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NOTES CANNES LIONS FESTIVAL 2011 ANAPAULA GOMEZ           @ANAPAURD        DOMINICAN REPUBLIC          2011
THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY IS THE WORLD'S BIGGEST CELEBRATION OF CREATIVITY IN COMMUNICATIONS. AS THE MOST PRESTIGIOUS INTERNATIONAL ADVERTISING AWARDS, MORE THAN 24,000 ENTRIES FROM ALL OVER THE WORLD ARE SHOWCASED AND JUDGED AT THE FESTIVAL. WINNERS RECEIVE THE HIGHLY COVETED LION TROPHY, PRESENTED AT FOUR AWARD CEREMONIES THROUGHOUT THE WEEK. -From CannesLions.com
CANNES LIONS SEMINARS WORKSHOPS FESTIVAL
SAPIENTNITRO “CULTURE CLUBBING”
PRODUCING FIRE AUDIENCE BRAND CULTURAL OPPORTUNITIES
“LADY GAGA – TEACHING BRAND HOW TO BEHAVE”
“CULTURAL CAPITAL  IS CREATED WHEN BRANDS CAN TRULY PLAY WITH THE COSTUMERS” http://www.youtube.com/user/canneslions#p/u/28/g_pNlIE0u00
ICM2 “FRIEND WITH BENEFITS”
“IN THE DIGITAL WORLD, ITS IS NOT ONLY WHERE VALUES ARE SHARED, BUT WHERE RELATIONSHIPS ARE FOUND”
“MORE THAN EVER INTERACTIONS MATTER IN MARKETING” http://www.youtube.com/user/canneslions#p/u/30/aHtR4qS5KxU
ADOBE “ADVERTISING MEETS DIGITAL”
“DEBATE THE INDUSTRY’S FUTURE” “THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION IS GONNA BE” http://www.youtube.com/user/canneslions#p/u/18/sTT5NC6Mee0
YAHOO “Content as conversation” Robert Redford
“EVERYONE HAS HEAR THAT CONTENT IS KING BUT, AS AUDIENCES MIGRATE ONLINE, WHO’S RULING THE KINGDOM? “ “ THE NEW PRINCIPLES OF CONTENT CONSUMPTION AFFECT THE WAY WE CONNECT WITH TODAY’S AUDIENCE”
ACT RESPONSIBLE “ADVERTISING ADRESS SOCIAL”
"ITS NOT ADVERTISING... IS HUMAN“ "BIG IDEAS EXECUTED GLOBALLY“ “HOPE IS THE PURPOSE THAT WILL CHANGE PEOPLE LIFES” http://www.youtube.com/user/canneslions#p/u/19/WBNqEQ5XVWQ
ANGRY BIRDS “what brands can learn”
BE DIFFERENT MARKETING IS NOT ROCKET SCIENCE CARE ABOUT FANS AND THE BRAND BUILD AN EXPERIENCE  FOR THE FANS http://www.canneslions.com/lions/videos.cfm?media_id=1414&tag=107,8&pg=2#start
DIAGO “TRANSFORMING MARKETING” “Opportunities in gaming as a brand tool” “We need to change consumer behavior and technology”
“THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION”
“NEW PRINCIPLES COME WITH A SIGNIFICANT CALL-TO-ACTION FOR OUR AGENCY PARTNERS: INNOVATETO PUT CONSUMER PARTICIPATION AT THE HEART OF OUR BRAND CAMPAIGNS AND EXPLORE NEW BLENDS OF PAID, OWNED AND EARNED MEDIA TO DELIVER THIS.  CREATE NEW WAYS TO ENGAGE AND RESPOND CONTINUOUSLY TO OUR HIGHLY ENGAGED CONSUMERS IN BOTH THE REAL AND VIRTUAL WORLDS. EVALUATE IN NEW WAYS. ESTABLISH NEW MODELS OF MEASUREMENT.”
“THE ONLINE WORLD, IF  COMPARED  WITH SEX EMOTION, WOULD BE THE THRILL OF AN ERECTION ... I JUST DO NOT KNOW HOW LONG THE ERECTION” ,[object Object]
Fusion of technologies
Social networking & Gaming
Smartphones,[object Object]
DIGITAS & VEVO “SOCIAL AND MOBILE ROCKS” Pharrell Williams
GOOD BRAND WILL ENGAGE MUSIC IS UNIVERSAL  ALL THE MEMORIES HAVE A SOUND RECORED IN OUR MINDS BRANDS HAVE TO UNDERSTAND WHAT PEOPLE IS PASSIONED ABOUT THIS IS A RELATIONSHIP BRANDS NEED TO BUILD CONNECTIONS http://www.youtube.com/watch?v=GyCH5CFPmcI&feature=related
AWARDS / 10 CATEGORIES ,[object Object]

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Cannes Lions - Internacional Festival of Creativity - 2011 Experience