Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team. The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics. Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

1. From: Skornik, Charlotte
Sent: 15 March 2012 14:05
To: Skornik, Charlotte
Subject: Analytical Thinking 1 - March 2012
Analytical Thinking
Analytical Thinking 1 – A Newsletter from
March 2012
the UK Business Analytics Team
Introduction
Introduction
Number 2 on Gartner‟s list of strategic technology trends for this year is „Big Data, patterns and
analytics‟, and this is something that we‟re finding is being reflected across the business press,
blogs and articles in 2012. The Business Analytics team are keeping our eye firmly on what‟s hot
in the analytics space so that we remain best placed to provide the analytical insight to allow
our clients transform to digital. In this new fortnightly newsletter we are providing a taste for
what is being said in the world of Business Analytics over the last couple of weeks.
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Customer Analytics
Time for Customer Analytics Analytics & CRM
Customer Analytics Helps Accurist Real Time Customer Intelligence
Engage With Their Customers in Real This „Software Report‟ that
Time appeared in Monday‟s „CRM
Combining customer Buyer‟ argues that The CRM
intelligence with a recently business has matured beyond
launched live chat technology simply gathering contact data to
platform, is providing watch a more sophisticated approach
specialist‟s Accurist with a to understanding customer needs, business
deeper insight into customer issues, opportunities and competitive threats. The
behaviour. For example they article describes how CRM software now provides
are provided with intelligence “personalized, real-time customer intelligence to
in real time on customers geographical sales and marketing professionals”.
location, which campaign or web site that
the customer is visiting and search terms
being used as well as opening a new
advisory and independent sales channel.
The link below is a joint Accurist and
vendor press release about the new
See Article
service.
See Article
Big Data

2. Big Data - What Is It? Big Data Sector IT Readiness for
Analysis Big Data
Marketing Speak or a Realistic
Challenge Will Big Data Transform Prepari
A blog on the Your Industry ng for
website of an IT According Big
security to Data
publication this McKinsey With big
week publishes in data
the results of a February being
survey underlining the lack of 2012 the the next „strategic
understanding of what big data is Finance and Information business asset‟ Computer
and how to manage it. The article sectors have the highest World this month provided
rejects the concept that Big Data potential to create value guidance on 5 things that
might be a new term or way of from big data in the near IT managers should be
selling data-crunching technology term future. In a study doing today in order to
and instead about new types of plotting ease of capturing prepare for the big data
data and at its heart is advanced „big data‟ against value to era: taking stock of
data analytics. be realised these two sector current data, understand
scored highly on both axis‟s your business needs for
suggesting that they are big data, re-evaluate IT
best placed to make use of infrastructure, wise up on
the growing capability. the technology and
prepare resource models.
See Article
See Article See Article
Miscellaneous
From OR to Business Analytics
Conference Review
The Institute for Operational Research and the Management Sciences
(INFORMS) have announced that its annual international conference will this
year focus on the growth of analytics, emphasising the growing importance of
the topic. The list of speakers is an impressive cross industry mix of leading
companies, including technology giants eBay and Google as well as
practitioners showing the importance placed on analytics. The conference will
also feature an Executive Forum with more than 50 senior executives discussing analytics at
their organizations.
See Article
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Footnote
Figure It Out Blog
Have you visited the Figure it out blog yet?
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Feedback
We hope that you have enjoyed reading this first edition of Analytical Thinking and hope that it
has provided you with a good insight into some of the value that is currently being realised

3. through Business Analytics solutions. If you would like to find out more about our services and
propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on
how we can improve this newsletter or if you have received it via a colleague and would like to
subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics
related then we'd like to know about it, please submit it to Charlotte Skornik, and it may appear
in the next edition of Analytical Thinking!
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The information contained in this newsletter is proprietary and confidential.
It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
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This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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