1. Top Global Licensors Reports 2012-14
License Global
The Top 150 Global Licensors - 2014
May 01, 2015
This comprehensive guide to the world’s largest licensors, which represent
$259.9 billion in retail sales of licensed merchandise worldwide, provides retail
sales data and trends for licensors in the entertainment, sports, fashion/apparel,
corporate, art and non-profit sectors.
The Top 150 Global Licensors report once again exemplifies the breadth and
scope of brand licensing and tells the tale of the opposite stories of continued
growth at The Walt Disney Company, the world's largest licensor, down to the
new "kid" on the list, Bethany Mota, who represents the new generation of
YouTube celebrities.
33. NBCUNIVERSAL
$2B (NASDAQ: CMCSA)
AMY TAYLOR, EVP AND GM, STRATEGY, BUSINESS DEVELOPMENT AND
OPERATIONS, UNIVERSAL PARTNERSHIPS & LICENSING
Universal Partnerships & Licensing oversees NBCUniversal’s consumer product
and digital licensing for Universal Pictures, NBC Television, Focus Features and
Sprout Channel. In 2014, Universal Pictures and Illumination Entertainment’s
blockbuster franchise Despicable Me saw exponential growth. On the TV side,
UP&L saw significant success with The Biggest Loser and Sprout. With $1.5B in
box office globally, Despicable Me is bigger than every other animated franchise
over its first two films, and even without in-year entertainment, the franchise’s
consumer products and promotional programs continued to pick up steam in
2014. Now more than 740 licensees worldwide are developing thousands of
SKUs across all categories. Major global retailers across all channels including
Walmart, Target, Toys ‘R’ Us, Asda, Liverpool and Big W continue to embrace
the brand. To date, retail sales have topped $1 billion. The cornerstone of the
Despicable Me franchise licensing program is global master toy partner Thinkway
Toys, who won the 2014 Toy Industry Association Boy Toy of the Year with its
talking Minion action figure. Hasbro continues to release Minion-themed classic
board games and recently unveiled the first-ever Despicable Me Play-Doh
products, while Mega Bloks launched construction sets in 2014. In the digital
space, Gameloft’s Despicable Me: Minion Rush has over 500 million downloads
and won the 2014 Nickelodeon Kids’ Choice award for Favorite App, along with

2. the BAFTA Kids’ Vote award for Best Video Game. In 2014, NBC’s The Biggest
Loser capped off 10 years and 16 seasons with new partners, including a
wearable fitness device, The Biggest Loser vivofit from Garmin; branded
publications from Time, Inc.; and two new resort locations. From kids’ network
Sprout, the Sprout Channel Cubby kids’ tablet launched at Walmart last August
and finished the year as the No. 1 selling children’s tablet, laying the foundation
for a strong Sprout merchandising program in the coming years. Furious 7
launched in theaters in April 2015. UP&L developed several noteworthy
partnerships, including deals with Xbox which created an original stand-alone
experience, Forza Horizon 2 Presents Fast & Furious; and Kabam who released
Fast & Furious: Legacy, the official mobile game of the film series. June 2015
sees the release of the long-awaited next installment in the Jurassic Park film
series, Jurassic World. UP&L has signed more than 165 licensees worldwide,
including global master toy partner Hasbro and The LEGO Group. In addition,
UP&L has developed games across all platforms and age demographics. And in
July 2015, Universal Pictures and Illumination Entertainment will release the
prequel, Minions, centering on the iconic Minion characters. Licensees include
Thinkway Toys (master toy), Hasbro (games) and Mega Bloks (construction).
The property will be supported by significant retail partnerships around the globe.
NBC and Esquire Network’s American Ninja Warrior will make its consumer
products debut as the show returns for a seventh season in May 2015.
Additionally on NBC, Heroes will continue with the miniseries Heroes Reborn.
The Biggest Loser franchise will continue expanding with new products from
lifestyle partners and retail launches of food and household products. Other TV
focuses include The Tonight Show Starring Jimmy Fallon, Brooklyn Nine-Nine,
Battlestar Galactica and The Office. Looking beyond 2015, UP&L is focusing on
Universal Pictures and Illumination Entertainment’s The Secret Life of Pets,
which will release in February 2016. Also in 2016 is an original animated comedy
event about courage, competition and carrying a tune, written and directed by
Garth Jennings. And in 2017, Despicable Me 3 will release in theaters worldwide
and will continue the adventures of Gru, Lucy, their adorable girls and the
Minions.
Full report: http://www.licensemag.com/license-global/top-150-global-licensors-1
The Top 150 Global Licensors - 2013
May 01, 2014
This report is the most comprehensive guide to the world’s largest licensors,
which represent $251.8 billion in retail sales of licensed merchandise worldwide.
The Top 150 Global Licensors report provides retail sales data and trends for
licensors in the entertainment, sports, apparel, corporate brands, art and non-
profit sectors.

