Starbuck's 2010 Marketing Plan

Starbuck's 2010 Marketing Plan Veronica Puerta EJ Justo Jeff Freeman Turner Hall Matilda Landeblad

Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal: Improve brand image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expanding website out in our stores...

Contingency Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Starbuck's 2010 Marketing Plan

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Starbuck's 2010 Marketing Plan