e commerce is the most emerging industry. it is easy way to make money.

3. COMMERCE
• According to Dictionary.com
• Commerce is a division of trade or production
which deals with the exchange of goods and
services from producer to final consumer

4. E-COMMERCE
• Commonly known as Electronic Marketing
• E-commerce is the purchasing, selling and
exchanging goods and services over computer
networks (internet) through which transaction
or terms of sale are performed Electronically.

5. TRADITIONAL BUSINESS
DIRECT SELLING
MANF. UNIT
20%
DISTRIBUTOR
10%
WHOLESALER
10%
RETAILER
10%
CUSTOMER
100%
ADVERTISEMENT
50%
CUSTOMERCOMPANY

6. TYPES OF E-COMMERCE
• Business-to-business (B2B)
• Consumer (B2C)
• Consumer-to-consumer (C2C)
• Mobile commerce (m-commerce)

7. B2B
• B2B e-commerce is simply defined as ecommerce
between companies. About 80% of e-commerce is of
this type.
• Examples:
– Intel selling microprocessor to Dell
– Heinz selling ketchup to Mc Donalds

8. B2C
• Business-to-consumer e-commerce
• commerce between companies and
consumers
• E.g., Dell selling a laptop to me

9. C2C
• Consumer to consumer
• Selling used products
• It’s a private trading.
• E.g., selling my laptop to another person
through e-bay.

10. M-Commerce
• Commerce through wireless technology
• It constitutes a major growth in the e-
commerce economy.

11. E-COMMERCE WORKING
MODEL

12. E-commerce in India
• India has an internet user base of about 250.2
million as of June 2014.
• cash on delivery is a preferred payment
method. It is also the major drawback in
India's e-commerce.
• India's e-commerce market was worth about
$3.8 billion in 2009, it went up to $12.6 billion
in 2013.

13. Security in E-commerce
• Major security measures are following:
• Encryption - It is a very effective and practical
way to safeguard the data being transmitted
over the network.
• Secure Hypertext Transfer Protocol (SHTTP)-
SHTTP extends the HTTP internet
protocol with public key encryption,
authentication and digital signature over the
internet. It provides security through multiple
encryption.

14. Advantages of e-commerce
• No checkout queues
• Reduce prices
• You can shop anywhere in the world
• Easy access 24 hours a day
• Wide selection to cater for all consumers

15. Disadvantages of E-commerce
• Unable to examine products personally
• Not everyone is connected to the Internet
• There is the possibility of credit card number
theft
• On average only 1/9th of stock is available on the
net