3. The Top 150 Global Licensors accounted for $251.8 billion in retail sales of
licensed products worldwide in 2013 versus almost $230 billion in 2012 as a
result of several licensors reporting significant increases in retail sales and new
licensors that joined the rankings.
34. NBCUNIVERSAL
$1.75B (NASDAQ: CMCSA)
AMY TAYLOR, EVP, UNIVERSAL PARTNERSHIPS & LICENSING,
+1.818.777.0276
NBCUniversal's consumer products division is overseen by Universal
Partnerships & Licensing. The UP&L team is responsible for all consumer
products licensing for Universal Pictures, NBC Television, Focus Features and
Sprout. The team is also responsible for film and home entertainment promotions
as well as corporate alliances. UP&L experienced some of the strongest retail,
promotional and licensing supporting the studio's history behind 2013's No. 2
animated film and No. 1 DVD/Blu-Ray title Despicable Me 2. The studio also
created an innovative digital program surrounding the sixth installment in the Fast
& Furious franchise. The UP&L team secured the studio's largest-ever global
licensing and promotional campaign in support of the summer 2013 release of
Universal Pictures and Illumination Entertainment's Oscar-nominated film
Despicable Me 2. The Despicable Me 2 toy line from global master toy partner
Thinkway Toys was embraced by major retailers around the globe including
Walmart, Target, Toys 'R' Us, Asda, Liverpool and Big W, among others. After
less than six months on shelf (tied to the film's summer release), the toy line
ranked as one of the top five brands of the year for major retailers' toy
departments. In addition, Thinkway's Talking Minion action figure won the Toy
Industry Association's TOTY for Boy Toy of the Year, and Toys 'R' Us added it to
the company's Fabulous 15 list for the holidays. In addition to the film's
successful consumer products launch, UP&L, with industry leader Gameloft,
created Despicable Me: Minion Rush, the only mobile app game associated with
the franchise. An exciting slate of Universal films will ensure upcoming success
across the partnerships and licensing industries. 2015 will be a huge year for the
studio and the UP&L team with a slew of major franchises, including the highly-
anticipated Pitch Perfect 2, the sequel to 2012's smash hit comedy from
Universal Pictures and Gold Circle Films, which will be released in May.
Continuing the global exploits in the unstoppable series built on speed, Fast &
Furious 7 will be in theaters in April. June brings the long-awaited next
installment in the groundbreaking Jurassic Park film series, Jurassic World.
Global branded play leader Hasbro has already signed on as the worldwide
master toy licensee on the film, renewing the partnership that the companies
have had since the original film in 1993. Finally, in July 2015, Universal Pictures
and Illumination Entertainment partner for their fifth motion picture collaboration,
Minions. The film is a spin-off from Despicable Me franchise, centering on the
iconic Minion characters introduced in the blockbuster 2010 and 2013 films.

4. Thinkway Toys has already signed on to return as the global master toy licensee
for Minions, along with other key partners including Hasbro and Hybrid JEM. In
addition to the film slate, UP&L has a fantastic licensing line-up of television
programming for both NBC and Sprout. Anchoring the television program is The
Biggest Loser with an exceptional group of licensing partners focused on health
and wellness. The series has achieved 15 seasons of impressive fan affinity and
a strong level of consumer awareness with solid ratings that continue to grow.
Other key shows in the program include The Tonight Show Starring Jimmy Fallon,
Battlestar Galactica and fan favorite, The Office.
Full report: http://www.licensemag.com/license-global/top-150-global-licensors-0
Top 150 Global Licensors - 2012
May 01, 2013
The most authoritative guide to the world's largest licensors and properties,
which represent almost $230 billion in global retail sales of licensed merchandise,
provides sales data and trends for a broad spectrum of popular brands.
The exclusive annual retail sales ranking of the world's largest owners of
intellectual property, compiled by License! Global, has been expanded yet again.
What began as The Nifty Fifty in 1998 and was subsequently expanded to 75,
100 and 125 licensors, now officially becomes the Top 150 Global Licensors.
41. NBCUNIVERSAL
$1.3B
AMY TAYLOR, EVP, UNIVERSAL PARTNERSHIPS & LICENSING;
KIM NIEMI, SVP, NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS,
NBCUniversal has two divisions responsible for the company's consumer
products licensing and promotional partnerships–Universal Partnerships &
Licensing and NBCUniversal Television Consumer Products. UP&L oversees
Universal's consumer product licensing, film and home entertainment promotions
and all corporate alliances for Universal's theatrical, home entertainment, theme
parks and stage productions. The NBCUniversal Television Consumer Products
Group is dedicated to television licensing across NBCU's family of television
networks. UP&L had a strong showing in retail, promotional and licensing support
in 2012 behind some of the year's most popular films, including innovative
programs surrounding the epic action-adventure Snow White and the Huntsman
and partnerships with several marquee brands for Illumination Entertainment's
third feature Dr. Seuss' The Lorax, which was supported by more than 150
partners across the globe including Whole Foods Market, Pottery Barn Kids,
Seventh Generation and Stonyfield Farms. "Jurassic Park: Builder" was Apple's
"Best of" App Store feature for top grossing iPhone and iPad app of 2012 while

