During the monthly webinars of District 110 Toastmasters, I held a presentation on the digital life of a club - what to use and how, tips and tricks of social media platforms like Facebook and Instagram.

1. Digital life of a TMClub
Ana M. Marin for District 110 webinar

2. Facebook
• Have an editorial plan - so that you can post each day;
• Post only good pictures of the speakers;
• Post all types of content: go live, video, photos, just
text;
• Know when your audience is online and post then;
• Create a group for followers.

3. Paid promotion
• Take small gaps - create more promotions;
• Use simple and clean pictures;
• Use copywriting formula for the ads;
• Wait until the post is already popular, then promote
it - you will get a larger reach.

4. Copywriting
•Attention - know your followers
•Interest - if you have their attention, keep
it. Give them storytelling
•Desire - show them how TMClub can
help
•Action - call to action: come, join, see,
learn!

5. Toastmasters Leaders CLUB

6. Instagram
• Posts with emojis had a 15% higher interaction
rate - use
• Post 2 - 3 times per day with at least 2 hours
between pictures in order to get organic followers
• Use the same filter and have a visual identity
• Have your own #s - use them at all the posts

7. Website / Blog
• SEO (Search Engine Optimisation) - how people find
you on google;
• Name all your pictures before upload - be sure that
the name / names in their description can be found in
the article;
• At least one article per week;
• Use copywriting formulas;
• Minimum of words between 350 and 500.

8. Apps
• # inspector
• Canva
• Adobe Spark
• SEO Check
• Keywords everywhere (Chrome and Modzilla)

9. • anammarin.net
• ana.marin@gmail.com
• LinkedIn, SlideShare, Facebook, Instagram:
Ana M. Marin
• Twitter & Instagram: Bloggermarin
Questions? Here I am: