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Semiotics
1. Semiotics often is divided into three branches:
Semantics: The meaning of a word, phrase, or text.
Syntactic: The branch of semiotics that deals with the formal
properties of symbol systems; proof theory
(relations among signs in formal structures).
Pragmatics: Is a subfield of linguistics and semiotics which studies the
ways in which context contributes to meaning.
relation between signs and sign-using agents