Analytical thinking 8 - June 2012

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Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.

The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.

Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK

Published in: Technology, Education
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Analytical thinking 8 - June 2012

  1. 1. From: Skornik, CharlotteSent: 25 June 2012 12:19To: Skornik, CharlotteSubject: Analytical Thinking 8 - June 2012 Analytical ThinkingAnalytical Thinking 8 - A Newsletterfrom the UK Business Analytics June 2012Team Introduction Introduction Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics community providing snippets of insight on what people have been saying about our capability over the last 2 weeks. To coincide with the launch of our Business Analytics and Big Data report, published since the last issue of Analytical Thinking and our joint ‗Big Data‘ offer with SAS, this edition focuses on some applications of Big Data that we‘ve found on the web over the last 2 weeks and articles relating to the benefits and challenges that Big Data presents. back to top Applications of Big Data Big Data Provides Obama with Political Advantage Digging into The depth and the Past with breadth of the Big Data Obama campaign‘s 2012 digital Online genealogy operation — from service Ancestry.com is trying to data mining to online organizing — become like the Amazon or Netflix of reaches so far beyond anything politics family trees. Much like those has ever seen. Experts maintain that it companies use customer data to could impact the outcome of a close recommend products or movies presidential election. The article argues customers might like, Ancestry.com that when the political race is as close wants to feed its users relevant as this year‘s election promises to be, historical records and other information data creates a real advantage, and that on ancestors without making them is something that Obama has in search through its database. This abundance, as more accurate data article explains how Big Data is being means more insight, more money, more used to let users dig into decades into message distribution, and ultimately their family histories. more votes. See article See article
  2. 2. Turning Big Data Into Action: Banks Harnessing Big Data Knowing when to Analyse Customers to Evacuate Shopping Habits This article Banks are describes a tool, teaming-up with which uses historical retailers to target and meteorological customers by data to generate a analyzing therisk profile for residents of a city in real- customer data theytime associated with hurricanes. The collect more closely. This article ontool was inspired by the mass Computing.co.uk argues that in aevacuations that occurred during mature market, such as the US, UK orHurricane Rita in 2005. Millions of Canada, where credit is a matureHoustonians fled the storm and blocked industry and people have a wallet fullmajor roadways. Not all of those who of credit cards, it is naïve for a bank toleft needed too, but with absent hard believe that the way it is going to growdata it‘s hard to know what to do if revenues is simply by issuing moreyou‘re reading about a Category 5 credit cards, therefore the issue forstorm heading your way. The article banks is not how to increase theargues that this tool illustrates the amount of cards but how to get thepromise of big data, i.e. ‗a decision‘ user to use our card, which is anarguing: ―Data — even prettied into a analogous problem to a retailer‘s studychart — isn‘t what most people are of customer analytics.after. They just want to know what theyshould do‖. See articleSee article back to topBig Data – The Benefits and The Challenges
  3. 3. The More Big Ethics for Big Big Data Pervasive the Data Challenges Analytics, the Organizations Better the ROI As the collection, This article references If you‘ve had your organization and our very own big data doubts about the retention of data has study, which has been benefits of business become commonplace in referenced by over 1000 analytics (business modern business, the social media posts – intelligence, product ethical implications stating its main findings management and behind big data have also that over the last few predictive analytics), a grown in importance. years, an avalanche of study from Nucleus Who really owns this data—both structured Research might go a information? Who is and unstructured—has long way toward ultimately responsible for pushed organizations to dispelling them. The maintaining it? What are the breaking point. This research, titled ―The the privacy issues and articles conclusion from Stages of an Analytic obligations? What uses of our study: CIOs and Enterprise,‖ shows technology are ethical — other IT executives enterprises attain an or not — when it comes recognize that their average ROI of 188 to big data? These are ability to achieve success percent in the initial the questions the authors is now heavily dependent automation phase and address in the following on tapping into big data an average of 1,209 article. and putting it to full use. percent in the later See article See article predictive phase. This article explains how companies gain a greater ROI as they broaden and deepen their use of analytics, including using Big Data capabilities to examine large and complex data sets. See articleFootnoteFigure It Out Blog Have you visited the Figure it out blog yet?FeedbackWe hope that you have enjoyed reading this eighth edition of Analytical Thinkingand hope that it has provided you with a good insight into some of the value that iscurrently being realised through Business Analytics solutions. If you would like tofind out more about our services and propositions then please contact Nigel Lewisor Jon Chadwick. If you have any suggestions on how we can improve thisnewsletter or if you have received it via a colleague and would like to subscribethen please contact Charlotte Skornik. If you spot an article that is BusinessAnalytics related then wed like to know about it, please submit it to CharlotteSkornik, and it may appear in the next edition of Analytical Thinking!This is a fortnightly newsletter, if you have received it in error or no longer wish tosubscribe, please contact Charlotte Skornik
  4. 4. back to top The information contained in this newsletter is proprietary and confidential.It is for Capgemini internal use only. Copyright © 2012. All rights reserved by Capgemini.
  5. 5. subscribe to this newsletterThis is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.Regards,Charlotte SkornikOperational Researchcharlotte.skornik@capgemini.comTel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666www.uk.capgemini.com40 Holborn Viaduct - London - EC1N 2PBConnect with us:Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group

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