P&G “Thank You, Mom” Campaigns: 1. About the company 2. About the campaigns 3. POV 4. 3d Party News

1. Procter &
Gamble
Digital Digest #1
MRK634SBB
Professor: Jyoti Sharma
Prepared by: Anastasiia Ponomareva

2. Content Plan
• About the Company
• Ad Campaign: P&G 'Thank You, Mom'
• My Point of View
• 3d Party News
• Work Cited

3. About Procter & Gamble
• Industry: Consumer goods
• The Company operates through five segments: Beauty; Grooming;
Health Care; Fabric & Home Care, and Baby, Feminine & Family Care.
• Procter & Gamble sells its products in approximately 180 countries
using different places from grocery stores, distributors to
pharmacies.
• P&G's most recognizable brands: Secret, Oral-B, Pampers, Febreze,
Swiffer, Olay, Old Spice, Safeguard, Head & Shoulders, Pantene,
Venus, Febreze, Mr. Clean.

4. P&G 'Thank You, Mom' Campaign Ad: "Strong"
Procter & Gamble, an Olympic
Partner, creates different
versions of the campaign every
two years for The Olympic
Games. The slogan for these ads
is “P&G - Proud sponsor of
Moms”. This advertising shows
Olympic champions and their
mothers. The campaign
represents what difficulties the
champion passed through in
order to be at the top of the
pedestal. But the most
important accent is on their
mothers, the ones who could
raise champions. (Figure 1. Retrieved from https://www.youtube.com/watch?v=rdQrwBVRzEg)

5. My Point of View
As for me, Procter & Gamble has made a great thing. I have
watched five different campaigns, and each time I had the same
feeling - tears appeared in my eyes. The music is in perfect
harmony with the images, that makes these ads really emotional.
Except the idea that we should be grateful to our mothers, the
main aim was to build a strong special connection with customers
through this ad. Every time a person sees P&G products, s/he
remembers those campaigns and get special feelings about the
brand.

6. 3d Party News - Business Wire
“P&G touches and improves the lives of about 4.4 billion people
around the world with its portfolio of trusted, quality brands”
Business Wire said about P&G.
The media company reported that Procter & Gamble Canada had
launched a nationwide P&G Thank You Mom campaign, in order to
revel 100 days until the Opening Ceremony of the London 2012
Olympic Games. The campaign showed athletes thanking their
mothers for efforts and painstaking that they had given. Business
Wire mentioned that “It was the biggest campaign in P&G’s 174-
year history.”

7. Work Cited
Business Wire. 2012. Procter & Gamble Launches Global ‘Thank You Mom’
Campaign In Celebration Of 100 Days To Go Until The London 2012 Olympic
Games. Businesswire.com. Retrieved from:
https://www.businesswire.com/news/home/20120417006777/en/Procter-
Gamble-Launches-Global-‘Thank-Mom’-Campaign
Procter & Gamble, 2016. P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016
Olympics). Retrieved from: https://www.youtube.com/watch?v=rdQrwBVRzEg
P&G Everyday Canada. 2020. P&G Everyday Canada. Retrieved from:
https://www.pgeveryday.ca

8. Thank You for Your Attention!