This short slide deck outlines the improvements to the Mautic product which will come as part of the 3rd major release. Here you will find how all the various pieces fit together to make the future of MarTech a reality.

1. M3T H E F U T U R E O F M A R K E T I N G A U T O M AT I O N

2. Mautic is positioned to become the leader in the MarTech space, based on
an open architecture, a flexible framework, and a sustainable path for
future expansion and growth.
Mautic has created a marketing automation that stands on par with
existing old-guard marketing automation suites. However, rather than
focusing only on competing with existing providers for existing
customers, Mautic is focused on the future. The future of marketing
automation, and the future of the Mautic brand.
Mautic is taking the building blocks of the first 2 major releases of Mautic
to create something both iterative and ground-breaking at the same time.
Mautic 3 as a headless, serverless, marketing automation tool.
Mautic
The Next
Generation

3. Mautic 3 functions as a full marketing
automation platform, similar to Mautic
2, and comparable to other existing
software platforms. A full system.
S I N G L E A P P
Mautic 3

4. …and Mautic 3 is comprised of two
fully functional major components. A
frontend user interface and an API-
driven application layer.
D U A L F U N C T I O N
M3 Platform
…and Mautic 3 is comprised of two
fully functional major components. A
frontend user interface and an API-
driven application layer.
D U A L F U N C T I O N
M3 Platform

5. A programmatic API that provides complete,
open access to the entire marketing automation
platform functionality and features.
S TA N D A L O N E
M3 API
A beautiful, modern interface built on the best
web technologies capable of infinite scaling
through CDN’s and cloud storage services
S TA N D A L O N E
M3 User Interface

6. This user interface can interact seamlessly with
data stored anywhere: on-premise, or in a
proprietary cloud, in Mautic Cloud, or any other
data source.
M3 User Interface

7. This user interface can interact seamlessly with
data stored anywhere: on-premise, or in a
proprietary cloud, in Mautic Cloud, or any other
data source.
M3 User Interface

8. This user interface can interact seamlessly with
data stored anywhere: on-premise, or in a
proprietary cloud, in Mautic Cloud, or any other
data source.
M3 User Interface

9. The second aspect of Mautic 3 is a
robust API framework, capable of
serving the entire marketing platform
via endpoints to any output UI: web,
desktop, mobile and more.
S TA N D A L O N E
M3 API

10. The second aspect of Mautic 3 is a
robust API framework, capable of
serving the entire marketing platform
via endpoints to any output UI: web,
desktop, mobile and more.
S TA N D A L O N E
M3 API

11. The second aspect of Mautic 3 is a
robust API framework, capable of
serving the entire marketing platform
via endpoints to any output UI: web,
desktop, mobile and more.
S TA N D A L O N E
M3 API

12. Segmentation
This microservice will return segments of properly organized contacts
based on the criteria sent to the endpoint from the marketer. The
returned segments will be returned in an easy-to-consume format.
Basic Reporting
This microservice returns report data based on information sent from
the marketer to the endpoint. The response CSV can then be used in a
variety of ways as the marketer desires.
Form Building
This microservice, or API endpoint, gives the marketer the ability to make
a call to M3, pass their data fields, and receive a fully built Mautic form
of the same fields back for use in other platforms.

13. The beauty and simplicity of
marketing automation microservices
allows for Mautic to seamlessly
integrate with existing systems,
regardless of their coding language.
Platform Agnostic
CRM platforms seek to be the source
of truth for records. Data cleansing,
de-duping, and other functions can be
handled with a Mautic microservice
without losing control.
CRM
The entire customer journey includes
after the purchase or sale. Customer
success also needs data improved and
combined with marketing for optimal
campaigns and higher NPS.
Support
Marketing automation performs a
variety of services with your data, but
not all of them effectively and some
are ignored, a Mautic microservice can
manipulate and return improved data.
Marketing
Not all data is stored in a single
location, or a single format. This
doesn’t limit the marketer’s ability to
generate powerful, custom reports on
their disparate data systems.
Alternative Data

14. Exploring a timeline for Mautic’s journey both with Mautic 3, as well
as the various other enhancements and improvements to be made
to the marketing automation platform and the MarTech space can
be viewed in the somewhat linear fashion below. Dates are not final.
2016 2019
General Timeline
M2
2.14
MAY, 2018
2.x
M3
AUG, 2018

15. The idea of marketing automation microservices is a unique concept
available to Mautic as a result of the open architecture strategy and the
belief that the value of algorithms and functions far exceed the
perceived value of large data lakes. Discrete marketing automation
functions made available as microservices allows the ultimate in fluid,
flexible SaaS services. Mautic fills the gaps in the MarTech landscape.
These services are expandable, to an infinite number of opportunities
and just as the complex MarTech landscape continues to expand, so to
does the addressable market for Mautic software. These microservices
can accomplish specific purposes and offer an additive effect to existing
tools, and be expanded to eventually replace entire platforms.
Marketing Automation
Microservices