeling inside, and any particle can be clicked to reveal the full sentence or photograph it contains. The particles careen wildly around the screen until asked to self- organize along any number of axes, expressing various pictures of human emotion. We Feel Fine paints these pictures in six formal movements titled: Madness, Murmurs, Montage, Mobs, Metrics, and Mounds. Features: - Visualize human emotions and conversations using columns, nodes, graphics,... - The result is a database of several million human feelings, increasing by 15,000 - 20,000 new feelings per day. - This technology can be used to recognize any words that we would like to underline, so it can be personalized based on the requirements. Possible Creative Uses: - Take this technology and the visual representation scheme to visualize other concepts. For example: creative concept for The Oscars.
  56. 56. Spectra Category: Visual Representation Overview: Spectra merges the news spectrum and the color spectrum into an expansive news viewing experience. With comprehensive live news coverage, striking design, complete customization, dynamic browsing, human body interaction and many other unique features, Spectra brings A Fuller Spectrum of News to life in our most immersive extension yet. Features: - The user can choose every category that he wants to hear from. - Also he can choose the way you visualize every piece of news. - The site uses the webcam to detect the colors around the user and sends pieces of news related to those colors that the user have near there. - The site takes the news from the site. Possible Creative Uses: - Use this technology for another site with a different concept - Use it for a site where people can see consumer reviews for many different products.
  57. 57. Ad Perk Category: Advertising Overview: AdPerk is a San Francisco-based company that rewards users for watching relevant online videos. Recognizing that time is valuable and choice is crucial, AdPerk allows users to have a better experience with sponsored content. By changing the way companies think about marketing, AdPerk is committed to fostering an environment where consumers can actively participate in the information process, ultimately helping advertisers and publishers meet their objectives. Features: - Brands can buy media in this site. - Partners with other websites to reach large and a highly targeted audiences. - Real Time reporting and on-line account management. - The benefit that users get are subscriptions for magazines. Possible Creative Uses: - Buy media in this site. For the creative people it’s important to tell them that audience will be there watching the ad directly because they really want, so the creativity can be linked to that.
  58. 58. Diet TV Category: Healthcare Overview? The site creators explain the concept perfectly: “No matter where the weight came from, we can help you take it off. We are not here to sell you anything - we promise. All we do is put a wealth of weight-loss information at your finger tips, give you access to experts, weight-loss tracking tools, meal plans, plus a rock-strong community of other dieters to offer cheerleading, and best of all, friendship.You have nothing to lose, except for that extra weight, of course.” Features: - Here the user will find many diets and recommendations to live a healthier life. - Also they can make friends and share their experiences with other members of the site. - It works like a health profile where people can compare their conditions to the average and ask for help when needed. Possible Creative Uses: - Became a partner in a healthy program or in a green project. - Before summer, Diet TV is a very popular site. A summer campaign can have a great results here. - They are open to advertising proposals.
  59. 59. Greedy or Needy Overview: Greedy or Needy is committed to fulfilling as many everyday wishes for as many everyday people as possible. They strive to create an egalitarian environment where anyone can submit a wish, promote it to the world, and have their dreams fulfilled through the wisdom of crowds. They are not a registered charity, but they both facilitate and promote goodwill by bringing participants together as a community to decide which wishes should be granted. Through the various channels of interaction on the site, they endeavor to provide community members with an open forum for discussion, friendship, and open-sourced philanthropy. Features: - People can publish a wish and wait for others to vote for him to get the wish. - They are currently giving away $200/week, to two lucky winners. $100 goes to the top-rated 'Greedy' wish, and $100 goes to the top-rated 'Needy' wish. Possible Creative Uses: - Ask people to post their desires and make some of them real based on the product or brand that we are using to partner.
  60. 60. Mindstorm Category: Multi- Touch Screen Overview: The days of dull and boring surfaces are gone, with interactive surfaces breaking down the boundaries between humans and technology... between humans and information. A surface being transformed into a multi-touch display capable of sensing the location and shape of anything you put on it. Features: - You can use this multi-touch screen as bar counter, a wall a table. everything that you can imagine. - They offer you images that you can have uploaded in there, you can request your own images or simply bring your own interactive images. There is no limit. - Take a look at the future technology that they are developing. The use of a portable device to upload images, text and music to the screen, and interactive surfaces to control music and sound. Possible Creative Uses: - Interactive walls, counters or anything we imagine.
  61. 61. Thank You Phone: +1 (213) 427 6400