Analytical thinking 1 - March 2012


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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

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Analytical thinking 1 - March 2012

  1. 1. From: Skornik, CharlotteSent: 15 March 2012 14:05To: Skornik, CharlotteSubject: Analytical Thinking 1 - March 2012 Analytical Thinking Analytical Thinking 1 – A Newsletter from March 2012 the UK Business Analytics Team Introduction Introduction Number 2 on Gartner‟s list of strategic technology trends for this year is „Big Data, patterns and analytics‟, and this is something that we‟re finding is being reflected across the business press, blogs and articles in 2012. The Business Analytics team are keeping our eye firmly on what‟s hot in the analytics space so that we remain best placed to provide the analytical insight to allow our clients transform to digital. In this new fortnightly newsletter we are providing a taste for what is being said in the world of Business Analytics over the last couple of weeks. back to top Customer Analytics Time for Customer Analytics Analytics & CRM Customer Analytics Helps Accurist Real Time Customer Intelligence Engage With Their Customers in Real This „Software Report‟ that Time appeared in Monday‟s „CRM Combining customer Buyer‟ argues that The CRM intelligence with a recently business has matured beyond launched live chat technology simply gathering contact data to platform, is providing watch a more sophisticated approach specialist‟s Accurist with a to understanding customer needs, business deeper insight into customer issues, opportunities and competitive threats. The behaviour. For example they article describes how CRM software now provides are provided with intelligence “personalized, real-time customer intelligence to in real time on customers geographical sales and marketing professionals”. location, which campaign or web site that the customer is visiting and search terms being used as well as opening a new advisory and independent sales channel. The link below is a joint Accurist and vendor press release about the new See Article service. See Article Big Data
  2. 2. Big Data - What Is It? Big Data Sector IT Readiness for Analysis Big Data Marketing Speak or a Realistic Challenge Will Big Data Transform Prepari A blog on the Your Industry ng for website of an IT According Big security to Data publication this McKinsey With big week publishes in data the results of a February being survey underlining the lack of 2012 the the next „strategic understanding of what big data is Finance and Information business asset‟ Computer and how to manage it. The article sectors have the highest World this month provided rejects the concept that Big Data potential to create value guidance on 5 things that might be a new term or way of from big data in the near IT managers should be selling data-crunching technology term future. In a study doing today in order to and instead about new types of plotting ease of capturing prepare for the big data data and at its heart is advanced „big data‟ against value to era: taking stock of data analytics. be realised these two sector current data, understand scored highly on both axis‟s your business needs for suggesting that they are big data, re-evaluate IT best placed to make use of infrastructure, wise up on the growing capability. the technology and prepare resource models. See Article See Article See ArticleMiscellaneousFrom OR to Business AnalyticsConference Review The Institute for Operational Research and the Management Sciences (INFORMS) have announced that its annual international conference will this year focus on the growth of analytics, emphasising the growing importance of the topic. The list of speakers is an impressive cross industry mix of leading companies, including technology giants eBay and Google as well as practitioners showing the importance placed on analytics. The conference willalso feature an Executive Forum with more than 50 senior executives discussing analytics attheir organizations.See Article back to topFootnoteFigure It Out Blog Have you visited the Figure it out blog yet? back to topFeedbackWe hope that you have enjoyed reading this first edition of Analytical Thinking and hope that ithas provided you with a good insight into some of the value that is currently being realised
  3. 3. through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then wed like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking! back to top The information contained in this newsletter is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group