The document outlines Resonans' strategy approach, which consists of 3 principles: clear strategic direction from top management expressed as a vision; translating the direction into a strategy map showing initiatives and cause-and-effect relationships; and engaging the right people to implement the strategy through continuous follow up. The strategy process involves analyzing strengths and opportunities, setting a strategic aspiration and goals, identifying "must-win battles", translating these into a strategy map, and executing the strategy through monitoring and adjustments.