5. "Jaws: Revenge" made it to No. 2 in Top Free iPhone Apps in the U.S., thanks,
in part, to a cross-promotional program which included Discovery's Shark Week
and the launch of Jaws on Blu-ray. On the traditional side of the licensing
business, UP&L secured renewals with Stena Line Cruises and Minnesota
Children's Museum for Curious George and secured a second-year partnership
with Pepsi/Frito-Lay for a Halloween-themed promotion centered on the
Universal Monsters. Throughout 2012, the UP&L team continued to bolster their
corporate alliances with key partners including American Express, Hilton Hotels,
Coca-Cola, Nestle Waters and Gibson. Some highly anticipated theatrical
releases will lead UP&L's success including Despicable Me 2, Fast & Furious 6,
47 Ronin, Jurassic Park 4, Minions and more. In 2012, NBCUniversal Television
Consumer Products built upon several key franchises for Universal Media
Studios and Universal Cable Productions respectively, successfully partnering
with key licensing agencies including Joy Tashjian Marketing Group, Big Tent
Entertainment, ACI Licensing, Consumer Strategies, Paradox Entertainment and
Pottinger-Nichols Media Group. "The Biggest Loser" brand continues to grow
with key partnerships and product releases in the health and wellness category
across various platforms. "The Office" continues to increase in popularity and
maintained success in the marketplace through new product licenses including
multiple calendars with Andrews McMeel and Trends International, fun mini-kit
collectibles with Running Press, Hallmark greeting cards and Dunder Mifflin-
branded copy paper from Quill. This year Quill launched new Dunder Mifflin-
branded office products. "Parks and Recreation" delighted fans with the Ron
Swanson You Had Me at Meat Tornado t-shirts at Old Navy from Ripple Junction.
"Late Night With Jimmy Fallon" product launches included Thank You Notes 2,
the second hilarious book from Jimmy Fallon, and Fallon's comedy album, "Blow
Your Pants Off." New partners were brought in for the Grimm property, including
Titan Publishing for the official magazine, Breygent for trading cards, Fifth Sun
for apparel, Dynamite Entertainment for comic books and Dark Horse for prop
replicas and novelties, all to launch in 2013. The first season of "Smash" brought
a soundtrack with original show songs and cover tunes from Columbia Records
and sheet music songbooks from Alfred Publishing. The new Facebook Social
Game for Universal Media Studios' "House," House MD: Critical Cases, launched
this year as well. Reality competition series, "Fashion Star," brought an
unprecedented approach to television licensed products through partnerships
with key retailers, Saks Fifth Avenue, Macy's and H&M, making the fashion
apparel seen in the show available for purchase online the very same night.
Sewing patterns from The McCall Pattern Company featured designs directly
based on styles from the show. "Minute to Win It" kids meals returned to Wendy's
with fun, exciting "Minute to Win It" challenges for the entire family. Top-
performing cable properties continued to flourish in the licensing space. USA
programs shined in the publishing arena with top selling original novels for
"Psych" from Penguin Publishing. On Syfy, "Warehouse 13" has seen continued
success with a mini-farnsworth replica and animated maquettes from Quantum
Mechanix, and "Alphas" season one trading cards launched this year from
Cryptozoic. A vast catalog of classic television properties, including "The

6. Munsters," "The Six Million Dollar Man," "Battlestar Galactica," "Knight Rider,"
"Saved by the Bell" and "Leave it to Beaver" continue to resonate with fans of all
ages. These iconic series have found renewed strength in apparel, collectibles,
toys and lifestyle goods with licensing partners such as EFX Collectibles,
Diamond Select Toys, Moebius Models, Aoshima, Hallmark and Bif Bang Pow.
The Telemundo consumer products program has continued to build momentum
in the financial services categories with successful lines of award winning gift
cards with Incomm and a reloadable prepaid debit card from Western Union.
NBCUniversal Television Consumer Products also manages e-commerce stores
on behalf of the broadcast networks, providing direct to consumer sales platform
for its programs.
Full report: http://www.licensemag.com/license-global/top-150-global-licensors